Userpilot

APRIL 23, 2021

Looking for user persona examples to inspire your research, or (product) marketing strategy? Creating a user persona can be hard sometimes. But it’s an absolutely critical step for any SaaS strategy. In this article, we’ll take a quick look over what a user persona is and how to create one.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. The post-launch phase is all about user onboarding.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

The Product Coalition

JULY 19, 2022

Let’s discuss ways to build strategies for high-value customers and work towards establishing a great product experience Who are high-value customers High-value customers are users who have already subscribed, signed up to your product, or own some of your products if you have many products in your ecosystem.

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User Friction Customer Experience User Testing Customer Feedback 148

Userpilot

APRIL 29, 2024

How can you use them for better customer engagement ? TL;DR Segmentation is a process of grouping customers by shared characteristics. A segmentation survey is used to gather the data necessary to segment customers. It also helps teams better understand their existing and prospective customer base. Let’s dive in!

Analytic Tools 104

Analytic Tools Research Software Feedback Software Product Research 104

Userpilot

DECEMBER 5, 2023

Customer satisfaction analytics are key to understanding what makes your customers happy and building a product that retains users. But how can you leverage this user sentiment data to lead product development and grow your business? There’s no single KPI to measure customer satisfaction.

Data Visualization 97

Data Visualization Customer Satisfaction Analytic Tools User Testing 97

Userpilot

JANUARY 17, 2023

Value realization can make the difference between a customer who unsubscribes and a customer who becomes a brand advocate. If you want to build a loyal customer base and nurture product growth , your focus should be spent on making users realize the value of your product as soon as possible—which might be trickier than you think.

Feedback Software 98

Feedback Software Research Software Onboarding KPIs Customer Experience 98

Userpilot

JULY 24, 2024

Benefits of a product strategy framework include better alignment between product development and business goals and improved user satisfaction. Conduct market research and analysis to understand the current state of products in your industry. Analyze in-app user satisfaction using tools like NPS and CSAT surveys.

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Data Visualization Framework Product Strategy Analytic Tools 111

Userpilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. We also dive deeper into the tools and processes needed for product analytics. Some, such as the feature adoption rate , shine a light on user behavior. What is product analytics?

Data Visualization 105

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 105

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

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ChatGPT Data Visualization Onboarding KPIs Research Software 105

ProductPlan

FEBRUARY 8, 2022

Ask anyone in the technology world, “what is product management,” and you’ll get a fairly consistent answer. Product management owns the product roadmap, and their most important stakeholder is the product’s users/customers. Regardless of how or why, product operations emerges as the cure to these internal pain points.

Data Visualization 105

Data Visualization Feedback Software Reporting Tools Research Software 105

The Product Coalition

JULY 8, 2020

The limits of User Operational Data (User Analytics) Don’t get me wrong, whether you are using Mix Panel, Google Analytics, Heaps, or Hotjar to measure operational data around your product, it’s great. The reports you get out of these platforms are keys and deliver real insights on product performance. Measure experience KPIs.

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Feedback Software User Testing Customer Feedback Data Visualization 117

Sachin Rekhi

JUNE 18, 2015

Over the past year at LinkedIn I developed a strong appreciation for using Net Promoter Score (NPS) as a key performance indicator (KPI) to understand customer loyalty. Net Promoter Score (NPS) is a measure of your customer's loyalty, devised by Fred Reichheld at Bain & Company in 2003. The Origin of NPS. How NPS is Calculated.

Product Research 129

Product Research Customer Experience User Testing KPI 129

Userpilot

SEPTEMBER 9, 2020

While most marketers are familiar and well-equipped with code-free tools that allow them to run such experiments, product managers often think they would need to involve development resources each and every time they want to test something. If a different user journey more suited to their precise needs would be more valuable.

Onboarding KPIs 101

Onboarding KPIs Customer Experience User Testing Data Visualization 101

Amplitude

JANUARY 26, 2021

Our Chick-fil-A One app is our loyalty app that allows customers to order ahead, earn points, and redeem those points for food rewards. Not only is the purchase funnel a key KPI, but we also monitor how customers pick up their order (e.g. Why did users forget to scan when they used the app?

Data Visualization 59

Data Visualization Analytic Tools Research Software Customer Experience 59

Userzoom

NOVEMBER 18, 2019

These include: ‘Integrating user research into product development’ is the number one challenge faced by 64% of our respondents, last year it was ‘securing resources and budget’. But how can you get research into this early stage? Centralized UX teams are decreasing as more UXers are embedded throughout the product line.

User Testing 91

User Testing Product Research UX Data Visualization 91

ProductPlan

JULY 9, 2019

Accessibility enables the maximum number of potential users to engage with products, increasing the total addressable market and avoiding frustrated customers from getting tripped up on accessibility shortcomings. Will this feature increase a KPI? Does the funky new app UI strand a user that relies on voice navigation?

User Testing 81

User Testing Customer Experience Product Research Research Software 81

Mixpanel

JUNE 10, 2020

No matter the industry, product experimentation should always be done with your customers top of mind. Along with fostering a company culture that’s widely adopted and understood, smart product experimentation is about prioritizing drivers before solutions, taking a measured approach, and experimenting with purpose. Start with culture.

User Testing 75

User Testing Product Research Weak Development Team Customer Feedback 75

Imaginary Cloud - Design

SEPTEMBER 1, 2022

Whether you are an e-commerce brand, B2B company, or another type of business, your website is likely to be the first impression many potential customers get of your company. Therefore, it is essential that your website reflects the image of your brand and provides visitors with a positive and informative user experience. Evaluation.

Reporting Tools 52

Reporting Tools Research Software User Testing Feedback Software 52

Product Talk

DECEMBER 6, 2023

Opportunity solution trees help product teams chart the best path to their desired outcome. Opportunity solution trees help product teams chart the best path to their desired outcome. – Tweet This In this article, we’ll cover what an opportunity solution tree is, the benefits of using one, how to create one, and so much more.

Data Visualization 342

Data Visualization Product Research Analytic Tools Research Software 342

Userpilot

JUNE 25, 2021

Do you want to build an efficient SaaS Product Marketing strategy, but are not sure where to start? There is so much involved in creating a great strategy, from target audiences to KPIs to customer journeys, but Userpilot is here to help. Product marketing strategy step #3: Set objectives and KPIs. Key Takeaways.

Research Software 85

Research Software Analytic Tools Feedback Software Onboarding KPIs 85

Userpilot

JANUARY 30, 2025

So now, lets explore the process to identify and process bottlenecks, and how we apply them at Userpilot: How to identify and eliminate bottlenecks in the user journey Harsh truth: The SaaS user journey is extremely complicated. For more detail, you can further segment churned users to trace down where the spike is coming from.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Onboarding KPIs 52

Userpilot

FEBRUARY 28, 2025

As a UX researcher, understanding the why behind user behavior is at the core of my work. Analytics can tell me where users drop off or which features they avoid, but they dont reveal the experience behind those actions. But like any tool, session replays can become overwhelming if you dont approach them strategically.

Data Visualization 52

Data Visualization User Testing Research Software Product Research 52