Product Innovation Educators

SEPTEMBER 9, 2024

In this article, we’ll explore key ideas and strategies to help you become a better product innovator and manager. However, it’s important to understand how our work supports and aligns with higher-level strategies. Innovation is the economic engine for organizations and a key source of new value.

Research Software 304

Research Software User Testing Customer Experience Analytic Tools 304

Product Management University

OCTOBER 6, 2024

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. Second and even more important, the process of doing market research even if you have a fulltime person doing it, is still terribly time-consuming and inefficient. Summer Intern Anyone?

Generative AI 130

Generative AI Market Research User Testing Product Research 130

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]

Product Research 289

Product Research Product Manager Product Management Customer Experience 289

Product Innovation Educators

OCTOBER 3, 2022

They’ve developed an insights platform to facilitate collaboration between market researchers, UX professionals, marketing managers, and product leaders. Speaking the language of development and being fluent and conversant are requirements for product leadership. “Strategy is a commodity, execution is an art.”

Technical Review 251

Technical Review Research Software Finance User Testing 251

Product Innovation Educators

JANUARY 13, 2020

It was transformational for me because I had been working on smaller seed products, and for the first time I was in a leadership role on a major transformational project. [3:07] 12:33] What marketing roles and resources can help us in our job? Resource number one is market research.

User Testing 230

User Testing Product Research Marketing Research Software 230

Product Innovation Educators

JUNE 24, 2024

However, as Mary Baird’s inspiring story shows, a successful pivot from nonprofit leadership to product management is not only possible but also incredibly rewarding. In this article, we’ll explore Mary’s journey, the strategies she used to reframe her experience, and the valuable lessons she learned along the way.

Product Manager 249

Product Manager Product Management User Friction Product Research 249

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products. Let’s get right to it.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

The Product Guy

OCTOBER 8, 2024

This can make managing expectations difficult, especially when dealing with senior leadership. Understanding Stakeholder Dynamics Stakeholders in product management aren’t just limited to your direct team; they encompass leadership, cross-functional teams, customers, and even external partners. What’s Next?

Customer Feedback 150

Customer Feedback Data Visualization Product Manager Product Management 150

The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

Product Strategy 146

Product Strategy Research Software Strategy User Testing 146

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. There are 11 main product strategy examples in SaaS today.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Mind the Product

FEBRUARY 5, 2019

Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads. But are Those Your Users’ Priorities?

User Testing 183

User Testing Product Marketing Marketing Product Research 183

Userpilot

AUGUST 18, 2024

According to Ant Murphy, the reason is simple, you don’t have a prioritization problem, you have a strategy problem. We explain how to create a successful product strategy, the role of product strategy in prioritization, and how to align your prioritization efforts with your strategy. First, prioritize your goals.

Data Visualization 105

Data Visualization Strategy User Testing Product Research 105

Mind the Product

MARCH 20, 2020

Start today, by analysing all the information available – customer and user research, market research, and user data. Portfolio and product strategy. Enterprise CPO – At an enterprise level the role is less about growth and more about operations and governance, while strategy is pushed down to product lines.

User Testing 253

User Testing Product Research Customer Feedback Customer Experience 253

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Userpilot

MAY 27, 2025

Use your background in developing digital products, encouraging collaboration on growth projects across departments, ensuring product quality, and demonstrating effective leadership to support Firefox’s growth. Strong team leadership: 5+ years of direct PM management experience. Image] Who would be the best fit for this job?

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

The Product Coalition

MARCH 24, 2021

As Kim Garst states in her quote, the fundamental principle to win first reference customers in the mainstream market is to target a specific niche market as your point of attack and focus all your resources on achieving the dominant leadership position in that segment as quickly as possible. Business Model Generation.

User Testing 158

User Testing Research Software User Friction Customer Experience 158

Product Talk

APRIL 17, 2024

How is that researcher working with your teams? I think teams often struggle to connect the dots between vision, strategy, and execution or opportunity space , right? Since you only have one researcher, that researcher is always stretched between foundational research, strategic research, and day-to-day research.

Product Research 311

Product Research User Testing Data Visualization Research Software 311

Userpilot

APRIL 24, 2025

Someone who thrives in ambiguity and can translate complex problems into clear, actionable strategies. Your decisions will be backed by data-driven insights, leveraging A/B testing and user research to optimize the engagement loops and retention strategies that keep users inspired and returning again and again.

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

Product Innovation Educators

SEPTEMBER 6, 2021

Today we are talking about how market segmentation is done and how it impacts product pricing. To help us with the details, a product strategy and pricing expert is joining us, Dan Balcauski. 2:05] What is product strategy? 4:07] How does market segmentation influence product strategy? Dan is the founder of ?

Marketing 156

Marketing User Testing Research Software Product Research 156

Userpilot

SEPTEMBER 14, 2023

Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

JULY 29, 2024

TL;DR Competitive analysis involves studying rivals' strengths and weaknesses to improve business strategies and stay ahead in the competitors' market. Identify direct and indirect competitors via market research to better position your product. Here’s a simple guide to help you through the process.

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

BrainMates

OCTOBER 20, 2024

For product managers: Conducting market research, analysing customer feedback, and staying close to the voice of the customer are key strategies to close this gap. For product managers: Closing this gap requires strong cross-functional leadership.

Data Visualization 52

Data Visualization User Testing Customer Feedback Customer Experience 52

Userpilot

JULY 25, 2024

Here’s a breakdown of your core responsibilities: Product Strategy Development : Assist in crafting and executing product strategies aligned with company goals and market needs. Read more on product strategy. Learn how to conduct effective market research.

User Testing 94

User Testing Analytic Tools Data Visualization Feedback Software 94

Product Innovation Educators

SEPTEMBER 1, 2017

A colleague recently told me about the overt biases of a market researcher he worked with. In this case, the researcher admitted that he focused on data that helped him defend his perspective of product strategy and ignored data that didn’t support his position. His bias defeats the purpose of research.

Data Visualization 121

Data Visualization Customer Feedback Product Manager Product Management 121

UX Planet

FEBRUARY 22, 2024

UX Management: Strategy and Tactics by Interaction Design Foundation (Paid) This course will appeal to UX leads, UX managers, and UX directors who are looking to refine the way in which they manage UX teams and professionals within their organization. UX Management: Strategy and Tactics by Interaction Design Foundation.

User Testing 98

User Testing Data Visualization Research Software Customer Experience 98

Product Management University

NOVEMBER 21, 2022

Which vertical markets (considering your entire portfolio) are most conducive to 15% growth and 30% margin? A little bit of market research will give you some definitive answers. Direction – Provides a single top-down strategy for product management, product marketing, and sales teams.

Management 130

Management Management Research Software White Paper 130

Userpilot

NOVEMBER 23, 2023

Soft skills, like communication or leadership , are more general and can be used in different contexts. Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. Product manager skills: market research.

Analytic Tools 105

Analytic Tools Research Software Data Visualization Product Research 105

Userpilot

JULY 16, 2024

To thrive as a technical PM, you need to have essential skill such as knowledge of Agile methodologies, familiarity with software engineering principles, leadership and communication. Technical product manager responsibilities include: Conduct user and market research to understand user pain points.

Analytic Tools 111

Analytic Tools Research Software Data Visualization Feedback Software 111

Userpilot

AUGUST 12, 2024

Marty Cagan’s book, TRANSFORMED , provides strategies and real-world examples for shifting to an agile, innovative product operating model. Prioritization : Prioritizing problems based on a customer-centric vision and insight-driven strategy.

Feedback Software 105

Feedback Software Analytic Tools Research Software Product Research 105

Userpilot

NOVEMBER 20, 2023

TPMs are responsible for market and customer research , but their main focus is on satisfying market needs from a technical point of view. Tech PMs work actively with product teams on the product vision and strategy. Their technical expertise allows them to identify risks and develop effective mitigation strategies.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Product Innovation Educators

NOVEMBER 2, 2020

Strategy: Gives overall context for the company and product innovation. Portfolio management: Choosing the right mix of projects in the context of the company’s goals, mission, and strategy. Market Research. Culture, Teams and Leadership. Product design & development tools: Design of the product.

Certifications 189

Certifications Research Software Product Manager Product Management 189

Ronke PM

APRIL 5, 2023

Table of Contents Product and design partnership What does design-driven leadership mean? Design-driven leadership is product management Final thoughts The very essence of leadership is creating a space that enables our teams to dream big, imagine, and bring what was once unthinkable to life - therefore, changing humanity.

Leadership 52

Leadership Product Manager Product Management User Testing 52

The Product Coalition

MAY 13, 2020

Together they talk through what they want to build, and then the POM handles some of the the more nitty-gritty tasks, like data gathering and market research. Vision and Strategy: PMs own the product vision, defining the north star that keeps teams aligned and focused on a common goal.

Product Research 148

Product Research Data Visualization User Testing Research Software 148

Userpilot

JANUARY 14, 2024

They have more responsibilities and independence in setting strategy and making product decisions. Senior Product Managers are in charge of strategic decisions – they set the long-term product vision and strategy. The Product Manager is next on the ladder. They earn around $156k per annum. They earn around $201k/year.

Data Visualization 105

Data Visualization Analytic Tools Research Software Feedback Software 105

ProductPlan

MARCH 5, 2021

In other words, you may not set the product strategy or own the product roadmap , but you will set priorities for your projects. Thus, attracting great junior talent and developing them is an effective strategy both from an output and budgetary perspective. Drive the strategy, tactics, and delivery timelines for your product area.

User Testing 132

User Testing Product Research Product Manager Product Management 132

Mind the Product

AUGUST 9, 2017

While the Amazon Echo Show is an impressive addition to the repertoire of voice and video monitoring systems in this growing market, it’s not the product features that are drawing attention. Rather, it is Amazon’s smart home product strategy. Have an integration strategy. Your job doesn’t end with the sale, though.

Artificial Inteligence 156

Artificial Inteligence Research Software User Testing Product Manager 156