Leadership Marketing Roadmap Vision 
Product Talk
OCTOBER 4, 2023
Many teams, like sales and marketing, have time-bound goals, like reaching $X in bookings or generating Y leads by a specific date. Or asking a marketing team to get a set number of leads from a specific campaign. Question: How do you respond to requests for date-based roadmaps? Product teams are also held to time-bound goals.
The Product Coalition
JUNE 9, 2021
You’ve got a clear vision for the future, and it looks bright! Part one of this article taught you how to align a roadmap with aspirational business goals. The initial steps of this framework took collaboration between business leadership and the product team to set a direction for development decisions.
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bpma ProductHub
NOVEMBER 27, 2017
For our recent book, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty (O’Reilly), my co-authors C. Matt Poepsel’s product roadmap for The Predictive Index always includes a column for what was delivered in the prior quarter to help stakeholders see progress toward his product vision. Transparency.
Userpilot
NOVEMBER 23, 2023
How is the outcome-based roadmap different from regular roadmaps? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes. They lack vision and lead nowhere. A roadmap example.
Roman Pichler
MARCH 11, 2020
You rely on them to design, implement, market, sell, and support the product. The stakeholders come from different business units, for example, marketing, sales, support, and service for a commercial product. What’s more, do not de-prioritise your leadership work even when push comes to shove and you are pressed for time.
Roman Pichler
MARCH 11, 2020
You rely on them to design, implement, market, sell, and support the product. The stakeholders come from different business units, for example, marketing, sales, support, and service for a commercial product. What’s more, do not de-prioritise your leadership work even when push comes to shove and you are pressed for time.
People-First Product Leadership
DECEMBER 20, 2023
Part 1, we covered the “why” behind creating a strategy stack, with a focus on establishing the organization’s Mission, North Star, and Vision. Part 3 brings together the Product specific Vision, Roadmap and Goals. What is the vision for the future you want to create? What ground has been covered?
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