article thumbnail

Common Product Vision Board Mistakes

Roman Pichler

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. Additionally, such a vision is hardly inspiring.

Vision 300
article thumbnail

How to Create a Product Vision That Energizes Stakeholders

Product Management University

Most product managers know how to create a product vision, but that’s not the hard part. The extent to which stakeholders get behind your product vision has everything to do with how the product vision is articulated. What is a Product Vision? Why is a Product Vision Important? Your product vision shouldn’t.

Vision 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Reinventing our wheel: The vision behind Intercom’s new Messenger

Intercom, Inc.

This evolution always starts with one thing: a clear product vision. Businesses can feel it too: declining KPIs, competitors catching up, market impact waning. Reinvention requires a product vision : a visual artifact that sets product direction over a longer term time horizon. An inevitable slide into decline sounds ominous.

Vision 118
article thumbnail

How to Overcome 6 Key Product Leadership Challenges

Roman Pichler

You rely on them to design, implement, market, sell, and support the product. The stakeholders come from different business units, for example, marketing, sales, support, and service for a commercial product. What’s more, do not de-prioritise your leadership work even when push comes to shove and you are pressed for time.

article thumbnail

How to Overcome 6 Key Product Leadership Challenges

Roman Pichler

You rely on them to design, implement, market, sell, and support the product. The stakeholders come from different business units, for example, marketing, sales, support, and service for a commercial product. What’s more, do not de-prioritise your leadership work even when push comes to shove and you are pressed for time.

article thumbnail

The Leadership Side of Product Management – What Does It Really Mean?

Product Management University

The leadership side of product management reaches its pinnacle when you have the complete trust of executives, marketing, sales, engineering, finance, customer success, and customers. Product management leadership comes in two flavors. Using Customer Knowledge to Establish a Clear Vision and Priorities That Stick.

article thumbnail

How to create product vision

Lead on Purpose

One of the key elements of a successful product management organization is creating the vision for your products—the ‘why’ that drives their purchase and the factors that make them successful in their markets. When you nail the product vision, you’re … Continue reading →

Vision 202