Common Product Vision Board Mistakes

Roman Pichler

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. Product Vision Board is Not Testable.

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Inspiring Teams with Product Vision

Mind the Product

In this in-depth and inspiring talk, Keela Robinson , Founder and CEO PM Loop, unpacks what vision is, why it matters and how to find it. Crucially, she demonstrates how to communicate and reinforce vision to your team by sharing an incredible 30 practical strategies for meaningfully tying your vision to all that you do. Vision comprises your Values, Purpose and Envisioned Future. In short, they are inspired and guided by your vision.

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Vision vs. Strategy

svpg

I’ve explained that the context typically needs to be the product vision, and a specific set of outcome-based objectives for each team (OKR’s are an effective way to do that). I’ve already written about outcome-based objectives , and in this article I want to talk more about product vision, and especially how important the role of product strategy is in delivering on the product vision. Product Vision. Overview.

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Product Leadership in Scrum

Roman Pichler

Three Types of Leadership. Each role provides a distinct type of leadership. While the three roles exercise different leadership, the people involved must effectively collaborate to achieve product success and align product strategy, roadmap, backlog, design and technology, and process decisions—without losing focus of their respective core responsibility. [1]. The post Product Leadership in Scrum appeared first on Roman Pichler.

What is product vision?

The Product Coalition

A clear product vision helps making decisions so your product ends up where you want it to be. Vision is the art of seeing what is invisible to others.”?— Jonathan Swift Every product starts with a vision. Yet if you ask a Product Manager to explain the concept of ‘product vision’, it will often result in a blank stare. If you look at any product manager vacancy it is almost guaranteed the word vision is in there somewhere. A strong product vision applies focus.

How to Overcome 6 Key Product Leadership Challenges

Roman Pichler

You rely on them to design, implement, market, sell, and support the product. The stakeholders come from different business units, for example, marketing, sales, support, and service for a commercial product. Use them to establish a shared purpose, to direct and align people, and to give the individuals the autonomy they need to do their piece of work—be it creating a marketing strategy or designing and building a product increment. Leadership at Multiple Levels.

How to create product vision

Lead on Purpose

One of the key elements of a successful product management organization is creating the vision for your products—the ‘why’ that drives their purchase and the factors that make them successful in their markets. When you nail the product vision, you’re … Continue reading → Leadership Product Management execution product vision research strategic leadership

Is Your Product Vision Moving People in the Right Direction?

The Product Coalition

A meaningful, motivating product vision enables teams to advance to a purpose-driven mindset. Because Vision without action is a dream. Action without vision is a nightmare Not exactly a Japanese proverb , but close enough. A better future depends on vision and action. Not just any vision will do. You need a product vision that is meaningful and motivating. Why do product leaders need a meaningful, motivating product vision?

Product Manager vs Product Marketing Manager

280 Group

Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. It’s often said that a Product Manager has a more inbound focus, while a Product Marketing Manager has a more outbound focus. The Product Marketing Manager is responsible for successfully getting the product off the shelf. Is the market expert. Conducts customer and market research.

Insights from the #mtpcon London Product Leadership Forum – Part 2

Mind the Product

In Part 2 of our Product Leadership Forum recap, we take a look at yet more insights shared by a group of senior product leaders during #mtpcon 2019 (if you missed Part 1, take a look here). No Vision = no Intentional Culture. Your vision and its supporting culture shouldn’t be generic. Once you have a vision you need a north star to help guide your day-to-day operations, usually focusing on a shorter timescale.

Insights from the #mtpcon London Product Leadership Forum – Part 1

Mind the Product

Held in the lovely Barbican Conservatory , this year’s #mtpcon London Product Leadership Forum brought together a group of senior product leaders for the type of conversations that can only happen behind closed doors. Almost 20 years ago, Ben Horowitz wrote that good product teams know “the market, the product, the product line, and the competition well”, and this is just as true today as it was then. Visions are About the Future. Make Your Product Visions big.

Don’t Forget the Motor City: Product Leadership Lessons From Motown

Mind the Product

The vision to create hit records enabled Motown to build a powerful culture that turned an $800 investment in 1960 into $20 million annual revenue within six years and produced some of the biggest hits and superstars of the 20th century. Motown capitalized on its vision by following a set of first principles that will sound quite familiar: Iterate rapidly through divergence and convergence. Scale through strong, service-based leadership. Leadership is Culture.

How Patreon Embraces Cross-Functional Data Leadership

Amplitude

A large part of their success can be attributed to effective cross-functional data leadership. 3 Keys to Strong Cross-Functional Data Leadership. Strong cross-functional data leadership is dependent on more than just collaboration and communication.

In Times of Scarcity, Clear Vision Beats Rapid Iteration: Lessons for Business Leaders from Singapore’s Response to COVID-19

Business of Software Conference

In Times of Scarcity, Clear Vision Beats Rapid Iteration – Guest blog post from Radhika Dutt. In Times of Scarcity, Clear Vision Beats Rapid Iteration. It was easy to try things in the market and keep iterating to see what works. The vision wasn’t influenced by optics and what the world would think – in testing early and aggressively, Singapore had the highest number of cases outside China at the beginning of the year.

Insights from the #mtpcon London Product Leadership Forum

Mind the Product

The Product Leadership Forum is a chance for senior product professionals to discuss the challenges they face in a safe environment. By gaining insight from your experiences, you can develop principles on which to base your leadership style. By committing to leadership as this expression of your true self, you’re more likely to be successful and resilient. Certain parts of an organisation, marketing for example, will be more comfortable with this than a financial function.

PALM – a new leadership model for Product Leaders

BrainMates

Stepping up into a leadership role is especially daunting. Product leadership is made even more challenging, as there are very few models (if any) that cover the complexities and requirements of this -broad role which varies significantly between organisations. Market sensing.

Product Leadership at News UK by Jo Wickremasinghe

Mind the Product

At News UK, the core functions are Technology, Editorial, Marketing and Commercial. The change was agreed and represented by the vision for The Sun “to be the number one news brand in the UK”. This target allowed every piece of work or requirement to be prioritised against the vision and goal. The post Product Leadership at News UK by Jo Wickremasinghe appeared first on Mind the Product.

Eoghan McCabe on the importance of authenticity in leadership

Inside Intercom

In a wide-ranging conversation, Eoghan explored the complex nature of ambition, the role of self-doubt in creating our drive to succeed, and the crucial role of authenticity in leadership. What distinguishes good leadership from bad? Vision is just how you think about the future.

Want a Successful Product? Start With A Vision

Sequent Learning

Start With A Vision. That means, your product’s business needs to hit the target in the market and fulfill your commitment to the bottom line of the company. Successful products begin life with a spark of inspiration and a vision. According to research done by my firm, Sequent Learning Networks , almost all leaders expect product managers to create a future vision for their product; a vision of what they want to see for their product’s business as some point in the future.

Rediscover the Forgotten art of Product Strategy

Mind the Product

Tanya shares her ideas for nurturing a strong product strategy from this year’s #mtpcon London Product Leadership Forum. What he wrote is as relevant today as it was then – just look at the first line: “Good product managers know the market, the product, the product line and the competition extremely well and operate from a strong basis of knowledge and confidence.”. That’s why you have to start with vision and strategy, they give you purpose and direction.

On Product Marketing at Uber

Pragmatic Marketing

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. In the AMA, Jones offered insights into how product marketing works at Uber, along with tips and advice for other professionals in the field. Founded in 2009 and officially launched in 2011, Uber Technologies Inc.

On Product Marketing at Uber

Pragmatic Marketing

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. In the AMA, Jones offered insights into how product marketing works at Uber, along with tips and advice for other professionals in the field. Founded in 2009 and officially launched in 2011, Uber Technologies Inc.

The Hippocratic Oath of Product Leadership

Radical Product

Why not wait for the free market or regulations to do their thing? Doesn’t the free market address this problem? The important underlying assumption of the free-market argument is that information is transparently available so users can make informed decisions. Today, the widely accepted approach is to iterate to find product-market fit. We’ve learned that it’s OK to start with a rough idea of the direction and discover your vision through iteration.

Product Marketing vs. Product Management

PMLesson's Ace the PM Interview

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets. Product Marketing managers' main responsibility is to communicate the product’s value to the market.

Why Product People Should Care About Business Strategy

Roman Pichler

At the same time, it offers you, the person in charge of the product, the necessary context to make the right strategic product decisions, for example, the market your product should serve and the business goals it should meet. Statements like we want to grow , increase our profit margin , or gain more market share are not business strategies. Achieving growth is a business imperative; increasing margins and market share are goals that might be part of a business strategy.

TEI 262: A look at this podcast through the lens of leadership coaching – with Russell Verhey

Product Innovation Educators

It is also a special interview, as a leadership coach and friend, Russel Verhey, interviewed me for his podcast, Advance Leadership Conversations. Please check that out using your favorite podcast app by searching for Advance Leadership Conversations. You can engage people through honest discussions about your bigger vision, why what you’re doing really matters. [24:05] 32:27] What’s the first step to taking an entrepreneurial product idea to market?

From Product Management to Product Leadership

The Product Coalition

may choose to operate in silos, Product Management is the department that brings all of the teams together to ensure everyone’s voice is heard, vision is seen, and needs are met. Rather, professionals who desire a career in product management often come to the role with degrees in Engineering, Marketing, Economics, Computer Science, etc. product-marketing product-management acquisition

Reddit’s Nick Caldwell on engineering leadership

Inside Intercom

He had to quickly determine which team members displayed a potential for leadership and teach them the fundamentals of management so they could make new hires and scale – without ruining the culture. I hosted Nick on the podcast, where we discussed the differences between management and leadership, fostering diversity in tech, and more. Here are five quick takeaways: Management and leadership aren’t one and the same. Podcast Startups engineering teams leadership management

It is time to talk about Product Leadership

The Product Coalition

It has been a while since the term Product Leadership has gained widespread adoption in blogs, articles and even books. It represents the intersection between Product Management and Leadership; which, in my point of view, have a lot to do with each other. Product Leadership also means a new way of responding to our organisations challenges, much more suited to the digital and transforming era that we live in. PS: Doesn’t it sound a lot like leadership? #3

Product Managers, Make your CEO provide a clear vision

Bain Public

But this is an article about your CEO’s duty to set a vision, to define why your company exists. For some product managers, the thought of talking openly about the void left by a missing vision statement is paralyzing. Without it you can't be vision-driven. By forcing your CEO to articulate a vision statement you can shift from a tactical, execution role to a highly strategic, product delivery role. You assumed there was a vision.

Brian Crofts: Product People Are The Future Business People

The Product Coalition

At his company, he has had a few people transition from roles like customer success and marketing into product. vision leadership-development collaboration product-management future-of-work

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How Product Management & Product Marketing Lead From a Position of Strength

Proficientz

That brings us to the subject of influence among product management and product marketing teams. Those who possess more market knowledge wield far more influence than those who don’t. And that market knowledge is the key to leading from a position of strength. What if product management and product marketing were more knowledgeable on the market collectively than all other disciplines combined? That influence is the key to strong leadership.

5 Costly Event Marketing Mistakes to Avoid

Pragmatic Marketing

Event marketing is a cornerstone for any business or enterprise that hosts events, regardless of size. Brand credibility and thought leadership. These benefits are why event marketing success is crucial for business growth. However, event marketing can be a tricky business because of the many elements to be taken into consideration. Success in event marketing lies in the ability to mitigate disasters before they occur. In event marketing, timing is everything.

5 Costly Event Marketing Mistakes to Avoid

Pragmatic Marketing

Event marketing is a cornerstone for any business or enterprise that hosts events, regardless of size. Brand credibility and thought leadership. These benefits are why event marketing success is crucial for business growth. However, event marketing can be a tricky business because of the many elements to be taken into consideration. Success in event marketing lies in the ability to mitigate disasters before they occur. In event marketing, timing is everything.

Leadership in Product, Connect and Explore Workshop Series.

Bain Public

Career Development Program Details: Whether you are a Founder or part of the Product, Engineering or leadership team, you need actionable strategies and impactful techniques that drive results today. Our virtual workshop series provides actionable strategies, tools, processes, and skills product leaders need to create innovations, adapt to market shifts, and anticipate what’s next. We work with you as partners by sharing product leadership best practices.

5 Leadership Lessons Learned from Jeff Weiner

Sachin Rekhi

One of the most rewarding experiences I’ve had at LinkedIn is the opportunity to see Jeff Weiner’s leadership in action. His disciplined approach to leadership has transformed the concept in my mind from an amorphous set of soft skills to a key competitive differentiator in scaling organizations. Leadership is inspiring others to accomplish shared objectives. Jeff specifically defines leadership as inspiring others to accomplish shared objectives.

TEI 264: How product managers can make better use of marketing – with Jill Soley

Product Innovation Educators

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. Our guest is Jill Soley, a Silicon Valley strategic product and marketing executive. 7:06] How do you describe marketing? Marcom is one piece of marketing.

Break Down Silos to Build a Culture Focused in a Single Direction

Mind the Product

Does your Marketing team know what is happening in the Contact Centre? If all your leadership team were somehow struck down with some weird leadership-seeking strain of virus what would happen in the office tomorrow, next week, or next month? What is the company’s mission statement or vision? If you’re in a management or leadership position then set your objectives for your team(s) based on company outcomes and not on what makes you personally look best.

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How to Make Sure Your Product Leadership Team Will Boost You Up - Not Drag You Down

Bain Public

As business advisors and executive coaches, we've worked with dozens of CEOs to help them build and grow their product leadership team as they scale their company. Getting external support, such as product management consulting, can help establish the product leadership team responsible for nurturing and guiding the product team. It’s about presenting the client with the best ways to gather input from the team, collect consumer insights and validate market needs.

Demystifying account-based marketing: How to make it actually work for your business

Inside Intercom

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. Just two years ago, only 29% of marketers reported ABM to be an effective strategy. Organizations were struggling to align sales and marketing, personalize their tactics, and build truly one-to-one relationships with stakeholders. What is account-based marketing (ABM)? Marketing.