Remove Leadership Remove Product launches Remove Strategy Remove Trends
article thumbnail

Lessons from a Product Launch: Rivian

ProductPlan

Lessons from a Product Launch: Rivian. Ask any product manager, and they will tell you that product launches are equal parts daunting and exciting. “Go, Go, go, go” is the mantra, as all team members kick into high gear to get the first minimum viable product (MVP) out into the world. And so much more!

article thumbnail

Track competitors and emerging trends Feedly AI

Roy Madden

In this article, we’ll show you how to use Feedly AI to: Track your competitors and their strategic moves Stay ahead of consumer trends and insights Scout technical innovation Identify business development opportunities Start free trial Before we look at those four examples, let’s start with a short overview of how Feedly AI works.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Role of a Product Manager: Unraveling the Key Responsibilities & Role in Business Success

Sequent Learning

They delve deep into market research, analyzing customer needs and market trends, translating these insights into product features and enhancements. Product managers act as the bridge between stakeholders, engineers, marketers, and other teams.

article thumbnail

Product Management Marketing: A Guide for Building Successful Products

Userpilot

Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences.

article thumbnail

What Does a Product Marketing Manager Do? 8 Key Responsibilities

Userpilot

Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. A product marketing manager (PMM) is responsible for a product’s positioning, messaging, and branding. But what exactly does this entail?

article thumbnail

Keeping the market in mind: What makes product marketing successful at Intercom?

Intercom, Inc.

That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . Product marketing looks different in every company, but one common trend is that many product marketing managers (PMMs) feel undervalued. product marketing team.

Marketing 138
article thumbnail

What Is Product Management? Roles, Process, Tools, and More

Userpilot

The product management process starts with building an understanding of your users and the market, defining a vision and strategy , generating and prioritizing ideas that could solve user problems, articulating them in a clear roadmap, launching an MVP, and then gathering feedback to evolve it over time.