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Aligning Product Managers and Product Marketing Managers for Success – Interview With Aatir Abdul Rauf

Userpilot

Leadership support , shared ownership of outcomes, cross-functional training, and celebrating collaboration can encourage PM-PMM alignment. They articulate the value of the product and make it compelling to prospects through messaging and positioning exercises. What are some key differences in priorities between PMs and PMMs?

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Building an Efficient Release Management Process

Split

With established release review procedures, code progresses to staging and production only after passing predefined quality checks and acceptance tests. Overall, mature release management capabilities lead to better version control, reduced time-to-market, higher quality production updates, and improved customer satisfaction.

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New Product Development: an Introduction to Gate Systems

Mind the Product

New product development is a risky business for companies – the failure rate for product launches hovers around 40%. A quick look at Product Hunt demonstrates there is a flourishing market for new products, all of them competing for our time and money. What is a Gate System? Why use a Gate System?

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Cross-Functional Collaboration: A Real-World Guide

The Product Coalition

Building effective teams with people from different disciplines can be challenging due to various circumstances. In the product management discipline, cross-functional collaboration is more than a buzzword — it’s a critical strategy. Challenge #2: Leadership versus Decision-Maker ?

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SaaS Product Management: The Central Nervous System to Product-Led Growth (PLG)

Usersnap

Finally, we’ll leave you with some best practices while on the job for SaaS product managers in 2022. What is SaaS Product Management? What is Product-Led Growth (PLG)? How is SaaS Product Management the Central Nervous System to Product-Led Growth? What is SaaS Product Management?

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Product in Practice: Finding the Best Way to Communicate with Different Stakeholders

Product Talk

Lisa and her team were able to convince their leadership to allow them to run a one-month beta launch with a limited set of customers to test out their new feature. It turns out they were, and, after a successful beta release, the Airship Journeys product launched and has seen great success. Tweet This.

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

We can do one all in massive launch a quarter and have 100% buy in. So for us, we have we have that kind of built-in prioritization system there and it just kind of forces you to also then be more strategic so your product team could come to you and say, hey, we've got this really exciting launch that's happening in this month.