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The product manager’s journey from Individual Contributor to Chief Product Officer Watch on YouTube TLDR Kimberly Bloomston’s journey from individual contributor to Chief Product Officer at LiveRamp demonstrates the key transitions and skills needed at each level of product management leadership.
Stepping into product leadership means balancing strategic vision, customer focus, and emerging tech. In this episode of Productside Stories, Neha Bansal , Head of Product at Meta Ads Manager Reporting, joins Nicole Tieche to discuss her career, the high-speed role of AI in advertising, and how PMs can stay ahead of industry shifts.
She shared insights from her experience leading product teams at various organizational scales and helping companies transform their product vision into measurable business growth. She now runs her own consultancy, helping CEOs scale their companies by transforming product vision into measurable business growth.
90% of executives say they prefer visual storytelling over dense reports. Its a technique borrowed from the world of film and designbut it might just be the most underrated tool in a product managers toolbox. Why Storyboarding Works A storyboard is just a sequence of visuals that shows how a user moves from a problem to a solution.
Unlike a line manager, you usually don’t manage the development team and stakeholders as the person in charge of the product, and the individuals don’t report to you. The stakeholders come from different business units, for example, marketing, sales, support, and service for a commercial product. Leadership at Multiple Levels.
Unlike a line manager, you usually don’t manage the development team and stakeholders as the person in charge of the product, and the individuals don’t report to you. The stakeholders come from different business units, for example, marketing, sales, support, and service for a commercial product. Leadership at Multiple Levels.
This individual leads the product team, not by being the boss but by exercising emergent leadership. Instead of sending status reports to stakeholders or having steering committee meetings, the individuals are now actively involved in progressing the product and they actively contribute to its success. Let’s take a look at them.
6:41] Vision: Anytime we’re thinking about a product, vision is a very important aspect of planning to get the team on the same page. After a lot of thought and interaction with others, I wrote a vision for the Summit that focused on professional development and learning for product managers and leaders. [8:16] And more.
We then jammed those models into our platform so that customers could access the outputs in many ways.” Asking the customer to use a service that makes decisions for them means asking them to trust you. Asking the customer to use a service that makes decisions for them means asking them to trust you. Tweet This.
For instance, help the members collaborate, establish shared standards including product management processes, methods, tools, and templates; communicate strategic business objectives; and hire new product people. But as a permanent solution, this approach is not advisable: It is likely to cause the second of the two issues mentioned earlier.
No product tool or template can save you if you’re not killing it in these three areas. That’s why we’ve listed 12 tools that the best product managers use to do their jobs better? and not the best product management tools. Product managers (PMs) are ninjas of aligning people, management, and processes.
Some of these are Fortune 10 software-enabled companies going through digital transformations. At the end of this review, I do a Product Leadership workshop with C-Suite and Product leaders, where I show them what good looks like, and they have a chance to reflect on where they are. I gather data through surveys about observations.
One of the most critical, and most overlooked, skills in product leadership isn’t technical or even strategic. But Bruce reframes it as leadership: “It’s not about control – it’s about bringing people with you to do something great.” Lead Without Authority Great stakeholder engagement isn’t passive – it’s leadership.
Product management teams often ask themselves if third-party integration is right for their software product roadmap. Because of this, look through product management job descriptions and you’ll find many that mention third-party software integration, APIs, strategic partnerships, and so on. Almost never worth it. Grace Hu-Morley.
Turning OKRs into a high-performance system By Kathryn Shepherd-King At a Glance OKRs Aren’t the Problem. A leadership team wants sharper focus. When OKRs Become Theatre When done well, OKRs are a powerful alignment tool. Visibility isn’t just for leadership. It’s How We Use Them. The issue isn’t the framework.
Pendo’s chief product officer shares his take on product management leadership. “If If software is leading the world, then product managers are the modern-day businessmen and women,” says Brian Crofts, Chief Product Officer (CPO) at Pendo. However, Pendo’s platform of tools isn’t exactly what Crofts considers his primary product. “If
Creating a successful product requires a clear vision. Equally important, it requires confidence that the vision is aligned with the needs of the customers the company exists to serve. This helped to inform its focus on developing its learning platform, Fender Play. The Fender Play learning platform.
Much of the literature that defines the role as the intersection of business, technology, and user experience isn't particularly helpful for practitioners who are left wondering what skills they need to learn versus the fine people they work closely with in actual business, technology, and user experience roles.
The payoff is already visible in richer digital experiences, sharper personalization and faster, safer service. Overall, banks that deployed AI at scale in 2024 reported significant improvements in digital channel usage and customer feedback. Within this landscape, banking/financial services is a leading adopter of AI.
Ben has led successful technology products for the last 25 years. He He is also the co-author of Build What Matters: Delivering Key Outcomes with Vision-Led Product Management. A lot of companies have a mission statement that they think is a strategy or vision. The vision is where you intend to be in several years.
As a result, I’ve come to value 5 different aspects of product leadership. Shift #1: A leader of leaders The two top things I’ve head people reply to the question “how do I move into Product Leadership?” Moving into product leadership moves you away from the day-to-day hands-on tools and into a primarily coaching role.
Below, Hilary Gridley , director of product management at WHOOP, shares strategies she’s learned to leverage the latest AI tools to not just become a better manager but to level up her entire team. These tactics and tools are practical and actionable, and you can start experimenting with them today, even if you’re not managing.
Since there isn’t a lot of discussion about this out there, I wanted to share what the career ladders look like for product managers at 8 top technology firms as well as some of the key dimensions upon which advancement in the profession occur. Leadership. Dimensions of Advancement. Independence.
Dogfooding as a leadership practice: Sachin personally drives and delivers monthly (more than 700 trips total). Dogfooding as a leadership practice: Sachin personally drives and delivers monthly (more than 700 trips total). He screenshots every friction point, writes 40-page reports, tags owners, and follows fixes to closure.
For example, the more technical the product, the larger the designers technology gap that must be filled by an engineer. Im looking at you, in-house enterprise solutions. As a result, it often becomes easier to defend a solution whose benefits are visible in the short term but may prove less suitable in the longterm.
In today’s hypercompetitive software markets, a lot of companies are hardwired to believe bigger is better—more features mean increased functionality and therefore happier customers. Pendo’s recent State of Product Leadership survey found that 77% of product teams are evaluated based on the number of features they ship.
Traditional top-down managerial structures for leadership are being replaced with bottom-up styles of working. Organizations need to be dynamic if they want to attract and retain the best workers — and collaborative leadership is one way to do that. What is collaborative leadership? Here’s everything you need to know.
Salesforce Field Service is a market leader with customers including many Fortune 500 companies. Through millions of appointments on billions of pieces of equipment, Salesforce Field Service powers the worlds mobile workforce. A professional with a strong grasp of app performance, security, compliance, and platform guidelines.
In Part 3 of our Product Leadership Forum recap, you can see an overview of the remaining insights from this year’s #mtpcon London Product Leadership Forum (if you missed them, you can take a look back at Part 1 and Part 2). It’s to help build the overall capability of the people, system, and portfolio you have responsibility for.
Tell me a little bit about your team structure: how many teams, who’s on it, who reports to you? All product managers report to me, and we have five product teams up and running. You have this grand vision. We’re a scheduling tool, so obviously setting up the whole process is not a big deal. What’s the vision?
Table of Contents What does culture-driven leadership mean? The importance of culture-driven leadership in product management. Influential product leaders manage their teams with well-being in mind, necessitating culture-driven leadership. What does culture-driven leadership mean? Final thoughts.
We’ve been crunching the numbers, analyzing the trends, and distilling them into bite-sized insights so that you can have the tools you need to thrive as a product leader. This is most immediately observable in the trend toward consolidated product management platforms.
But that sort of transformation doesn’t just happen on its own – it is the culmination of the tireless work and effort of millions of engineers and developers, building new things and overwriting old tools. I continued that journey with more software programming languages like Pearl and Java and so on.
Just two years ago, only 29% of marketers reported ABM to be an effective strategy. In this guide, we explain how you can turn ABM into a win for your business – by putting the right team, tools, and processes in place. Source: ITSMA and ABM Leadership Alliance ). What is account-based marketing (ABM)? Source: TOPO ).
Invision’s Design Team Maturity Report and the book Org Design for Design Orgs also grounded us with visions of what healthy, high-performing teams can do. Solution: We now show how to earn high ratings and promotions. Solution: We’ve introduced a new staff designer level in between our senior and principal levels.
Discord is a communication platform with text, chat, and video services and over 200 million users. Top Discord Interview Questions These are examples of interview questions asked at Discord , as reported by candidates. Implement a chat service using a language of your choice. System design Design a URL shortener.
To thrive as a technical PM, you need to have essential skill such as knowledge of Agile methodologies, familiarity with software engineering principles, leadership and communication. Develop the product vision and expand on the strategy. Gain exposure and hands-on experience through junior roles in software development.
While we could chat top product management tools and technologies all day, we believe organizational changes will have the largest impact on this industry in 2020. Due to rapidly-changing technology, customers have high expectations for the products they use. When something is broken, they expect an immediate fix.
In Part 2 of our Product Leadership Forum recap, we take a look at yet more insights shared by a group of senior product leaders during #mtpcon 2019 (if you missed Part 1, take a look here). No Vision = no Intentional Culture. Your vision and its supporting culture shouldn’t be generic. It shouldn’t be for everyone.
After all, almost any product or service can be replicated by a competitor. Honest feedback can be hard to take, but it’s essential to develop the type of culture that encourages people to constructively criticize processes, leadership styles, or approaches. And once momentum decreases, it’s a lot harder to speed up. We learned a lot.
A project manager is focused on the completion of a specific project, whereas product managers focus primarily on the long-term vision and evolving a product to deliver value over time. Product teams need to have a combination of hard and soft skills to succeed: technical knowledge , communication, leadership, strategic thinking, and empathy.
Held in the lovely Barbican Conservatory , this year’s #mtpcon London Product Leadership Forum brought together a group of senior product leaders for the type of conversations that can only happen behind closed doors. Visions are About the Future. Good product visions should be emotional and look ahead three to five years.
If you don’t approach multi-team leadership as its own beast, everyone is going to suffer. You may facilitate unanimity through a well-grounded, practical, unambiguous vision statement. Careful about the vision, though. In groups created around a specific mission, vision tends to be tighter and easier to follow.
Decision-making had become nearly impossible because no one saw the bigger picture , and cross-functional projects were more about navigating through outdated technology than delivering value. Truly getting there requires a fundamental shift in how we think about leadership, accountability, and the very nature of how work gets done.
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