learn strategy-and-planning 
Product Management University
APRIL 17, 2024
If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. If you’re in product marketing, you know all too well how this works.
Roman Pichler
MARCH 14, 2023
Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for? How Does the Strategy Relate to the Vision and Roadmap?
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Roman Pichler
JANUARY 11, 2022
Overview of the Learning Roadmap. Like a modern product roadmap, a learning roadmap states the specific outcomes or benefits you’d like to achieve to become a more competent product person, and it captures them in form of learning goals. To make these ideas more concrete, let’s look at a sample learning roadmap.
Roman Pichler
NOVEMBER 1, 2022
1 The Product Roadmap is a Feature-based Plan. Traditional product roadmaps are usually output-focussed plans that map a list of features, like registration, search, and reporting, onto a timeline. A feature-based product roadmap is easily mistaken for a commitment rather than a high-level plan that is likely to change.
Speaker: Jon Harmer, Product Manager for Google Cloud
Understand how your work contributes to your company's strategy and learn to apply frameworks to ensure your features solve user problems that drive business impact. Move from feature factory to customer outcomes and drive impact in your business!
Product Management University
APRIL 8, 2024
Taking the Lead on Market & Customer Knowledge The top-down strategies of your target customers are shaped by the dynamics of their industry as well as current technology trends. There are a million and one things that go into creating a market leading company. There are the obvious things product management does.
ProductPlan
MARCH 13, 2024
As the Head of Product at ProductPlan, I spend a lot of time talking to product teams and learning about their experiences throughout the product development process. Keep reading to learn more about my experience at the event! #1 Product teams are responsible for creating a strategy and explaining the “why” behind the product.
Speaker: Bob Caporale, Founder of Strategy Generation Company
And have you ever had your boss tell you to just “make those goals happen,” even in the absence of any clear plan that might allow you to do just that? By driving your company’s “top-down” goals with a clear and well communicated “customer-up” product strategy! going to learn how to do in this webinar!
Speaker: Steve Johnson, Founder and CEO, Under10 Playbook
2) Can we build what we’ve planned? And 3) Are we planning the right things? Rather than departmental issues, these are product strategy issues. In this session, you’ll learn: The three roles of product management. Three things keep company leaders awake at night: 1) Can we sell more of what we built?
Speaker: John Mansour - President, Product Management University
You’ve come up with a winning product strategy, everyone’s on board and energized, and you’re halfway down the path to execution only to have it submarined by something someone convinced your leadership was more strategic!
Speaker: Brett Truka, CEO, Devetry
A product roadmap needs to both capture your product’s strategy and outline your execution plan. In this webinar, you will learn: How to communicate ROI in your product roadmap. Because these documents are such an essential component of your job as product manager, you also need to strategize your roadmap presentation.
Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting
Lean A3, PDSA (Plan-Do-Study-Act) and the Build-Measure-Learn or Think-Make-Check loop (to name a few loops) are all learning models informed by the notion that experimentation is the fastest (and most proven) route to product-market fit and achieving sustainable organic growth.
Speaker: Christian Bonilla, VP of Product Management at UserTesting
Defining the product vision is a high-stakes exercise, which makes it all the more important to avoid some common pitfalls product managers encounter: confusing the company’s vision with their product vision, defining a vision that’s too abstract to be useful in strategic planning, or combining the “what” and the “how” in the product vision.
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