Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada
Intercom, Inc.
APRIL 18, 2019
Their names were Brian Chesky and Joe Gebbia, and they had just started Airbnb. This is episode six of Scale , a brand new podcast series on moving from startup to scale up. Focus on people, not just product. Why do most startups fail? No, 42% of startups fail because they didn’t solve a market need.
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