Remove Management Remove Marketing Remove Product Goals Remove Roadmap
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Product Management Marketing: A Guide for Building Successful Products

Userpilot

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.

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How to Use Product Goals and Initiatives to Drive and Measure Success

Userpilot

Setting smart product goals is a vital skill for any sensible SaaS owner or product manager to get right. In this article, we’re going to explore what makes an effective product goal, the difference between goals and product initiatives, how to set them and make them work with your product backlog, and more.

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My Product Strategy Model

Roman Pichler

An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy?

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10 Tips for Effective Product Management Meetings

Roman Pichler

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

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Roadmaps vs Backlogs – What’s The Difference?

Userpilot

Roadmaps vs backlogs: What’s the real difference and why does everyone keeps using these terms interchangeably when they mean different things? TLDR Understanding the difference between a product roadmap and a backlog is crucial for product managers. Product managers, what is a product backlog?

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It’s Not a Set of Goals and It’s Not A Roadmap: Aatir Abdul Rauf Talks About Product Strategy

The Product Coalition

Product leader Aatir Abdul Rauf outlines questions product managers should ask when crafting a product strategy. By Tremis Skeete , for Product Coalition Product strategy continues to be a misunderstood concept and energizes many conversations and debates on LinkedIn. It’s not a set of goals.

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The Product Strategy Cycle

Roman Pichler

For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. Based on this insight, I have come up with the product strategy cycle shown in the picture below. I call these outcomes product goals. Enter the Cycle.