The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? In retrospect I always focused more on execution, and less on planning and strategy. What is a Go-to-Market Strategy? Typically there are four steps to creating a detailed GTM Strategy.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management?

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

Product Research 96

Product Research User Testing Customer Feedback Research Software 96

Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. Ready to dive in?

Product launches 97

Product launches Product Research User Testing Research Software 97

Roman Pichler

MAY 11, 2021

Instead, you should engage the stakeholders, leverage their expertise, and generate as much buy-in as possible , as I explain in more detail in my article “ Stakeholder Management Tips for Product People.” Myth #2: The product owner is a tactical role focused on managing the product backlog.

Weak Development Team 325

Weak Development Team Product Research User Testing Customer Experience 325

Bain Public

MAY 24, 2019

The position of product manager can often be difficult to define. The job is not simply about covering tactical activities like managing backlogs, releases and user testing. So then how can you, as a product manager, accelerate a company’s growth and reach product goals? Monetizing Customer Value.

Product Goals 40

Product Goals User Testing Customer Experience Customer Feedback 40

ProductPlan

MARCH 5, 2021

The product manager career path is an exciting one with lots of possible on- and off-ramps. According to LinkedIn, interest in product management has doubled in the United States in the past 5 years. What is the Product Manager’s Career Path? Typical Product Management Roles. Product Manager.

User Testing 132

User Testing Product Research Product Management Product Manager 132

Roman Pichler

JULY 6, 2021

Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. But I find that it usually not enough.

User Testing 321

User Testing Product Research Weak Development Team Customer Experience 321

Alchemer Mobile

OCTOBER 31, 2018

Our new guide, Five Hard Questions for Mobile Product Managers , covers tough questions product leaders should ask themselves, especially through a mobile lens. If you’re aiming to push yourself and your product to the next level, analyzing yourself is the best place to start! Question #1: Am I the CEO of the product?

Product Management 147

Product Management Product Manager Management Management 147

The Product Coalition

JUNE 22, 2022

Jeroen De Flander I vividly remember the first time I saw a corporate strategy at the ripe old age of 23. There was an enormous chasm between the company’s goals and my role in executing the strategy. At the time, I was managing a wellness product in the nutraceutical space. Strategy translating into execution.

Consulting 132

Consulting Product Strategy Customer Experience Strategy 132

Userpilot

JUNE 20, 2023

Why is product idea validation important? As a product manager, how can you effectively validate ideas and build a successful product that delights users? TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need.

User Testing 94

User Testing Product Research Feedback Software Customer Feedback 94

The Product Coalition

DECEMBER 13, 2021

Many startups with an ordinary product make the way to growth and scalability whereas others with great products fail to survive. Both product and product strategy should fall in place to make the startup sustainable and help them to grow. What and Why and the inspirational differences that product brings.

Framework 151

Framework Startups User Testing Onboarding KPIs 151

Userpilot

JULY 8, 2021

Product manager courses are everywhere. Product management is one of the most diverse disciplines and requires an extremely broad set of skills. Additionally, the product manager role drastically changes with your seniority. Beginner product manager. Mid-career product manager.

User Testing 68

User Testing Research Software Analytic Tools Feedback Software 68

Product Management University

AUGUST 5, 2019

The Portfolio vs. Every Product! Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Market Segmentation.

B2B 100

B2B Sales Training Product Management Product Manager 100

Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? We’re also looking at what product managers do to increase the survival chances of their products. We talk about product failure when the product doesn’t meet its objectives or goals. This leads to its eventual death.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

ProductPlan

MARCH 5, 2021

The product manager career path is an exciting one with lots of possible on- and off-ramps. According to LinkedIn, interest in product management has doubled in the United States in the past 5 years. What is the Product Manager’s Career Path? Typical Product Management Roles. Product Manager.

User Testing 98

User Testing Product Research Product Management Product Manager 98

Userpilot

FEBRUARY 28, 2023

In this article, we look at 13 different ways to collect feedback that product managers can leverage to gain a deep understanding of customer needs and make informed product decisions. Customer experience feedback focuses on user interactions with your product. Let’s dive right into it! What is active feedback?

User Testing 93

User Testing Customer Feedback Feedback Software Product Research 93

Userpilot

MARCH 29, 2023

In this article, we also look at different kinds of digital analytics data, how to implement a digital analytics strategy, and the best tools to help you do it! TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy. acquisition channels), product data (e.g.,

Data Visualization 93

Data Visualization Analytic Tools Embedded Analytics Feedback Software 93

The Product Coalition

JULY 28, 2020

The role of a Product Owner/Manager/Strategist is to help startups capture and transform customer insights into full product experiences that in turn increase customer satisfaction, loyalty, retention, and the business values.

Data Visualization 78

Data Visualization Analytic Tools Startups User Testing 78

Roman Pichler

MAY 11, 2021

Instead, you should engage the stakeholders, leverage their expertise, and generate as much buy-in as possible , as I explain in more detail in my article “ Stakeholder Management Tips for Product People.” Myth #2: The product owner is a tactical role focused on managing the product backlog.

Weak Development Team 156

Weak Development Team Product Research User Testing Customer Experience 156

Roman Pichler

JULY 6, 2021

Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. But I find that it usually not enough.

User Testing 156

User Testing Product Research Weak Development Team Customer Experience 156

Roman Pichler

SEPTEMBER 18, 2017

But in product management, there are several horizons that need to be considered—how many depends on the product planning model you use. The product backlog contains the details necessary to develop the product as outlined in the roadmap including epics and user stories. Take the Apple Watch as an example.

User Testing 157

User Testing Technical Review Data Visualization Vision 157

Ask Benny

JANUARY 25, 2020

Your Team is Your Product One of the hardest things for a VP Product to do, as the team of product managers under his lead grows, is to release control. As a VP Product, you need to trust your product managers to make the right decisions. All my product managers must come to product from humbleness.

Customer Experience 136

Customer Experience Vision Framework Roadmap 136

Mind the Product

JUNE 19, 2018

This meeting is an exercise in strategy, an opportunity to take stock of where your product is, where it fits within the wider market, and where it should go. It also stretches product managers to consider their impact on the wider business, by asking them to review their products margins and revenue generating impact.

Data Visualization 89

Data Visualization Research Software Feedback Software User Testing 89

People-First Product Leadership

DECEMBER 20, 2023

Today we wrap up the three part series on creating your strategy stack. Part 1, we covered the “why” behind creating a strategy stack, with a focus on establishing the organization’s Mission, North Star, and Vision. Part 2, we continued the organizational journey by defining the Strategy and Goals.

Vision 52

Vision Roadmap Onboarding KPIs Customer Experience 52

Bain Public

FEBRUARY 26, 2020

Thanks to Livescale, live shopping allows brands to monetize their social influence, promote their products on video, and sell online with live streaming solutions where orders and payment systems go right to their e-commerce platform. Who is the face behind the innovative product management?

Research Software 52

Research Software User Testing Feedback Software User Friction 52

The Product Coalition

AUGUST 24, 2021

The importance of building products that customers valued and the limited amount of finances forced startups to take a different approach when building their products. New movements such as agile engineering and lean product management became the core philosophy of lots of successful startups around that time.

User Testing 150

User Testing Development Customer Experience Product Research 150

The Product Coalition

DECEMBER 14, 2018

by Ashley Sefferman , Head of Content at Apptentive When Ben Horowitz published his thoughts on the idea that product managers are the CEO of their products in “ Good Product Manager/Bad Product Manager ” nearly two decades ago, the concept was profound, but divisive. Here are four of our favorites.

Product Management 60

Product Management Product Manager Feedback Software Reporting Tools 60

Userpilot

FEBRUARY 7, 2023

Here’s a handy table that can help you identify push notifications vs in-app notifications : Types of in-app messaging There are six main types of in-app messaging that can play a role in your SaaS product marketing strategy. Modals Modals appear as pop-ups on user screens while they’re actually using your app.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Ask Benny

SEPTEMBER 30, 2019

Your Team is Your Product One of the hardest things for a VP Product to do, as the team of product managers under his lead grows, is to release control. As a VP Product, you need to trust your product managers to make the right decisions. All my product managers must come to product from humbleness.

Customer Experience 104

Customer Experience Vision Framework Roadmap 104

Bain Public

MARCH 30, 2020

Nearly all Product Managers are now exposed to high-level business objectives and strategies and are challenged by the growing demands on time and responsibilities. Here’s a list of our product-centric articles that our contributors published. Originally published by Loren O'Brien-Egesborg Any company + product manager ?

Article 52

Article User Testing B2B Consulting 52

Ask Benny

JANUARY 25, 2020

One of the hardest things for a VP Product to do, as the team of product managers under his lead grows, is to release control. As a VP Product, you need to trust your product managers to make the right decisions. One of the best ways to do it is to understand that your product is no longer “the product”.

Customer Experience 78

Customer Experience Vision Framework Roadmap 78

Ask Benny

JANUARY 25, 2020

One of the hardest things for a VP Product to do, as the team of product managers under his lead grows, is to release control. As a VP Product, you need to trust your product managers to make the right decisions. One of the best ways to do it is to understand that your product is no longer “the product”.

Customer Experience 78

Customer Experience Vision Framework Roadmap 78

Ask Benny

SEPTEMBER 30, 2019

One of the hardest things for a VP Product to do, as the team of product managers under his lead grows, is to release control. As a VP Product, you need to trust your product managers to make the right decisions. One of the best ways to do it is to understand that your product is no longer “the product”.

Customer Experience 78

Customer Experience Vision Framework Roadmap 78

Bain Public

MARCH 20, 2021

I am ready to provide business leaders and product managers the information, access, and expert guidance that they wish they had earlier in their product journey. I share my passion for product through workshops, published articles and speaking engagements. Interested in having me speak or attend an event?

Artificial Inteligence 52

Artificial Inteligence User Testing Workshop Roadmap 52

Userpilot

DECEMBER 21, 2022

How relevant is it to SaaS product management ? RFM analysis is a user segmentation tool used in sales and marketing for targeted customer engagement. The Frequency score depends on how often the user engages with a product or feature. Choose the most relevant customer segments to drive your product goals.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 98

The Product Coalition

JANUARY 24, 2021

You set the company OKRs and then ask each member of the management team to create their own OKRs accordingly. Sales create revenue goals. Marketing creates lead goals. But what about product and engineering? My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an That’s easy.

Analytic Tools 185

Analytic Tools Customer Experience B2C Enterprise 185