My Product Strategy Model

Roman Pichler

An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy?

The Product Strategy Cycle

Roman Pichler

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it.

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Alive Strategy vs Dead Strategy

ProductPlan

Product Strategy is Important. One of the most important roles of a product manager (PM) is setting the product strategy. The strategy, by way of a roadmap, is the document that drives team alignment. That is when the strategy is truly alive when you can see it in action.

7 Key App Marketing Strategies

Apptentive

To help you navigate the landscape of mobile app marketing, here is our starting lineup of seven key app marketing strategies along with eight marketing channels to complement your strategy. Seven proven app marketing strategies. Mobile Marketing Product Management

Managing Product Feedback at Scale

As with all things related to customers, there’s an art and science to effectively dealing with each of their ideas. With so many voices competing for attention, you need a means of effectively dealing with all of the data that will come your way. This practical 26-page eBook provides product managers with the strategies needed to deal with the common pitfalls that come with opening up the inevitable floodgate of data that comes with asking your customers and internal stakeholders for their input. In this eBook, we’ll show you: • How to gather, prioritize, and select the best ideas from your customers and stakeholders, • How to make internal feedback more effective and inclusive, • How to make more strategic product roadmap decisions based on data, not opinions, • How to set expectations for new development both internally and externally. Get your free copy now!

A Strategy Map

Roman Pichler

The map below shows the strategy tools I find helpful to make effective product strategy decisions. As the Strategy Map above shows, you should be aware of the overall business and product portfolio strategy in order to make the right strategic product decisions, as these provide the necessary context. The Strategy Map can help you check if you have any strategy blind spots. The post A Strategy Map appeared first on Roman Pichler.

Business Strategy vs. Product Strategy: What’s the Difference?

ProductPlan

Even among experienced product professionals, a common misconception in business holds that product strategy and business strategy mean the same thing. Product professionals need to understand the distinction between business strategy vs. product strategy.

SUNDAY REWIND: Moving from product management into product strategy

Mind the Product

In this weeks’ Sunday Rewind, we look back to when product leader, Becky Yelland, provided some advice on transitioning into product strategy [.] Read more » The post SUNDAY REWIND: Moving from product management into product strategy appeared first on Mind the Product.

7 Key App Marketing Strategies

Apptentive

To help you navigate the landscape of mobile app marketing, here is our starting lineup of seven app marketing strategies that are proven to be effective. Engagement: This can only be defined within the context of the individual app and its mobile marketing strategy.

(Product) Strategy by Andrew Tokeley

Mind the Product

In this ProductTank Wellington talk, Andrew Tokeley, Product Leadership Coach, explains why strategy is a big part of trying to help product managers connect the dots and prove the value of what they’re working on and why many can struggle with lack of strategy. [.]

Managing Product Feedback at Scale

This practical 26-page eBook provides product managers with the strategies needed to deal with the common pitfalls that come with opening up the inevitable floodgate of data that comes with asking your customers and internal stakeholders for their input.

Take Action: How to Align Product Strategy with Product Management

The Product Coalition

How I came to realize product strategy doesn’t exist in isolation “Two roads diverged in a wood and I?—?I So what exactly is product strategy? Why is it important if I have a solid product management team?” How I defined product strategy would define my professional career.

Incorporating integration into your product strategy

Mind the Product

The most successful product managers in this fragmented, SaaSified world will be the ones who understand how to define cross-product user experiences. Here are some ways you can effectively incorporate this into your product strategy. [.] Business Strategy Guest Post Product Strategy

If Your Product Strategy Doesn’t P**s Somebody Off, It’s Not Very Good!

Product Management University

The goal of your product strategy isn’t to p**s people off. It’s to demonstrate that you know how to monetize your vision and execute a strategy that grows revenue, wallet share and customer retention. Product Strategy In the Ideal World…. Don’t get me wrong.

How to Improve Product Adoption: Proven Strategies for Product Managers

Apptentive

Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Combine these product adoption strategies with a mobile feedback solution like Apptentive, and you’ll see increased customer lifetime value in no time.

How to Gain a Competitive Edge: A Deep Dive Into Supplier Diversity Programs

Speaker: Rod Robinson - SVP of the Supplier Diversity Practice, Insight Sourcing Group

In this exclusive webinar, Rod Robinson, SVP of the Supplier Diversity Practice Lead & Center of Excellence, dives into the key benefits corporations are seeing emerge from their supplier diversity programs and how you can gain invaluable competitive advantages with a supplier diversity program of your own.

Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. As helpful as it is to create a product strategy, it is not enough.

Strategies for managing cross-functional teams

Mind the Product

More importantly, how do you manage them for successful outcomes? Read more » The post Strategies for managing cross-functional teams appeared first on Mind the Product. How do you foster a culture of ownership, accountability, trust, and openness in cross-functional teams?

Product Management Can’t Overcome A Lack of Strategy

The Product Coalition

Strategy before everything. product-management productBefore structure, before process, and before product. Continue reading on Product Coalition ».

Trailblazing Women in Product Management: Monika Murugesan, Vice President of Product Management and Strategy at Schneider Electric

280 Group

For our next installment of the Women in Product Management Series I interviewed Monika Murugesan, Vice President of Product Management and Strategy at Schneider Electric. To read the entire series on Women in Product Management make sure to sign up for our newsletter.

Transforming the Digital Customer Support Journey

This eBook will focus on exploring the process of digital support transformations, including the types of support solutions available that meet customer demands and how to create the best combination for your customer base.

Product Vision vs. Product Strategy

ProductPlan

For an organization to follow through and turn that idea into a viable product, the team needs both a product vision and a product strategy. This article will discuss why the best products require both vision and strategy and their codependent nature. Product strategy.

AIOps Strategy and Management

eG Innovations

Establishing an AIOps Strategy in 3 Practical Steps. This blog covers how to establish your AIOps strategy in just three steps. Any AIOps strategy depends upon the quality and quantity of the data available to learn from. Cloud Monitoring application performance management clou

The Basics of Penetration Pricing Strategy

ProductPlan

What Is a Penetration Pricing Strategy? Penetration pricing strategy involves having a solid understanding of what the market will tolerate. There are five key pricing strategies: price skimming, premium pricing, economy pricing, bundle pricing, and penetration pricing.

Why Product People Should Care About Business Strategy

Roman Pichler

Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. It’s distinct from the product strategy : The business strategy states how the company will be successful, whereas the product strategy describes how a product will achieve success, as the following picture illustrates. Elements of an Effective Business Strategy.

Ask the "Right" Questions: Your Analytics-Guided Product Strategy

Speaker: Yoav Yechiam, Founder and Head Instructor, productMBA

Analytics are highly important for product managers - and yet, analytic implementations often fail to actually help us. It's not the technology, and it's not the tactics. In most cases, it's our approach that's misguiding us! Analytics are there to answer important product questions, not just to collect data. How can we be mindful of our analytics so they enable us, rather than confine us? Join Yoav Yechiam, Founder and head instructor at productMBA, as he explains best practices for a data-guided strategy that helps product managers get to the "why" of their biggest product goals.

Building an effective product strategy – four key takeaways

Mind the Product

In this Prioritised event exclusively for members, Managing Director of Mind the Product, Emily Tate, moderated a panel discussion of product experts to discuss building strategy in product. [.] Product Strategy Prioritised Members' Content

Going global: How to implement a product localization strategy

Mind the Product

In this article, we will discuss what product localization is, why it's important, and how to implement this strategy in your business. [.] Read more » The post Going global: How to implement a product localization strategy appeared first on Mind the Product.

The Essential Questions That Lead to a Great Product Strategy

The Product Coalition

The CFO of our division just asked me, a new management trainee, why I thought the company was pursuing the strategy he laid out. Asking questions rather than waiting to be asked a question would have been a better strategy. This is especially true for product strategy.

The eight core elements of a winning product strategy

The Product Coalition

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael To build a successful product strategy, you must be willing to make tough choices that have a lasting impact and represent big moves.

How Product Managers Can Learn to Love Reporting

Speaker: Eric Feinstein, Professional Services Manager, Looker

For a long time, Product Managers have found it challenging to design interfaces inside their products that users could use for reporting. Eric Feinstein, Professional Services Manager at Looker, has done workshops with product managers who are looking to add effective reporting.

Good Strategy, Bad Strategy

Product Bookshelf

Good Strategy Bad Strategy: The Difference and Why It Matters by Richard Rumelt. The big idea: Strategy is not goal-setting, vision creation, or agreeing on principles and aspirations. With a good strategy, you can overcome the critical issues your product faces.

How to Be a Truly Great Head of Product: Strategy

The Product Coalition

Strategy and enabling your team to solve problems makes the difference between a boss and an impactful leader. There’s no separate ‘product strategy’ from company strategy?—?strategy strategy needs to be cross-departmental. Poor strategy is everywhere?—?you

Slack: A Product Led Growth Strategy Case

The Product Coalition

They kept their model away from traditional sales-led growth through product innovation, customer experience and still managed to be best-in-class. The brief background, in the beginning, might have given an idea for solving the differentiation strategy cases.

Top Strategies to Advance Your Product Management Career Rapidly – Part 4

280 Group

Management is doing things right. Product Management is a unique role because Product Managers have all the responsibility for a product’s success yet no formal authority. Are you stepping up and being a Product Management leader in your job?

Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. It’s also your job to deliver value to the business. Ultimately, these two outcomes are aligned so the temptation is to focus primarily on business metrics. Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent. Join Sari Harrison, Product Management Instructor at Product School, as she explains how to use immeasurable success criteria along with your more standard KPIs to deliver products that don't just get used a lot, but deliver real value.

Long-Distance Strategy Management

Dear Strategy

Dear Strategy: “How do we best handle having the Engineering and Innovation groups working in different locations than the Manufacturing groups? How do we manage the long-term strategy for Manufacturing and Engineering in two different locations?)”. “ So, back to the question at hand, how exactly should an arrangement like this be managed? Dear Strategy: Episode 095. ###. The post Long-Distance Strategy Management appeared first on Dear Strategy.

Demystifying Product Strategy by Amy Zima

Mind the Product

In this November 2020 #mtpcon Digital session, Amy Zima, the Principal Product Manager at Spotify, aims to demystify the process involved in creating a strategy, offering a case study and sharing lessons learned. The word strategy can inspire fear or awe in product managers, says [.].

Grow your B2B Business with a Product-led Strategy [+Webinar]

280 Group

To learn the iterative customer-led methodology used by successful Product Management teams to develop Digital Products that matter–faster and more effectively. The post Grow your B2B Business with a Product-led Strategy [+Webinar] appeared first on 280 Group. Product Management

Purpose vs. Product: Differentiate Your Strategy from Tactics (Portfolio & Roadmaps)

Johanna Rothman

I keep seeing managers confuse the strategic and tactical. Worse, many of these managers also want business agility. Strategy Occurs At Several Levels. Product strategy, to define the value the products offer to the product's users/customers. Define Each Product Strategy.

Shaping the Future: Product Strategy in the Age of Uncertainty

Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting

In this webinar, we'll explore product strategy obstacles and present practices to overcome them while driving clarity and alignment across your executive team.