Roman Pichler
SEPTEMBER 13, 2022
An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy?
Roman Pichler
NOVEMBER 3, 2020
Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it.
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Lead on Purpose
NOVEMBER 30, 2020
There are many moving parts to product success, including understanding your market and the problems customers in the market face, … Continue reading → Leadership Product Management Team Building Trust collaboration discipline execution markets roadmap strategy success value
The Product Coalition
MARCH 8, 2023
This book can help you understand key concepts dealing with strategy, its foundation, and key environmental factors at play that influence its shaping. I read “Good Strategy, Bad Strategy” book three times.
Speaker: Yoav Yechiam, Founder and Head Instructor, productMBA
Analytics are highly important for product managers - and yet, analytic implementations often fail to actually help us. It's not the technology, and it's not the tactics. In most cases, it's our approach that's misguiding us! Analytics are there to answer important product questions, not just to collect data. How can we be mindful of our analytics so they enable us, rather than confine us? Join Yoav Yechiam, Founder and head instructor at productMBA, as he explains best practices for a data-guided strategy that helps product managers get to the "why" of their biggest product goals.
ProductPlan
MAY 25, 2021
Product Strategy is Important. One of the most important roles of a product manager (PM) is setting the product strategy. The strategy, by way of a roadmap, is the document that drives team alignment. That is when the strategy is truly alive when you can see it in action.
Roman Pichler
MARCH 4, 2019
The map below shows the strategy tools I find helpful to make effective product strategy decisions. As the Strategy Map above shows, you should be aware of the overall business and product portfolio strategy in order to make the right strategic product decisions, as these provide the necessary context. The Strategy Map can help you check if you have any strategy blind spots. The post A Strategy Map appeared first on Roman Pichler.
The Product Coalition
JANUARY 8, 2023
A solid product strategy takes time to build. Here is the method I use for creating a product strategy that makes sense. In the process of building your product strategy, you would need to face many non-trivial questions as well as hard decisions you would need to make.
Product Management University
JANUARY 19, 2023
An expanding portfolio requires stronger collaboration among product managers to ensure customers get what they need: solutions that deliver quantifiable value at a level higher than just the users. Is it time to rethink your approach to product management strategy?
ProductPlan
DECEMBER 1, 2021
Even among experienced product professionals, a common misconception in business holds that product strategy and business strategy mean the same thing. Product professionals need to understand the distinction between business strategy vs. product strategy.
Speaker: Eric Feinstein, Professional Services Manager, Looker
For a long time, Product Managers have found it challenging to design interfaces inside their products that users could use for reporting. Eric Feinstein, Professional Services Manager at Looker, has done workshops with product managers who are looking to add effective reporting.
Apptentive
OCTOBER 27, 2022
To help you navigate the landscape of mobile app marketing, here is our starting lineup of seven key app marketing strategies along with eight marketing channels to complement your strategy. Seven proven app marketing strategies. Mobile Marketing Product Management
Apptentive
AUGUST 24, 2021
To help you navigate the landscape of mobile app marketing, here is our starting lineup of seven app marketing strategies that are proven to be effective. Engagement: This can only be defined within the context of the individual app and its mobile marketing strategy.
The Product Coalition
MARCH 7, 2023
By creating an effective strategy, you can make sure… Continue reading on Product Coalition » product-management product-development product-design product-managerThe fate of your company could depend on the success or failure of a product launch.
Mind the Product
DECEMBER 19, 2021
In this weeks’ Sunday Rewind, we look back to when product leader, Becky Yelland, provided some advice on transitioning into product strategy [.] Read more » The post SUNDAY REWIND: Moving from product management into product strategy appeared first on Mind the Product.
Advertiser: Vanilla Forums
This practical 26-page eBook provides product managers with the strategies needed to deal with the common pitfalls that come with opening up the inevitable floodgate of data that comes with asking your customers and internal stakeholders for their input.
Mind the Product
FEBRUARY 25, 2022
In this ProductTank Wellington talk, Andrew Tokeley, Product Leadership Coach, explains why strategy is a big part of trying to help product managers connect the dots and prove the value of what they’re working on and why many can struggle with lack of strategy. [.]
Product Management University
MARCH 24, 2021
The goal of your product strategy isn’t to p**s people off. It’s to demonstrate that you know how to monetize your vision and execute a strategy that grows revenue, wallet share and customer retention. Product Strategy In the Ideal World…. Don’t get me wrong.
The Product Coalition
JANUARY 24, 2023
“Price is what you pay, value is what you get” — Warren Buffett Continue reading on Product Coalition » product-management monetization pricing-strategy product-development product-design
Gocious Blog
JANUARY 31, 2023
The only way to manage all these moving pieces is to have a roadmap and a strategy to manage it. Manufacturing Product Management PRMYour product roadmap is an essential part of the manufacturing process.
Speaker: Sari Harrison, Product Management Instructor, Product School
As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. It’s also your job to deliver value to the business. Ultimately, these two outcomes are aligned so the temptation is to focus primarily on business metrics. Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent. Join Sari Harrison, Product Management Instructor at Product School, as she explains how to use immeasurable success criteria along with your more standard KPIs to deliver products that don't just get used a lot, but deliver real value.
Product Management University
JULY 19, 2022
How It Drives a Chain Reaction of Success Across Product Management, Product Marketing, Sales & Customer Success. Product Management Customer Success Positioning & Sales Enablement Product Marketing
Roman Pichler
OCTOBER 2, 2018
Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. As helpful as it is to create a product strategy, it is not enough.
Mind the Product
FEBRUARY 5, 2023
This week’s Sunday Rewind is the first of a two-part post from product designer Lassi Liikkanen on product strategy. The post aims to get you productive and to understand why starting with a strategy is difficult. Product Strategy Product Management Skills Sunday Rewind
Mind the Product
MARCH 24, 2022
The most successful product managers in this fragmented, SaaSified world will be the ones who understand how to define cross-product user experiences. Here are some ways you can effectively incorporate this into your product strategy. [.] Business Strategy Guest Post Product Strategy
Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting
In this webinar, we'll explore product strategy obstacles and present practices to overcome them while driving clarity and alignment across your executive team.
Apptentive
JULY 22, 2021
Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Combine these product adoption strategies with a mobile feedback solution like Apptentive, and you’ll see increased customer lifetime value in no time.
Roman Pichler
APRIL 3, 2018
Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. It’s distinct from the product strategy : The business strategy states how the company will be successful, whereas the product strategy describes how a product will achieve success, as the following picture illustrates. Elements of an Effective Business Strategy.
280 Group
JANUARY 22, 2020
“Management is doing things right. Product Management is a unique role because Product Managers have all the responsibility for a product’s success yet no formal authority. Are you stepping up and being a Product Management leader in your job?
The Product Coalition
JULY 25, 2022
How I came to realize product strategy doesn’t exist in isolation “Two roads diverged in a wood and I?—?I So what exactly is product strategy? Why is it important if I have a solid product management team?” How I defined product strategy would define my professional career.
Speaker: Sam McAfee, Product Development Consultant, Startup Patterns
You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.
280 Group
FEBRUARY 4, 2020
In honor of International Women’s Day, 280 Group is hosting a panel discussion on how trailblazing women paved their way into Product Management. How did you get into product management? I learned it was the perfect mix of customer interactions, strategy, and engineering.
The Product Coalition
DECEMBER 22, 2021
Strategy before everything. product-management productBefore structure, before process, and before product. Continue reading on Product Coalition ».
eG Innovations
JUNE 11, 2021
Establishing an AIOps Strategy in 3 Practical Steps. This blog covers how to establish your AIOps strategy in just three steps. Any AIOps strategy depends upon the quality and quantity of the data available to learn from. Cloud Monitoring application performance management clou
Mind the Product
FEBRUARY 12, 2023
This week’s Sunday Rewind takes us back to a 2022 post from Finnish product designer Lassi Liikkanen that runs through five steps to getting engaged with product strategy. The first step is to digest the business strategy, says Lassi.
Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando
It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.
Melissa Perri
JULY 14, 2016
“What is your Product Strategy? YOU NEED A STRATEGY.” This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan. This is the way we were taught to think about Product Strategy. Most companies fall into the trap of thinking about Product Strategy as a plan to build certain features and capabilities. To create a backend system that will allow the sales team to manage their leads.” “To Product Strategy Animation.
Mind the Product
AUGUST 23, 2021
More importantly, how do you manage them for successful outcomes? Read more » The post Strategies for managing cross-functional teams appeared first on Mind the Product. How do you foster a culture of ownership, accountability, trust, and openness in cross-functional teams?
ProductPlan
NOVEMBER 23, 2021
What Is a Penetration Pricing Strategy? Penetration pricing strategy involves having a solid understanding of what the market will tolerate. There are five key pricing strategies: price skimming, premium pricing, economy pricing, bundle pricing, and penetration pricing.
Product Management University
MARCH 15, 2023
Don’t sweat it, product manager purists. Building a product management organization in this manner gets you into your dream job, the strategic product management role you’ve always wanted, and your new title reflects your actual responsibilities. Product Management
Speaker: Shardul Mehta, VP of Product Management, Amwell
As a product manager, it is our job to drive sustainable business growth. And one of the chief ways we do that is by crafting a coherent product roadmap. Thanks to these roadmaps, everyone knows what we’re working on now vs. later, where we’re headed, and how we’re getting there. Fail at making this map, and you sacrifice not only your own credibility, but the credibility of the entire company. The bad news? Product managers rarely have the time to adequately prepare. The good news? While we should absolutely do the research and analysis needed to craft a proper roadmap, we actually don’t need to wait until it’s completed. We can actually do both in parallel. And what’s more is that once you can do that, product roadmapping becomes easy. Join Shardul Mehta, VP of Product Management, American Well, and learn how to master the intricacies of any product roadmap.
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