The Product Strategy Cycle

Roman Pichler

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it.

White Paper: Product Portfolio Strategy

Product Management University

How It Drives a Chain Reaction of Success Across Product Management, Product Marketing, Sales & Customer Success. Product Management Customer Success Positioning & Sales Enablement Product Marketing

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Take Action: How to Align Product Strategy with Product Management

The Product Coalition

How I came to realize product strategy doesn’t exist in isolation “Two roads diverged in a wood and I?—?I So what exactly is product strategy? Why is it important if I have a solid product management team?” How I defined product strategy would define my professional career.

A Strategy Map

Roman Pichler

The map below shows the strategy tools I find helpful to make effective product strategy decisions. As the Strategy Map above shows, you should be aware of the overall business and product portfolio strategy in order to make the right strategic product decisions, as these provide the necessary context. The Strategy Map can help you check if you have any strategy blind spots. The post A Strategy Map appeared first on Roman Pichler.

It's Alive! Bringing Your Product Roadmap Back From the Dead

Speaker: Lisa Mo Wagner, Product Management Coach, Writer, Speaker and WomenTech Ambassador

In this webinar, Lisa Wagner, Product Management Coach, will teach you how to create an effective outcome and data-driven roadmap that allows you to implement customer feedback in a timely manner.

(Product) Strategy by Andrew Tokeley

Mind the Product

In this ProductTank Wellington talk, Andrew Tokeley, Product Leadership Coach, explains why strategy is a big part of trying to help product managers connect the dots and prove the value of what they’re working on and why many can struggle with lack of strategy. [.]

SUNDAY REWIND: Moving from product management into product strategy

Mind the Product

In this weeks’ Sunday Rewind, we look back to when product leader, Becky Yelland, provided some advice on transitioning into product strategy [.] Read more » The post SUNDAY REWIND: Moving from product management into product strategy appeared first on Mind the Product.

7 Key App Marketing Strategies

Apptentive

To help you navigate the landscape of mobile app marketing, here is our starting lineup of seven app marketing strategies that are proven to be effective. Engagement: This can only be defined within the context of the individual app and its mobile marketing strategy.

Incorporating integration into your product strategy

Mind the Product

The most successful product managers in this fragmented, SaaSified world will be the ones who understand how to define cross-product user experiences. Here are some ways you can effectively incorporate this into your product strategy. [.] Business Strategy Guest Post Product Strategy

The Essential Questions That Lead to a Great Product Strategy

The Product Coalition

The CFO of our division just asked me, a new management trainee, why I thought the company was pursuing the strategy he laid out. Asking questions rather than waiting to be asked a question would have been a better strategy. This is especially true for product strategy.

Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

Trailblazing Women in Product Management: Monika Murugesan, Vice President of Product Management and Strategy at Schneider Electric

280 Group

For our next installment of the Women in Product Management Series I interviewed Monika Murugesan, Vice President of Product Management and Strategy at Schneider Electric. To read the entire series on Women in Product Management make sure to sign up for our newsletter.

If Your Product Strategy Doesn’t P**s Somebody Off, It’s Not Very Good!

Product Management University

The goal of your product strategy isn’t to p**s people off. It’s to demonstrate that you know how to monetize your vision and execute a strategy that grows revenue, wallet share and customer retention. Product Strategy In the Ideal World…. Don’t get me wrong.

How to Improve Product Adoption: Proven Strategies for Product Managers

Apptentive

Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Combine these product adoption strategies with a mobile feedback solution like Apptentive, and you’ll see increased customer lifetime value in no time.

Product Management Can’t Overcome A Lack of Strategy

The Product Coalition

Strategy before everything. product-management productBefore structure, before process, and before product. Continue reading on Product Coalition ».

Ask the "Right" Questions: Your Analytics-Guided Product Strategy

Speaker: Yoav Yechiam, Founder and Head Instructor, productMBA

Analytics are highly important for product managers - and yet, analytic implementations often fail to actually help us. It's not the technology, and it's not the tactics. In most cases, it's our approach that's misguiding us! Analytics are there to answer important product questions, not just to collect data. How can we be mindful of our analytics so they enable us, rather than confine us? Join Yoav Yechiam, Founder and head instructor at productMBA, as he explains best practices for a data-guided strategy that helps product managers get to the "why" of their biggest product goals.

Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. As helpful as it is to create a product strategy, it is not enough.

Strategies for managing cross-functional teams

Mind the Product

More importantly, how do you manage them for successful outcomes? Read more » The post Strategies for managing cross-functional teams appeared first on Mind the Product. How do you foster a culture of ownership, accountability, trust, and openness in cross-functional teams?

Business Strategy vs. Product Strategy: What’s the Difference?

ProductPlan

Even among experienced product professionals, a common misconception in business holds that product strategy and business strategy mean the same thing. Product professionals need to understand the distinction between business strategy vs. product strategy.

AIOps Strategy and Management

eG Innovations

Establishing an AIOps Strategy in 3 Practical Steps. This blog covers how to establish your AIOps strategy in just three steps. Any AIOps strategy depends upon the quality and quantity of the data available to learn from. Cloud Monitoring application performance management clou

How Product Managers Can Learn to Love Reporting

Speaker: Eric Feinstein, Professional Services Manager, Looker

For a long time, Product Managers have found it challenging to design interfaces inside their products that users could use for reporting. Eric Feinstein, Professional Services Manager at Looker, has done workshops with product managers who are looking to add effective reporting.

Going global: How to implement a product localization strategy

Mind the Product

In this article, we will discuss what product localization is, why it's important, and how to implement this strategy in your business. [.] Read more » The post Going global: How to implement a product localization strategy appeared first on Mind the Product.

Why Product People Should Care About Business Strategy

Roman Pichler

Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. It’s distinct from the product strategy : The business strategy states how the company will be successful, whereas the product strategy describes how a product will achieve success, as the following picture illustrates. Elements of an Effective Business Strategy.

Slack: A Product Led Growth Strategy Case

The Product Coalition

They kept their model away from traditional sales-led growth through product innovation, customer experience and still managed to be best-in-class. The brief background, in the beginning, might have given an idea for solving the differentiation strategy cases.

High-Value Customers: How to Build a Great Product Strategy

The Product Coalition

With Add ons, customers can add multiple products in the checkout flow, so it would be easy to manage and personalize their bundles in one place. There are four main leavers to building an excellent strategy for high-value customers: 1.

Managing Product Feedback at Scale

This practical 26-page eBook provides product managers with the strategies needed to deal with the common pitfalls that come with opening up the inevitable floodgate of data that comes with asking your customers and internal stakeholders for their input.

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan. This is the way we were taught to think about Product Strategy. Most companies fall into the trap of thinking about Product Strategy as a plan to build certain features and capabilities. To create a backend system that will allow the sales team to manage their leads.” “To Product Strategy Animation.

Good Strategy, Bad Strategy

Product Bookshelf

Good Strategy Bad Strategy: The Difference and Why It Matters by Richard Rumelt. The big idea: Strategy is not goal-setting, vision creation, or agreeing on principles and aspirations. With a good strategy, you can overcome the critical issues your product faces.

Product Vision vs. Product Strategy

ProductPlan

For an organization to follow through and turn that idea into a viable product, the team needs both a product vision and a product strategy. This article will discuss why the best products require both vision and strategy and their codependent nature. Product strategy.

395: Creating business and product strategy – with Sean Kim

Product Innovation Educators

How product managers can empower teams to create a winning product strategy. We hear a lot about strategy and that product managers need to create a product strategy. In practice, what does that mean and how does a product strategy help you be more successful?

Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. It’s also your job to deliver value to the business. Ultimately, these two outcomes are aligned so the temptation is to focus primarily on business metrics. Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent. Join Sari Harrison, Product Management Instructor at Product School, as she explains how to use immeasurable success criteria along with your more standard KPIs to deliver products that don't just get used a lot, but deliver real value.

Grow your B2B Business with a Product-led Strategy [+Webinar]

280 Group

To learn the iterative customer-led methodology used by successful Product Management teams to develop Digital Products that matter–faster and more effectively. The post Grow your B2B Business with a Product-led Strategy [+Webinar] appeared first on 280 Group. Product Management

The 6-Step Checklist to Improve Your Mobile Feedback Strategy

Apptentive

On the flip side of this, product managers often feel overwhelmed by the idea of sifting through and making sense of the sheer amount of mobile feedback. Six-step checklist to improve your mobile feedback strategy.

Customer-Led Growth: What Is It and How To Implement a Customer-Led Strategy in SaaS?

Userpilot

Why should you adopt a customer-led growth strategy in your SaaS? Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? Five steps to implementing the customer-led strategy in SaaS companies.

Data-Driven Strategy is Product Management

Feedback Loop

Directors User Research Influencing Stakeholders B2C B2B Aspiring PMs Career Leadership Enterprise Startup Executives Managers DesignSatnam Singh is the Chief Product Officer, tax and trade for Thomson Reuters.

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.

A Product-Led Growth Strategy is Product Management

Feedback Loop

Directors User Research Influencing Stakeholders Innovation B2C B2B Aspiring PMs Career Leadership Enterprise Startup Executives Managers DesignTiama Hanson-Drury is the chief product officer at Minna Technologies.

Demystifying Product Strategy by Amy Zima

Mind the Product

In this November 2020 #mtpcon Digital session, Amy Zima, the Principal Product Manager at Spotify, aims to demystify the process involved in creating a strategy, offering a case study and sharing lessons learned. The word strategy can inspire fear or awe in product managers, says [.].

Modus Product Management and Strategy Practice

Modus Create

Product management teams are overwhelmed. The root cause: there is no universal definition of what product management is, and as generalists, product managers end up doing everything. We believe that product strategy is at the heart of every successful digital product.

Dear Strategy 129: How To Align Your Product Strategy to Your Corporate Messaging

Dear Strategy

On this episode of Dear Strategy, we talk about how you can align your product strategy to your corporate strategy, and why it’s so important to alert your company’s leaders when that alignment doesn’t quite exist.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.