Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. The product roadmap shows how the product strategy is put into action by stating dates, measurable goals, and selected features.

Why Product People Should Care About Business Strategy

Roman Pichler

Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. Elements of an Effective Business Strategy. Which management systems are required?

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” Product ManagementWhen I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. He was on edge.

Dear Strategy: 061 Strategy Examples

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “Can you give me an example of a really great or a really bad strategy?”.

Nine companies share 30+ best practices for creating embedded analytics products

and packaging strategy, and your product support resources for pre-launch, launch, and. through their strategy and seen real market uptake from what they designed. as part of its core offering: revenue cycle management. Management, TransUnion Health, explained that to get a.

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan. This is the way we were taught to think about Product Strategy. This isn’t a strategy, this is a plan.

Dear Strategy: 073 Strategy Career Questions (Part 3 of 3)

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “How do I evaluate a Product Manager to Product Marketing Manager career transition?”.

What every product manager needs to know about content strategy

Craft.io

Content strategy is a rapidly growing field dedicated to planning, creating and managing content in all its forms. There’s often the perception that a copywriter will be merely polishing already-adequate copy written by designers, product managers, or engineers.

Shifting Markets, Shifting Strategy: Three Considerations

Proficientz – Product Management University

Shifting markets usually constitute a shift in product strategy for most organizations. In either case, there are three key aspects of product strategy that matter most. Portfolio & Product Strategy. Contact us to facilitate your next strategy meeting.

Dear Strategy: 061 Strategy Examples

Dear Strategy

Dear Strategy: “Can you give me an example of a really great or a really bad strategy?”. . I mean, if I can’t answer a question as simple as this, what business did I have writing a book on strategy in the first place? Keep in mind that I typically help product managers, marketing managers, and sales managers develop strategies for the individual portfolios, markets, and channels that they manage. Dear Strategy: Episode 061. ###.

Top 10 industries for monetizing data: Is yours one of them?

of fleet Trucking, logistics, and fleet management services can. Mining companies—shift managers, operators Why ? and quality officers, and management/executives ? from devices Manufacturers Retailers Fleet management ser- vices, utilization of trucks, speed, gas, and mileage.

Dear Strategy: 067 Product Manager Strategies

Dear Strategy

Dear Strategy: “What are the strategies, tactics, and operations for product managers?”. . Whenever someone refers to “strategies, tactics, and operations” or “strategies, tactics, and execution,” I assume they are talking about some type of an overall strategy that essentially consists of those three basic parts. The question is, where should a product manager sit on this scale? The purpose of a strategy is to provide context for your actions.

Dear Strategy: 073 Strategy Career Questions (Part 3 of 3)

Dear Strategy

Dear Strategy: “How do I evaluate a Product Manager to Product Marketing Manager career transition?”. . In some circles, the roles of product manager and product marketing manager are one and the same; effectively meaning that, for companies that take this approach, one of these titles simply would not exist. and product marketing managers handling more of the later-stage lifecycle activities (launch, marketing, and overall marketing mix management).

How to Create a Product Strategy Without a Clear Company Strategy

Mind the Product

Having “no company strategy” is one of the biggest issues facing product managers, according to a recent survey of over 600 product people. All that was left was to share it with senior management and get the go-ahead….

Why We Fail: What I Learned From 5 Years with Friends, Netflix’s Social Strategy

Mind the Product

I write a lot about product strategy, and use Netflix as an example so that others can learn from the company’s success and failure. Because of Facebook’s meteoric rise, the persistent question from Silicon Valley venture capitalists became “What’s your social strategy?”

How Product Managers Can Learn to Love Reporting

Speaker: Eric Feinstein, Professional Services Manager, Looker

For a long time, Product Managers have found it challenging to design interfaces inside their products that users could use for reporting. Eric Feinstein, Professional Services Manager at Looker, has done workshops with product managers who are looking to add effective reporting.

Dear Strategy: 071 Strategy Career Questions (Part 1 of 3)

Dear Strategy

The post Dear Strategy: 071 Strategy Career Questions (Part 1 of 3) appeared first on Dear Strategy.

Dear Strategy: 064 Customer vs. Business Needs

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “How do you prioritize the needs of the customer versus business needs to develop a business strategy?”.

Dear Strategy: 072 Strategy Career Questions (Part 2 of 3)

Dear Strategy

Dear Strategy: “How do I evaluate a job opportunity that moves me from SaaS products to on-premises products but is one of the CEO’s initiatives?”. . Dear Strategy: Episode 072. ###. Are you interested in strategy workshops for your product, marketing, or business managers? The post Dear Strategy: 072 Strategy Career Questions (Part 2 of 3) appeared first on Dear Strategy.

Dear Strategy: 062 Taking Strategic Risks

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “How do you convince management teams to take a risk instead of staying with a strategy they are comfortable with?”.

How Product Managers Can Learn to Love Reporting

Speaker: Eric Feinstein, Professional Services Manager, Looker

For a long time, Product Managers have found it challenging to design interfaces inside their products that users could use for reporting. Eric Feinstein, Professional Services Manager at Looker, has done workshops with product managers who are looking to add effective reporting. He will use the example of a product manager of a learning management software system and how she would go through the process of defining reporting for users of the product.

Dear Strategy: 063 Sorting Out Feature Requirements

Dear Strategy

The post Dear Strategy: 063 Sorting Out Feature Requirements appeared first on Dear Strategy. Podcast business management marketing planning product sales strategic strategy

Tying Strategy to Your Product Roadmap

Pragmatic Marketing

A roadmap is a plan for your strategy that maps out the direction of your product. Ideally, it’s a high-level visual summary that helps product managers get everyone on the same page. And it has to tie back to the strategy of the company. Describe your vision and strategy.

3 Strategies to Pitch Product Management Ideas

280 Group

For this video, 280 Group CEO and Founder, Brian Lawley, talks with Bill Haines, who is not only a Product Management Consultant and Trainer, but an expert in positioning, messaging, and influencing people. Product Management Influence Prioritization Product Manager YouTube Video

Vision vs. Strategy

svpg

I’ve already written about outcome-based objectives , and in this article I want to talk more about product vision, and especially how important the role of product strategy is in delivering on the product vision. Product Strategy. The product strategy is our sequence of products we plan to deliver on the path to realizing the vision. Normally I encourage teams to construct a product strategy around a series of product-market fits. Overview.

Selling Data and Decisions to your Team

Speaker: Cait Porte, SVP Product and Customer Experience, Zmags

Gathering support for a product feature or enhancement is a critical skill for Product Managers. Join Product Management expert Cait Porte as she covers how to sell your ideas internally by leveraging data to drive decision making. Strategies for getting to commitment, not consensus.

Dear Strategy: 068 Involving Your Employees In Your Strategy

Dear Strategy

Dear Strategy: “To what degree should an organization involve the entire workforce and employees in the development and execution of its strategy?”. So, if you are working in a small company (meaning 2-20 people or so), my answer to this question of who you should get involved in your strategy is “just about everybody.” ” Of course, that doesn’t mean that everyone needs to come to a consensus when developing your strategy.

Dear Strategy: 071 Strategy Career Questions (Part 1 of 3)

Dear Strategy

Dear Strategy: “How do I evaluate job opportunities between large but worse performing products vs. small but not yet proven products?”. . Because, hey, strategy isn’t only about business, it’s also about life! Many of you who follow some of my other endeavors may know that, when I’m not writing or teaching about strategy, I’m composing music and soundtracks. Dear Strategy: Episode 071. ###.

What you should consider when developing a product strategy

Craft.io

This blog has already addressed the different stages of Product Development Strategy. This time, we’re turning our attention to the various elements needed to formulate the right product strategy for your enterprise. Why you need a product strategy.

Why do you Need to Rethink Your Analytics Strategy?

Mind the Product

No serious developer, product manager, or CEO of company operating in the digital market, will consider not using them. Product managers and analysts have become accustomed to working through analytics in stages. In fact, I would take it a step further and call it data-guided strategy. The post Why do you Need to Rethink Your Analytics Strategy? Web and app analytics are fundamental to business these days.

Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. Don’t miss this surprising webinar from Nils Davis, author of The Secret Product Manager Handbook!

Dear Strategy #1: Gathering Customer Feedback

Sequent Learning

The post Dear Strategy #1: Gathering Customer Feedback appeared first on Sequent Learning Networks. BLOG DEAR STRATEGY PRODUCT MANAGEMENT

Dear Strategy: 053 Broad Corporate Strategies

Dear Strategy

Dear Strategy: “Where is the best place to start when your organization has an extremely broad corporate strategy?”. Having worked through a lot of different product-level strategies with a lot of different product managers, I often hear complaints about corporate strategies being too broad or not specific enough. And my response is always the same: “Why in the world would you want your company to tell you as a product manager exactly what you need to do?”.

4 Untold strategies for your first stint as a Product Manager

The Product Coalition

You’ve been trying for a while to shift your career into Product Management but seeing yourself going nowhere? Here am going to stuff you with some strategies which might help in crafting your mindset or change the way you think about a PM role before stepping into the mud.

Dear Strategy: 051 Introducing… Strategy Generation Company!

Dear Strategy

Dear Strategy: “What is Strategy Generation Company?”. And that business is called, none other than, Strategy Generation Company ! . That company focuses in the product management training space, and I consider myself very fortunate to have been able to lend my expertise and passion to this fine organization (who, by the way, were also generous enough to sponsor the first 50 episodes of this podcast). Dear Strategy: Episode 051. ###.

Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

Data analytics has transformed the way many product managers approach product enhancements, creating strong demand for product managers with skills and expertise in defining and analyzing product metrics to make more valuable product decisions.

Dear Strategy: 043 Service-Based Strategies

Dear Strategy

On this week’s episode, host Bob Caporale, President of the product management and product strategy training company Sequent Learning Networks , answers the following question: Dear Strategy: “How do you balance multiple profit centers with market share and service-based dollars?”. The post Dear Strategy: 043 Service-Based Strategies appeared first on Dear Strategy Podcast.

Growing up Lean: Lean Strategies for Maturing Products

Mind the Product

It’s much more difficult to manage a product in its maturity or decline stages, so I wanted to tackle the challenges of a product that’s past its initial growth stage, and share some tips on: – How to avoid becoming a feature factory, while taming your beast of a backlog.

Strategy over speed: How video games prepared me for life as a product manager

Inside Intercom

Instead of Half-Life or GoldenEye, I was drawn to simulation games such as SimCity , The Sims and Theme Hospital – titles that rewarded strategy over speed, patience over practice. It is only recently that I realized how much these games resemble my role as a Product Manager.

How to build, manage and scale a sales team – 12 strategies from the experts

Inside Intercom

This is not to say that bottom-up adoption is bad strategy; quite the opposite. If you can raise a ton of capital, it’s one strategy for winning and crushing the competition. Tomasz Tunguz, Managing Director, Redpoint Ventures.

How King Crushes New Product Development using Data-Driven Insights

Speaker: Ian Thompson, Head of Business Intelligence at King, and Zara Wells, Strategic Customer Success Manager at Looker

Product Managers looking to leverage data to make informed product design decisions can learn a lot from renowned gaming company King, maker of Candy Crush and many other games - even if their product has seemingly no overlap with games.