Product Innovation Educators
MARCH 3, 2025
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
Product Innovation Educators
DECEMBER 16, 2024
The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. This led him to research and identify 19 core activities specific to product management, with clear separation from product marketing, sales, and go-to-market functions.
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Product Innovation Educators
DECEMBER 2, 2024
Using a custom ChatGPT model combined with collaborative team workshops, product teams can rapidly move from initial customer insights to validated prototypes while incorporating strategic foresight and market analysis. By the time we launch, the market may have moved on from the problem we originally set out to solve.
Product Innovation Educators
NOVEMBER 4, 2024
Market Research Jack emphasizes that market research remains the most important skill for product managers. Modern approaches include: Advanced Research Technologies Eye tracking for user experience studies AI-powered customer insight analysis Predictive analytics for market trends Sensory analysis techniques 6.
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Bring the voice of the customer into your decisions with product market research. This guide will help you find out how to clearly define your learning objective, create questions to support the objective, build screener questions to get the right audience, and more!
Product Innovation Educators
JANUARY 13, 2025
What patterns emerge about which systems (manufacturing, sales, marketing, etc.) What types of stimulus (patents, academic articles, market research) would be most relevant for your current product challenges? This approach helped Doug build and sell an entire company based on insights from academic publications.
Product Innovation Educators
FEBRUARY 24, 2025
How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. This led her to explore whether others faced similar challenges.
Speaker: Phil Irvine, VP & Director of Audience Intelligence
One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. August 26th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT
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In this eBook, you will learn how to continuously bring the voice of consumers into product and marketing decisions. Find out how to conduct research surveys that will allow you to confirm product-market fit, and build and launch better products. Get your copy today!
Speaker: John Little, Head of Product Marketing, Centercode
When it comes to delivering a solid product/market fit, customer validation is key. To get there, you need to commit to a vital blend of market research, strategy, and user testing. Join John Little, Head of Product Marketing at Centercode, as he explains a two-part approach to customer validation.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. Market Research and Analysis 🌐 Focus on thorough product and customer segmentation to tailor pricing strategies that meet the specific needs of each segment.
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