Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users. What is a Product Marketer? How to decide.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

People-First Product Leadership

SEPTEMBER 17, 2023

You’ll want to refer back to them in the future. Goals: Understand the company Strategy, including Mission, Vision, context for identifying opportunities, and Goals (include links to relevant assets) Dive into the product development lifecycle and ask yourself: How do the stages differ from what you’ve seen at other companies?

Research Software 52

Research Software Data Visualization Analytic Tools Feedback Software 52

Userpilot

NOVEMBER 21, 2022

Before the release, the product launch manager is involved in market and customer research. The insights from the market research feed into the go-to-market strategy. While developing the GTM strategy , they work with the marketing team to select the best ways of promoting the products.

Product launches 98

Product launches Product Research User Testing Research Software 98

Ronke PM

APRIL 5, 2023

In bringing a product experience with actual customer value to the market, we must have individuals from all walks of life to foster creativity, breakthrough advancements, and imagination to meet our customers where they are. Our customers represent an ever-changing demographic with evolving needs. What does design-driven leadership mean?

Leadership 52

Leadership User Testing Product Management Product Manager 52

Mind the Product

NOVEMBER 13, 2017

Jordan refers to those that do excel at both as “product unicorns” because of how rare they are. Most “unicorns”, when they realize that they excel at both vision and tactics, either decide to start their own business, or very quickly get promoted out of the dualist role they’re currently occuplying. Recognise the Different Functions.

Research Software 125

Research Software Product Management Product Manager Management 125

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”.

Outbound 80

Outbound Product Management Product Manager Inbound 80

Userpilot

MARCH 18, 2022

It is how businesses let their target audience know who they are and what they can do and it refers to the words on your site, landing pages, as well as other marketing messages. Having a product messaging framework is important because it sets the precedence for how the market and your potential customers will see your brand.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Product Solving

JUNE 10, 2020

Build content that casts a vision and enables the team to stay on track. Good product managers take written positions on important issues (competitive silver bullets, tough architectural choices, tough product decisions, markets to attack or yield). This includes things like: What would happen if we failed in our vision?

Weak Development Team 52

Weak Development Team White Paper Reporting Tools Vision 52

The Product Guy

OCTOBER 9, 2018

We are rapidly approaching a company size where not all strategy can originate with the founder; we need to diversify markets, enter new markets, and have at least points-of-view on emerging markets and how we will address them. This framework covers five major questions: What do we aspire to be? Where do we play?

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

The Product Coalition

SEPTEMBER 4, 2023

And yet, useful improvements do not always add up to the desired results , especially when growth is a problem and the market is saturated with similar solutions. In this article, I talk about spotlight vision, when and how to switch focus, and provide six research ideas to consider when ready to broaden the view.

User Testing 125

User Testing Customer Feedback Vision Customer Experience 125

Mind the Product

FEBRUARY 7, 2017

Be they user researchers, data analysts, market researchers, or customer service agents, every team is fighting to legitimise their job role (and livelihood). The best way to manage the cacophony is to acknowledge the benefits of each team’s research in a weighted and measured manner. Retracing Steps. Pre-Launch.

Customer Feedback 84

Customer Feedback User Testing Data Visualization Customer Experience 84

The Product Coalition

JANUARY 24, 2018

Expectations of the market are getting higher and your product needs to meet them. Have a clear vision where to go and what your product does Even if you are not into product development you might have heard this sentence: “If you don´t know where you are going, you are always going in the wrong direction”. Further reference: [link] 5.

Framework 60

Framework User Testing Customer Feedback Customer Experience 60

freshtrax

JULY 16, 2019

Top 10 Japanese Startups by Market Capitalization. The Tokyo Stock Exchange (TSE) is the world’s third largest and Asia’s largest exchange by market capitalization. We will focus on the Market of the High-growth and Emerging Stocks (Mothers) market which is usually where the shares of startup companies are listed and traded.

Research Software 91

Research Software Reporting Tools Startups Data Visualization 91

Usersnap

FEBRUARY 23, 2022

SaaS product management is the integral process and execution of bringing a company’s digital product line to market (e.g. “Go-To-Market”), Go-To-Market”), from start to finish. The product life cycle requires research, strategy, internal company alignment, product development, and consistent product refinement.

Feedback Software 59

Feedback Software Research Software User Testing Systems Review 59

UX Studio: Product Management

DECEMBER 7, 2022

In these industries, they easily navigate through challenging client needs with their services, such as: UX research, UX audit, Usability tests, Validations, and Workshops. Industry publications often refer to the Usability research consultants as visionary and innovative. Among research needs, they cover: . UX/UI Audit

User Testing 52

User Testing Research Software Product Research UX 52

Usersnap

JULY 11, 2021

Building your product, reaching product/market fit, hiring team members, doing marketing and getting your first customers on board. Customer support means asking for feedback : If you build a new product, you probably want to conduct different market tests and ask potential customers about your product. Be prepared for that.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

The Product Coalition

FEBRUARY 7, 2019

Thousands of users use our product on a daily basis to learn the necessary skills and unleash their potential to be prepared for the job market that awaits them with its never-ending demands. At Knowledge Officer , we take it upon ourselves to help people achieve their career goals.

Product Research 60

Product Research Product Management Product Manager User Testing 60

Userpilot

AUGUST 26, 2021

SaaS product management refers to software-as-a-service and is cloud-based software that is accessible from any device with an internet connection and web browser. Both the customer success team and the product management team need to be aligned on the product vision. Market research. Product vision.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

The Product Coalition

MAY 15, 2019

As the name the “Brand Men” suggest the origins of Product Management was truely in marketing. Largely contained to that area, Product Managers were focused on product sales through pulling promotions, price and marketing levers, largely leaving the development of the actual product to others.

Product Management 92

Product Management Product Manager User Testing Product Research 92

Product Talk

APRIL 17, 2024

It sounds like you are responsible for product, design, and research. And product marketing as well. You have this grand vision. What’s the vision? How is that researcher working with your teams? I think teams often struggle to connect the dots between vision, strategy, and execution or opportunity space , right?

Product Research 212

Product Research User Testing Data Visualization Research Software 212

Userpilot

JANUARY 17, 2024

TL;DR Scaling SaaS refers to the capacity of a business to grow without compromising performance and quality. The most common challenges that hinder SaaS growth are lack of product-market fit , ineffective sales and marketing strategies , customer churn, and long product development cycles.

Feedback Software 103

Feedback Software Research Software Analytic Tools User Testing 103

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start. Online marketing strategies for social media, emails, press releases, etc.

Product launches 94

Product launches User Testing Feedback Software Research Software 94

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 93

B2B Research Software Feedback Software Customer Experience 93

Userpilot

DECEMBER 8, 2022

Entering immature markets and devising a relatable product vision are also serious challenges. To avoid product failure, don’t launch without achieving product-market fit first. Market research and customer discovery help validate ideas and make sure the market is ready for the product.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

Userpilot

DECEMBER 5, 2023

A product design team includes specialists in UX design, graphic design, industrial design, research, prototyping, and data analysis. Start the design process with user research to identify their needs and pain points. Next, research the market trends and competitors to identify their strengths and weaknesses.

User Testing 85

User Testing Data Visualization Product Research Feedback Software 85

Userpilot

AUGUST 22, 2023

TL;DR Feature fatigue refers to a situation when users are overwhelmed by too many product features. To identify the most valuable features, conduct market and customer research. Apart from being extremely frustrating, this will result in delays and lead to further departure from the product vision.

User Testing 90

User Testing Product Research Data Visualization Feedback Software 90

Userpilot

JANUARY 9, 2023

Product personas help product managers keep alignment between the product and its vision. Customer and market research that goes into building product personas also drives feature development. However, they both refer to the actual person using the product and their main goals. Discover solutions through user research.

Feedback Software 97

Feedback Software Research Software Analytic Tools User Testing 97

The Product Coalition

JANUARY 26, 2024

Twenty five mini-research ideas for finding something meaningful to work on. In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. Strategic insights shed light on high-level challenges with the product or the market.

User Testing 105

User Testing Product Research Research Software Data Visualization 105

The Product Coalition

MARCH 24, 2021

We can see that such innovations face a chasm between the early and the mainstream market. Crossing this chasm decides if the innovation will become a success or has to leave the market. Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering.

User Testing 133

User Testing Research Software User Friction Customer Experience 133

Userpilot

SEPTEMBER 15, 2023

TL;DR Concept testing evaluates an idea before it’s introduced to the market to gauge its potential success. Concept testing helps to build customer relationships, understand customer needs , and gather market research data to drive decision-making. Book a demo and get started! What is concept testing?

User Testing 103

User Testing Feedback Software Product Research Analytic Tools 103

The Product HQ

FEBRUARY 6, 2023

Senior product managers are executive-level professionals who fulfill an important role in large companies developing products and bringing them to market. Since market research is one of the pillars that form the major responsibilities of a senior product manager, a natural follow-up is to ask candidates how they pinpoint customer needs.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

ProductPlan

JANUARY 17, 2020

For decades, thought leaders, investors, and board members have been championing getting out of the office, talking to customers, and performing extensive market research. We can cross-reference it all with demographics, personas , and more. Lean on your product vision. Take baby steps. Eliminate bad options quickly.

Data Visualization 45

Data Visualization Roadmap Weak Development Team User Testing 45

Business of Software Conference

MARCH 24, 2021

There are some questions around marketing. And I know you don’t do any marketing, haha. So David and I set the direction, and the strategy and the vision and sort of where we’re headed. I can’t we don’t do market research. That’s what we’re putting on the market.

Feedback Software 40

Feedback Software Research Software User Testing Data Visualization 40

Userpilot

MAY 10, 2023

Apart from artificial intelligence itself, AI is often referred to as Deep Learning and Machine Learning (ML) technologies and Natural Language Processing (NLP). Market and user research AI-powered tools can analyze large volumes of data to reveal market trends and potential opportunities. What do we mean by AI?

Artificial Inteligence 95

Artificial Inteligence Feedback Software Research Software Analytic Tools 95