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What is Marketing Research? Examples and Best Practices

Userpilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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How to Become an AI Product Manager Without Experience

The Product HQ

Today, more and more businesses are looking for product managers specializing in artificial intelligence and machine learning technologies. According to AI trends from Finances Online , the CAGR growth rate for the market size of the AI industry exceeds 33% between the period 2019 and 2022.

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Building a Successful Market Penetration Strategy in Three Steps

The Product Coalition

Market penetration strategies can be defined as an effort of increasing market share for current products or services of the firm by marketing activities. In fact, market penetration has never been an affordable strategy that might burn the company budget in a short time.

Strategy 111
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A Brief Guide to Product Discovery

Roman Pichler

Which market and market segment should the product address? What architecture patterns and technologies may be used? Whenever you create a brand-new product or when you make bigger changes to an existing one, like taking it to a new market , you will benefit from using a dedicated, timeboxed product discovery period.

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How to Become a Machine Learning Product Manager With Experience

The Product HQ

As artificial intelligence technologies continue to evolve and become more mainstream, so too does the demand for machine learning product managers grow among startups and Fortune 500 companies alike. Machine learning product managers play a major role in the advancement of machine learning technology. Keep on reading then.

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Food Tech App Development: Ideas and Tips

The Product Coalition

Foodtech is not only ordinary food delivery app development, but also agriculture technologies, ecological developments, solutions for vegans, and many other important fields. Foodtech market is growing like mad?—?by According to Statista , 2020’s market scope was over $151 million. What on Earth is this foodtech?

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How Customer Insights Are Shaping Tech for 2021

Centercode

We’ve often described modern technology as highly sophisticated, highly connected, and continuously iterative. It highlighted both the reliability of technology and its shortcomings. It relies on target-market users to identify both the best and worst parts of your product before release. High Stakes, High Consequences.