The Product Coalition

MAY 14, 2021

Market penetration strategies can be defined as an effort of increasing market share for current products or services of the firm by marketing activities. In fact, market penetration has never been an affordable strategy that might burn the company budget in a short time.

Strategy 110

Strategy Reporting Tools Technical Review Marketing 110

The Product Coalition

FEBRUARY 23, 2020

This is one of the most critical skills to learn as a Technology PM Continue reading on ProductCoalition.com ».

Market Research 82

Market Research Research Software Product Research Marketing 82

ProductPlan

APRIL 25, 2024

These products can extend beyond traditional classroom settings to encompass a wide array of services, technologies, and experiences to enhance learning outcomes, streamline operations, and stay competitive. Higher education and institutional goals So, what is the main benefit of adding a product team to a university?

Education 96

Education Research Software Analytic Tools Feedback Software 96

DISQO

OCTOBER 15, 2019

Technology has made it possible for endless data about our health to be captured at every (literal) step. As unrelated as it may seem, the current state of cross-functional research feels a lot like buying wearable technology and using it to diagnose your health.

Research Software 40

Research Software Feedback Software Product Research User Testing 40

DISQO

OCTOBER 15, 2019

Technology has made it possible for endless data about our health to be captured at every (literal) step. As unrelated as it may seem, the current state of cross-functional research feels a lot like buying wearable technology and using it to diagnose your health.

Research Software 40

Research Software Feedback Software Product Research User Testing 40

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Apart from bringing TAM, SAM, SOM, also get the growth projection for 2–4 years and demonstrate the strategic roadmap while covering the marketing strategy.

Data Visualization 180

Data Visualization User Testing Research Software Marketing 180

DISQO

JULY 5, 2018

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. No one wants to be the next Blockbuster.

User Testing 40

User Testing Research Software Product Research Market Research 40

DISQO

JULY 5, 2018

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. No one wants to be the next Blockbuster.

User Testing 40

User Testing Research Software Product Research Market Research 40

Alchemer Mobile

FEBRUARY 6, 2024

LOUISVILLE, COLORADO, February 6, 2024 : Alchemer — a global leader in experience feedback technology — announced today that it has been named to the Gartner Magic Quadrant for Voice of the Customer Platforms research report for the third consecutive time. and/or its affiliates in the U.S. and/or its affiliates in the U.S.

Reporting Tools 100

Reporting Tools Research Software Feedback Software User Testing 100

Product Management University

AUGUST 2, 2023

Here are 10 things that would happen if product management, product marketing, sales and customer success all had a common view of your target customers. The confidence of your organization would skyrocket because you’d know you’re building, marketing, selling and delivering measurable customer value with strategic impact.

User Testing 130

User Testing Research Software Market Research Roadmap 130

Alchemer Mobile

FEBRUARY 14, 2023

First-to-market features drive deeper engagements to increase customer adoption, retention, growth, and advocacy. February 14, 2023 – Alchemer – a global leader in experience management and enterprise feedback technology – today announced the launch of Alchemer Workflow. LOUISVILLE, Colo. Alchemer Workflow is available immediately.

Product Research 130

Product Research Feedback Loop User Testing Feedback Software 130

BrainMates

FEBRUARY 12, 2020

As a Product Manager I love the words “market-driven” They have purpose and connotations of real market intelligence (“customer-centric” sits in the same bucket). What is a “market-driven” Product? A two-tier definition of market-driven Product. It’s more than just market research.

Marketing 59

Marketing User Testing Research Software Product Research 59

Alchemer Mobile

AUGUST 28, 2023

LOUISVILLE, COLORADO, August 29, 2023 – Alchemer – a global leader in experience management and enterprise feedback technology – today announced the hiring of Brandon Hodges as Chief Revenue Officer (CRO). Alchemer serves more than 13,000 global CX, HR, and market research customers, including many Fortune 500 companies.

Feedback Software 130

Feedback Software Research Software User Testing Product Research 130

The Product Coalition

FEBRUARY 23, 2024

The title “product manager” is often misapplied within the technology sector, leading to a disconnect between role expectations and actual responsibilities. Instead of rushing into solution mode, I look for individuals who seek to understand the customer’s needs, the problem being addressed, and the market context.

Data Visualization 125

Data Visualization Analytic Tools Research Software Feedback Software 125

ProductBoard

MARCH 1, 2024

Product discovery techniques are used by product teams to understand user needs, market demands, and technological feasibility before building a product. These techniques can include user interviews, surveys, market research, prototyping, and usability testing, among others.

Product Research 69

Product Research User Testing Research Software Market Research 69

BrainMates

FEBRUARY 12, 2020

What Is A ‘Market-Driven’ Product? As a product manager, I love the words ‘market-driven’ They have purpose and connotations of real market intelligence. What is a market-driven product? What is a market-driven product? A Two-Tier Definition Of Market-Driven Product. By ADRIENNE TAN.

Marketing 52

Marketing User Testing Research Software Product Research 52

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. The Impact: Articulate the positive outcomes your product will bring to users or the market.

Vision 123

Vision Product Research User Testing Roadmap 123

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. If you feel it touches marketing and sales, you are right.

Product Strategy 107

Product Strategy Research Software Strategy User Testing 107

Bain Public

APRIL 28, 2020

As today’s uncertain market rapidly changes, remaining successful requires a more entrepreneurial product-orientation. Using Market Sensing and Knowledge Creation. What’s the difference between market sensing and market research, you ask? It’s a tool for developing an organization and responding to market dynamics.

User Testing 52

User Testing Marketing Customer Feedback Data Visualization 52

Userpilot

APRIL 29, 2024

A market segmentation survey is a market research tool. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies. Demographic segmentation divides the market based on statistical characteristics of the population such as age or gender.

Analytic Tools 87

Analytic Tools Research Software Feedback Software Product Research 87

The Product Coalition

APRIL 28, 2023

Product Management is a challenging and dynamic field that requires constant adaptation to new technological developments on the one hand and changing customer and market demands on the other hand. Using AI effectively requires product managers to understand the technology and its capabilities.

ChatGPT 97

ChatGPT Reporting Tools Feedback Software Research Software 97

PMLesson's Ace the PM Interview

MAY 5, 2020

Building your first product marketing resume might seem overwhelming but don't worry. Here at Exponent, we've reviewed thousands of product marketing resumes to provide you with some best practices. Here's my resume when I was accepted to the Google Associate Product Marketing Management (APMM) program. Interest in marketing.

Product Marketing 52

Product Marketing Marketing User Testing Product Research 52

The Product Coalition

OCTOBER 13, 2022

Market research, trends, and data indicates that APIs are one of the most strategically important areas of technology. APIs are the dominant communication and integration technology and this is only going to grow, if not explode. This article looks at selected research, trends, and data points that support this view.

Enterprise 121

Enterprise Research Software Telecommunications Government 121

freshtrax

MAY 9, 2019

Yano Research Institute expects that the market size of mobile payment will reach 48 million USD by 2023, which is more than 4 times than in 2017. Elderly people are worried about their inability to use mobile phone payment solutions that require them to be technologically literate. How Can You Overcome the Obstacles?

Research Software 81

Research Software User Testing Marketing Customer Feedback 81

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. Have you ever investigated a technology product and instantly had a good feeling for what it was? 🧠 Hey there!

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

People-First Product Leadership

MARCH 10, 2024

How do you identify and interpret key data points to achieve product-market fit? Discovery - Uncover customer needs through market and user research. That's why I never rely on market research. If you have left an industry or company and then returned a few years later, it’s likely the market has moved on.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Pragmatic Marketing

JULY 25, 2018

Typically, this is the plight of a team that isn't dialed into its market. Your organization may not be market driven. Pragmatic Training can help your team become market driven. Review these seven key steps to see if you may need to re-evaluate your market driven approach: 1. If not, no worries.

Technical Review 70

Technical Review Product Research User Testing Reporting Tools 70

Pragmatic Marketing

JULY 25, 2018

Typically, this is the plight of a team that isn't dialed into its market. Your organization may not be market driven. Pragmatic Training can help your team become market driven. Review these seven key steps to see if you may need to re-evaluate your market driven approach: 1. If not, no worries.

Technical Review 70

Technical Review Product Research User Testing Reporting Tools 70

Intercom, Inc.

NOVEMBER 18, 2020

To understand the way support leaders are thinking about automation, we worked with an independent market research firm to survey a random sample of 404 customer support leaders across both B2B and B2C industries in several sectors, including retail, healthcare, and technology. Improved workflows increase collaboration .

User Testing 223

User Testing Customer Experience Research Software Product Research 223

The Product HQ

APRIL 20, 2024

More and more businesses develop Software as a Service (SaaS) products to remain relevant in their respective markets and grow their income streams. This is because the products you manage incorporate different types of technologies, each one with its degree of complexity. Create a fictitious startup within the SaaS industry.

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

Roman Pichler

OCTOBER 6, 2020

Which market and market segment should the product address? What architecture patterns and technologies may be used? Whenever you create a brand-new product or when you make bigger changes to an existing one, like taking it to a new market , you will benefit from using a dedicated, timeboxed product discovery period.

Product Research 265

Product Research Technical Review Feedback Software Research Software 265

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

The Product Coalition

DECEMBER 11, 2023

The practical applications of AI for content creation, including video content and social media, not only expand creative potential but also promise a future where the art of creation is advanced through the integration of innovative technologies. This strategic advantage enables them to maintain a competitive edge in the market.

Data Visualization 120

Data Visualization Artificial Inteligence Analytic Tools Research Software 120

Userpilot

JULY 27, 2023

Chief Technical Officer : Responsible for outlining the company’s technological vision, implementing technology strategies, and ensuring that the technological resources are aligned with the company’s business needs. Average salary: $196,172/yr. Average salary: $191,286/yr. Average salary: $105,761/yr.

Research Software 95

Research Software Feedback Software Analytic Tools Onboarding KPIs 95

Userpilot

NOVEMBER 20, 2023

TPMs are responsible for market and customer research , but their main focus is on satisfying market needs from a technical point of view. Their focus is on understanding customer needs , shaping product vision and product strategy , bringing the product to the market, and driving its business success. Product vision.

Analytic Tools 95

Analytic Tools Feedback Software Research Software User Testing 95

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52