Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Userpilot

SEPTEMBER 28, 2023

Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. What is marketing experimentation? Why you should run marketing experiments?

Data Visualization 105

Data Visualization Analytic Tools User Testing Research Software 105

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Go-to-market strategy. Advertising.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? Userpilot organizes webinars to teach users how to use new features.

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Userpilot webinar slideout.

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start. Online marketing strategies for social media, emails, press releases, etc.

Product launches 98

Product launches User Testing Feedback Software Research Software 98

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

JULY 29, 2024

TL;DR Competitive analysis involves studying rivals' strengths and weaknesses to improve business strategies and stay ahead in the competitors' market. Identify direct and indirect competitors via market research to better position your product. Here’s a simple guide to help you through the process.

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

Userpilot

JUNE 18, 2024

This guide will introduce you to the best resources available for marketing analysts, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A marketing analyst is a professional who carries out market research for a product, tracks trends , and identifies growth opportunities for the company.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

JUNE 27, 2024

Starting a career as a marketing analyst requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a marketing analyst, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Data Visualization 52

Data Visualization Analytic Tools Research Software Reporting Tools 52

Userpilot

JANUARY 17, 2024

The most common challenges that hinder SaaS growth are lack of product-market fit , ineffective sales and marketing strategies , customer churn, and long product development cycles. Optimizing your marketing strategy to cut costs. Constantly perform market research to identify expansion opportunities.

Feedback Software 105

Feedback Software Research Software Analytic Tools User Testing 105

Userpilot

JULY 16, 2024

A traditional product manager prioritizes understanding customer needs and market trends. Technical product manager responsibilities include: Conduct user and market research to understand user pain points. Continuously develop yourself through product management events, webinars , podcasts , books , and so on.

Analytic Tools 111

Analytic Tools Research Software Data Visualization Feedback Software 111

Userpilot

JUNE 12, 2024

Understanding the salary landscape for marketing analysts is crucial whether you’re entering the field or looking to advance your career. In this guide, we’ll provide an overview of typical marketing analyst salaries, explore factors that can influence earnings, and share valuable resources to help you progress in your career.

Data Visualization 52

Data Visualization Analytic Tools Research Software User Testing 52

Intercom, Inc.

APRIL 7, 2020

This way, they have the most important information they need when they log in to our dashboard – even if they don’t check their email, which we do update them continuously through our marketing automation solution.”. For video marketing software Wistia , they’re doubling down on educational resources that take a “help first” approach.

Customer Experience 218

Customer Experience Reporting Tools Research Software User Testing 218

Userpilot

JUNE 28, 2024

Embarking on a career as a marketing analyst involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful marketing analyst. Tools are a critical part of a marketing analyst’s work and determine how efficient you are.

Data Visualization 52

Data Visualization Analytic Tools Research Software Reporting Tools 52

Userpilot

AUGUST 22, 2024

Maja Voje is a prominent entrepreneur, mentor, and growth marketing expert known for her “real world, real results” approach. She also authored the best-selling book Go-to-Market Strategist , which already helped over 6,500 businesses successfully plan and execute effective GTM strategies. Who is Maja Voje?

Books 105

Books User Testing Analytic Tools Feedback Software 105

Userpilot

JUNE 18, 2024

This guide will introduce you to the best resources available for product marketing managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Let’s get started!

Research Software 52

Research Software Analytic Tools Feedback Software Product Marketing 52

Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Lead product marketing manager.

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

Userpilot

JUNE 12, 2024

Understanding the salary landscape for product marketing managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. There is an abundance of tools for product marketing managers.

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

ProductPlan

JUNE 8, 2021

By helping our audience—from sales and marketing to engineering and QA—connect with the customer problem, we will drive better outcomes. Market research—Reveals how others tell their stories and perceive the audience. Customer feedback—A door into what’s happening and the trends and evolution in the market. Actionable.

Product Research 98

Product Research User Testing Research Software Feedback Software 98

Userpilot

APRIL 1, 2022

How can product managers prepare products for expansion into other markets? Product localization makes the product accessible to users in foreign markets with different languages and cultures. A product localization strategy should cover all the aspects of UX like marketing , sales , features , or UI changes.

Research Software 98

Research Software Feedback Software User Testing Product Research 98

ProductPlan

NOVEMBER 27, 2018

Dig into some of the frameworks on this list and learn the different strategies available for researching product ideas, acquiring new customers, delighting existing users, and the zillion other things you’ll have to do as a product manager. The webinar panel itself was torn as to how to categorize it. All forms of data.”

Technical Advisors 97

Technical Advisors Product Management Product Manager Research Software 97

Userpilot

JUNE 17, 2024

Marketing-led growth focuses on expanding brand awareness and generating leads through content and ads. Let’s go over the steps to build a product-led strategy: Define your ideal user : Conduct market research and create user personas to design an effective product-led strategy. Creating a seamless onboarding process.

Analytic Tools 103

Analytic Tools User Testing Onboarding KPIs Customer Experience 103

Userpilot

NOVEMBER 2, 2022

Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. Adjust your marketing strategy and positioning to ensure you’re promoting the true value of your product. Product-market fit surveys. Address customer pain points and show how your product can help alleviate them.

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

Userpilot

NOVEMBER 18, 2021

So if a manager were looking at project management software, they might experience the Aha Moment as early as the market research phase, but Activation would only come after they've assigned their first task to a team member. Rookie product marketers sometimes think that the Aha Moment is a one-and-done thing.

Analytic Tools 98

Analytic Tools Research Software Feedback Software User Testing 98

Userpilot

JUNE 26, 2024

Starting a career as a product marketing manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Research Software 40

Research Software Feedback Software Analytic Tools Product Marketing 40

Userpilot

JANUARY 26, 2024

But what about product-led content marketing? TL;DR Product-led content marketing is a strategy that relies on content that shows users how to use the product to deal with their pain points. Ahrefs provides value to customers with their detailed how-to guides on how to leverage the tool for SEO and digital marketing.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

Userpilot

OCTOBER 29, 2023

One way to determine the willingness to pay is through market and competitor research. Effective customer research techniques include interviews and focus groups as they allow you to collect qualitative feedback. Make sure your marketing copy communicates your value proposition clearly. This also increases the WTP.

Research Software 105

Research Software Feedback Software Analytic Tools User Testing 105

Userpilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Others include PPC adverts, social media, or email marketing. Demo sign-up conversion path Here’s how Attest, a market research platform, converts website visits into demo bookings. Company details (e.g.

Research Software 104

Research Software Feedback Software User Testing Reporting Tools 104

Userpilot

JUNE 17, 2024

TL;DR A localization manager helps a company enter the international market by adapting the company’s product and content to the language and culture of the global audience. To become a better localization manager and excel in your role, you need access to resources, including podcasts, books, webinars, and blogs.

Analytic Tools 52

Analytic Tools Research Software Data Visualization Reporting Tools 52

Userpilot

AUGUST 17, 2024

TL;DR This is a collaborative individual who supports product managers by conducting market research , analyzing user feedback, and coordinating with cross-functional teams. A product assistant helps streamline product development processes, gather and analyze user feedback , and contribute to market research.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

JUNE 26, 2024

TL;DR A localization manager helps a company enter the international market by adapting the company’s product and content to the language and culture of the global audience. The senior localization manager carries out the market research , comes up with the localization strategy , and ensures the implementation process goes as planned.

Research Software 52

Research Software Analytic Tools Data Visualization Reporting Tools 52