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Building a Great Product Management Organization

Melissa Perri

At the end of this review, I do a Product Leadership workshop with C-Suite and Product leaders, where I show them what good looks like, and they have a chance to reflect on where they are. Roadmapping and prioritization are critical for managing resources efficiently, focusing on high-impact initiatives, and adapting to market changes.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

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A Step-by-Step Guide to Constructing a Persona Workshop

Mind the Product

A product persona is a fictional character created to represent a set of users that will react to your marketing mix (product, price, place, promotion) in a similar way. How do you collectively build your marketing persona through a workshop? How do you collectively build your marketing persona through a workshop?

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Feedly is hiring a VP Marketing

Roy Madden

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels.

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3 Empowerment Levels in Product Management

Roman Pichler

You manage the stakeholders, for example, by inviting them to roadmapping workshops and sprint review meetings or by having regular one-on-ones with them. To strengthen your expert power, acquire the necessary product management skills and the relevant knowledge about your product and its market. Strategize , 2 nd ed.,

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Who is Maja Voje? Background, Books, Podcasts, and More

Userpilot

Maja Voje is a prominent entrepreneur, mentor, and growth marketing expert known for her “real world, real results” approach. She also authored the best-selling book Go-to-Market Strategist , which already helped over 6,500 businesses successfully plan and execute effective GTM strategies. Who is Maja Voje?

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Product Research Rules by C Todd Lombardo

Mind the Product

To minimise the number we need to spend time doing effective product research – a combination of user research, market research and product analytics. Research requires more than just evidence. User research is trying to build empathy. Product research is a combination of all three.