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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

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A Step-by-Step Guide to Constructing a Persona Workshop

Mind the Product

A product persona is a fictional character created to represent a set of users that will react to your marketing mix (product, price, place, promotion) in a similar way. How do you collectively build your marketing persona through a workshop? How do you collectively build your marketing persona through a workshop?

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3 Empowerment Levels in Product Management

Roman Pichler

You manage the stakeholders, for example, by inviting them to roadmapping workshops and sprint review meetings or by having regular one-on-ones with them. To strengthen your expert power, acquire the necessary product management skills and the relevant knowledge about your product and its market. Strategize , 2 nd ed.,

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Feedly is hiring a VP Marketing

Roy Madden

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels.

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A Guide on How to Become a Product Manager

Sequent Learning

They oversee the development and launch of products, understanding market needs, and ensuring the product aligns with the company’s goals. Educational Background: While there’s no specific degree for product management, a background in business, engineering, marketing, or a related field is beneficial.

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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. It’s a worthwhile investment.

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Role of a Product Manager: Unraveling the Key Responsibilities & Role in Business Success

Sequent Learning

The role of a product manager is the linchpin in product development, overseeing the entire lifecycle from inception to market launch. They delve deep into market research, analyzing customer needs and market trends, translating these insights into product features and enhancements.