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What is Marketing Research? Examples and Best Practices

Userpilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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Let’s Beat Imposter Syndrome Together: What Product People Need to Know

The Product Coalition

If there’s one common mosquito biting all product managers in tech, it’s the imposter syndrome that plagues all of us. If you ask any PM (product manager) in the tech industry — no matter what company or product, chances are that they’ll agree that imposter syndrome is real. About Me My name is Kasey, AKA J.X. Fu (pen name).

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You’re Frustrated Because You Have an Alignment Problem

The Product Coalition

Photo by Jackson Simmer on Unsplash I’ve seen this play out in some form or fashion dozens of times, PMs work really hard and diligently only to discover that what they thought was the most important thing to build didn’t actually line up with what the organization or department wanted/needed. You have an alignment problem. —?—?—?—?—

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How to Become a B2B Product Manager

The Product HQ

These professionals come from various backgrounds, such as communications, engineering, and marketing, to name a few. That said, this position demands proficiency in both technical and social areas within the role. By enrolling in a product manager course, you have the opportunity to learn fundamental technical skills.

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ChatGPT for Product Managers: 13 Best Prompts

Userpilot

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.),

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How to Navigate Product Management Specializations

Userpilot

The different specialization categories: core product manager, growth product manager, technical product manager, platform product manager, and innovation product manager. Run continuous market research, discovery, and/or user research to better understand how to solve problems. Technical Product Manager.

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How to Break into Product Marketing Management (PMM)

PMLesson's Ace the PM Interview

As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. In this comprehensive guide, I’ll help to illuminate your path of breaking into product marketing management. You may also be able to do a bit of competitor research.