Melissa Perri

JULY 23, 2024

Some of these are Fortune 10 software-enabled companies going through digital transformations. I review strategies and roadmaps. Product Strategy Product strategy is vital in product management as it ensures strategic alignment with the overall business goals, providing a clear direction and purpose.

Weak Development Team 250

Weak Development Team Product Research Research Software Feedback Software 250

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Public databases : Secondary sources, excellent at initial research stages.

User Testing 101

User Testing Research Software Market Research Product Research 101

Userpilot

JULY 23, 2024

Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. We will also consider valuable examples of tools that can inspire your process. The first step to building a marketing stack is to decide on your goals.

Analytic Tools 105

Analytic Tools Research Software Data Visualization Reporting Tools 105

Userpilot

NOVEMBER 29, 2023

With the right product research tools, you can dissect vast pools of data, gather actionable insights, and create products that align directly with your user’s needs. But how can you build the right product research tech stack to achieve your product growth goals? Qualtrics. UXPressia.

Research Software 104

Research Software Data Visualization Feedback Software Analytic Tools 104

The Product Coalition

MAY 14, 2021

Market penetration strategies can be defined as an effort of increasing market share for current products or services of the firm by marketing activities. In fact, market penetration has never been an affordable strategy that might burn the company budget in a short time.

Reporting Tools 153

Reporting Tools Strategy Technical Review Marketing 153

Userpilot

JULY 18, 2023

It takes a fair bit of effort and time to keep up with the constant innovation in the product management software space. The tools are constantly evolving and changing their pricing plans, so it may be difficult to ensure that your product team is using the right tools and getting the best value for the money.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Reporting Tools 98

Product Management University

OCTOBER 6, 2024

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. Second and even more important, the process of doing market research even if you have a fulltime person doing it, is still terribly time-consuming and inefficient. Summer Intern Anyone?

Generative AI 130

Generative AI Market Research User Testing Product Research 130

The Product Coalition

NOVEMBER 27, 2023

The solution? Vertical software is appealing to investors not only because of its appealing business model, but also because of its potential to change traditionally labor-intensive industries. Vertical SaaS offers a one-of-a-kind offering: the creation of an ecosystem of solutions extensively built for specific industry demands.

Research Software 148

Research Software Feedback Software Reporting Tools User Testing 148

Alchemer Mobile

FEBRUARY 2, 2021

App marketing at its most basic. The first step of any go-to-market strategy is to lock in a compelling positioning statement: Who is your app intended for? Landing pages can be set up with no cost or hassle with a tool like Squarespace or Wix. IDENTIFY INFLUENCERS AND REPORTERS. What are their needs?),

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Userpilot

MARCH 9, 2025

What happens when you build a product or service around what you think potential customers want, only for them to buy something else? According to Harvard Business Review, 80% of new products fail, primarily because companies fail to conduct proper customer research. The solution seems obvious: improve your customer research process.

Research Software 82

Research Software User Testing Analytic Tools Feedback Software 82

Userpilot

JUNE 26, 2023

Picking the right product experience platform is an important task for any product manager. In this article, we’ll be conducting an in-depth analysis and comparison of the 15 best tools currently available on the market. If you’re looking for an all-in-one tool with great pricing, then give Userpilot a go.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Reporting Tools 98

Userpilot

AUGUST 18, 2024

SaaS tools are the industry's biggest open secret. Wondering what type of tools you should have in your stack? TL;DR SaaS tools are applications that users can access through an internet connection. There are different types of SaaS tools for different purposes. ProductPlan is the best tool for road mapping.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization Research Software 104

Userpilot

JULY 31, 2024

In today’s ultra-competitive landscape, your product development strategy is a roadmap that helps you navigate the journey from product idea to market success. In this article, we present a product manager’s guide to creating and successfully executing a product development strategy. Not sure where to begin?

Analytic Tools 104

Analytic Tools Research Software Feedback Software User Testing 104

The Basics of Product Management

JUNE 22, 2025

Introduction: The Rise of the AI-Augmented PM Welcome to the era where product managers don’t just manage products—they orchestrate intelligent systems . From market research to roadmap prioritization, AI is reshaping how PMs operate, make decisions, and deliver value. Tools to Try: Aha! It’s about amplifying them.

Artificial Inteligence 52

Artificial Inteligence Data Visualization User Testing Product Research 52

Userpilot

OCTOBER 17, 2023

Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers.

Data Visualization 103

Data Visualization Analytic Tools Research Software Feedback Software 103

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products. Let’s get right to it.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.

Data Visualization 84

Data Visualization Research Software Reporting Tools Analytic Tools 84

DISQO

FEBRUARY 24, 2020

Today, we published the findings from our 2020 Product Management Insights Report , which highlighted the growing influence the product management discipline has over the toughest challenges facing organizations today, such as digital and strategic transformation.

Data Visualization 101

Data Visualization Reporting Tools Customer Feedback Artificial Inteligence 101

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

MAY 29, 2024

Whether you're an aspiring entrepreneur, a seasoned product manager, a UX designer , or simply curious about the process, this guide will walk you through the essential steps, best practices, and tools you need to create successful products. Design a product in 7 steps: Carry out market research and generate ideas to help you stand out.

Data Visualization 105

Data Visualization Research Software Feedback Software Analytic Tools 105

Userpilot

JULY 14, 2024

In this article, you’ll learn about various types of customer segments you can identify and how to conduct a thorough analysis using the right product analytics tools. TL;DR Customer segmentation separates users into smaller groups based on shared characteristics to personalize user experiences and optimize marketing campaigns. .

Data Visualization 109

Data Visualization Analytic Tools Reporting Tools Research Software 109

Roman Pichler

JANUARY 9, 2018

Focus on Problem Validation, not Solution Building. Your product discovery work should focus on nailing the value proposition, target group, business goals, business model, and stand-out features of the product—not on writing user stories, designing the user interface, or building the actual solution.

Product Research 182

Product Research Technical Advisors User Testing Research Software 182

Userpilot

JULY 16, 2024

To thrive as a technical PM, you need to have essential skill such as knowledge of Agile methodologies, familiarity with software engineering principles, leadership and communication. Technical product manager responsibilities include: Conduct user and market research to understand user pain points.

Analytic Tools 111

Analytic Tools Research Software Data Visualization Feedback Software 111

Userpilot

JULY 29, 2024

In this comprehensive guide, we’ll demystify marketing analytics, equipping you with the knowledge and tools to get started. We’ll cover everything from identifying key data sources and effective collection methods to analyzing data and making data-driven adjustments to your product marketing strategies.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

MARCH 6, 2020

Sophia Benhaddou – Managing Partner and Product Manager at Excelway – – online meeting facilitation tool suite. Olga Springer – Product Manager / Product Owner at SentiOne – a social media listening and internet monitoring tool. Women in SaaS. Women in SaaS. What is your background?

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. The product manager decides the strategy and helps define the most effective way for the product development team to get there.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Product Talk

APRIL 17, 2024

Tell me a little bit about your team structure: how many teams, who’s on it, who reports to you? We have five product managers, one UX researcher , five designers—one of them director of design, leading the design team. All product managers report to me, and we have five product teams up and running. Stephanie: Absolutely.

Product Research 311

Product Research User Testing Data Visualization Research Software 311

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

UX Studio: Product Management

AUGUST 17, 2018

Not only design but strategy and feature prioritization as well, just to mention a few. Testing competitors’ solutions. Even without a test-ready prototype or a website in the initial phase of product development, you can get ahead by testing competitors’ solutions with the target group to gain insights on what to do better.

User Testing 141

User Testing Product Research Research Software Feedback Software 141

Userpilot

AUGUST 23, 2023

This change has been primarily driven by increased access to analytics tools like Userpilot that help businesses achieve product growth. In this article, we’ll cover the responsibilities of a product analyst, the skills needed in the current job market, and the prerequisites. What do product analysts do?

Data Visualization 98

Data Visualization Reporting Tools Analytic Tools Research Software 98

Userpilot

JULY 29, 2024

TL;DR Competitive analysis involves studying rivals' strengths and weaknesses to improve business strategies and stay ahead in the competitors' market. Identify direct and indirect competitors via market research to better position your product. It is ideal for collaborative brainstorming.

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Gainsight

JANUARY 23, 2025

Gainsight recently announced that we were named a Leader in the first-ever Gartner Magic Quadrant for Customer Success Management Platforms ; Gainsight was positioned highest on the Ability to Execute axis and furthest on the Completeness of Vision axis. Read the Gartner Magic Quadrant for Customer Success Management Platforms.

Research Software 52

Research Software Reporting Tools User Testing Customer Experience 52

The Product Coalition

APRIL 28, 2023

We are living in exciting times — the area of the rise of AI tools. Product Management is a challenging and dynamic field that requires constant adaptation to new technological developments on the one hand and changing customer and market demands on the other hand.

ChatGPT 97

ChatGPT Reporting Tools Feedback Software Research Software 97

Intercom, Inc.

DECEMBER 18, 2019

In the past 12 months on Inside Intercom, we’ve published nearly 200 blog posts covering everything from product launches to product strategy ; from growth stories to goal setting ; from building teams to bot skills ; from sales insights to stand-up comedy. As 2019 draws to a close, it’s time to reflect on another amazing year at Intercom.

Research Software 30

Research Software User Testing Reporting Tools Customer Experience 30

Intercom, Inc.

JUNE 30, 2022

Caroline Jarrett became interested in forms around 30 years ago while delivering optical character recognition systems to the UK Inland Revenue, which included processing tax forms. It didn’t work very well, and it turned out it was because people made honest mistakes when filling in forms that the technology couldn’t read.

Feedback Software 239

Feedback Software Reporting Tools Research Software User Testing 239