The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Public databases : Secondary sources, excellent at initial research stages. What is market research?

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Product Innovation Educators

SEPTEMBER 9, 2024

Portfolio Management: Balancing Innovation Investments Effective portfolio management is crucial for companies to allocate resources efficiently and maximize the value of their innovation efforts.

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The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. Now there are more and more resources, like blogs, books, online courses and even training programs for Product Management.

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Melissa Perri

JULY 23, 2024

Resource Misallocation : Resources are not allocated based on strategic priorities, leading to wasted efforts on low-impact projects and neglect of critical initiatives. Roadmapping and prioritization are critical for managing resources efficiently, focusing on high-impact initiatives, and adapting to market changes.

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Spice Catalyst

APRIL 20, 2023

Market research is a critical aspect of any business operation and essential for product success management. However, the nature of business is dynamic, and market research methods that worked yesterday may…

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The Product Coalition

JUNE 15, 2020

80% of product managers say they don’t talk to their customers enough yet they report that their best sources of product ideas are direct customer feedback and market research. In the survey, 2 out of the top 3 sources of the best product and feature ideas came from Direct Customer Feedback and Market Research.

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Product Innovation Educators

JANUARY 13, 2020

Listen to understand the basic definition of marketing, marketing roles that may have resources useful to product managers, and how product managers can make better use of marketing resources. 12:33] What marketing roles and resources can help us in our job? Resource number one is market research.

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ProductPlan

JANUARY 27, 2022

Accelerated by the shift to distributed teams and remote working, these tools have become invaluable resources. While these may not “cost” anything per se, they still require resources to execute, manage, and communicate. And don’t forget that your current staff sees what’s happening on the job market as well.

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Product Innovation Educators

MARCH 4, 2024

PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976 and contributing research and knowledge to our discipline for nearly 50 years. I have enjoyed being a member of PDMA for more than a decade, finding their resources and network very valuable.

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The Product Guy

JULY 2, 2017

If you are just starting out in your product management career it is important to look at where you fit in the market. This is where you will need to do carry out market research and value proposition testing. Who is the target audience/segment/customer? Which company should value the attributes you have to offer?).

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Alchemer Mobile

NOVEMBER 22, 2024

To better understand the common challenges organizations face with digital feedback tools, we conducted a comprehensive market research study that revealed several critical pain points. While reaching them through digital channels should be easy, it often proves to be a challenge.

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Feedback Software User Testing Research Software Customer Feedback 130

Product Management Unpacked

AUGUST 21, 2020

With this in mind, company culture, resources and the specific demands of different roles probably play a big part in your decision to take a product management position at a company. You’ll find yourself covering the responsibilities of multiple roles and leveraging any kind of resources you can get.”.

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The Product Coalition

OCTOBER 2, 2024

After graduating, he worked with organizations like GfK and Ipsos  — big names in consumer insights and market research. But we also have a research consulting team. We’ve got a very strong customer success department that’s experienced in market research. It’s the method part that brings substance,” he said.

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User Testing Data Visualization Customer Feedback Research Software 148

Product Innovation Educators

OCTOBER 3, 2022

They’ve developed an insights platform to facilitate collaboration between market researchers, UX professionals, marketing managers, and product leaders. That means you have to recruit the right resources, attract the right talent, and unbottleneck your organization.

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Product Innovation Educators

DECEMBER 5, 2022

I have enjoyed being a member of PDMA for more than a decade, finding their resources and network very valuable. Kristyn is a principal and co-owner of Applied Marketing Science, a Boston-based market research consultancy that helps companies develop better products and services through harnessing the power of customer insights.

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Intercom, Inc.

NOVEMBER 18, 2020

To understand the way support leaders are thinking about automation, we worked with an independent market research firm to survey a random sample of 404 customer support leaders across both B2B and B2C industries in several sectors, including retail, healthcare, and technology. A note about methodology.

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User Testing Customer Experience Research Software Product Research 223

Product Innovation Educators

JUNE 24, 2024

From Nonprofit Leadership to Product Management Mary Baird spent a decade in various nonprofit leadership roles, handling a wide range of responsibilities, from donor development and resource management to program management and even website design. This diverse experience, she found, was not unlike working in a product environment.

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Product Innovation Educators

OCTOBER 14, 2024

Market Research Techniques Brian explains how AI is revolutionizing market research, offering new ways to gather and analyze data. This also helps make your work more defensible in front of an executive, because you can explain how you created it. He mentions using tools like Perplexity.ai

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Mind the Product

FEBRUARY 5, 2019

When product/market fit is owned by sales, business, or marketing leaders, product teams are forced to execute on biased user needs and market research. Partner with a product management consultancy to manage your product/market research and set up repeatable processes to manage the product lifecycle.

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The Product Coalition

MAY 14, 2021

When deciding to execute a market penetration strategy, I will show step-by-step strategy building. Key 1: Start with report and research Obviously, you cannot write a strategy based on your desire. It needs to start with market research in consideration of internal company powers. However, low risk means low profit.

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Userpilot

AUGUST 17, 2024

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. Additionally, they track performance metrics, prioritize tasks in product backlogs , and contribute to market research.

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Alchemer Mobile

FEBRUARY 2, 2021

This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. Participating in these groups is a great way to conduct market research (What is your target market talking about?

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Feedback Software Analytic Tools Research Software Product Research 264

Userpilot

JULY 24, 2024

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. Market Research and Analysis : Conduct thorough market research to identify opportunities, customer needs, and competitor activities.

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The Product Coalition

AUGUST 3, 2023

Here’s a more detailed breakdown of the steps involved: Market Research and Analysis: Conduct thorough market research to understand the target audience, their pain points, and existing solutions. Analyze market trends, customer feedback, and competitor offerings to identify opportunities and gaps.

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Userpilot

AUGUST 19, 2024

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. Inside Intercom : This blog offers a wealth of resources from one of the leading customer communication platforms.

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Userpilot

AUGUST 17, 2024

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. Manage Customer Feedback : Gather and incorporate feedback from users to refine the product.

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Intercom, Inc.

APRIL 7, 2020

For video marketing software Wistia , they’re doubling down on educational resources that take a “help first” approach. For online collaboration tool Miro , their extensive library of help content has been an important self-serve resource for customers who are getting started with their product. A note about methodology.

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Userpilot

JULY 28, 2024

In this guide, we’ll provide an overview of typical associate product manager salaries, explore factors that can influence earnings, and share valuable resources to help you progress in your career. Market Research and Analysis : Conduct thorough market research to identify opportunities, customer needs, and competitor activities.

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Userpilot

AUGUST 28, 2024

In this guide, we’ll provide an overview of typical product assistant salaries, explore factors that can influence earnings, and share valuable resources to help you progress in your career. Below are some top resources to help you on your journey. Let’s get started!

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Userpilot

JUNE 19, 2024

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. CB Insights is a leading market research firm. Let’s take a closer look at their main responsibilities and duties.

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Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JUNE 28, 2024

This guide will provide you with a comprehensive overview of the path to becoming a successful marketing analyst. TL;DR A marketing analyst is a professional who carries out market research for a product, tracks trends , and identifies growth opportunities for the company. What is a marketing analyst?

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Alchemer Mobile

AUGUST 19, 2024

Marketers, research teams, CSMs, and everyone in between benefit from new customer insights. It’s no secret that product teams are being asked to do more with fewer resources. However, invaluable insights derived from customer feedback help PMs continue to deliver value to their customers amid budget and resource constraints.

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Userpilot

AUGUST 28, 2024

In this guide, we’ll provide an overview of typical product coordinator salaries, explore factors that can influence earnings, and share valuable resources to help you progress in your career. Conduct Market Research : Conduct thorough market research to identify emerging trends, market gaps, and potential product opportunities.

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Analytic Tools Feedback Software Data Visualization Research Software 52

Userpilot

AUGUST 19, 2024

TL;DR A product assistant supports product managers in the SaaS industry by conducting market research , analyzing user feedback, and coordinating with cross-functional teams to guide product development and enhance software solutions. Below are some top resources to help you on your journey. Let’s dive in!

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Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

AUGUST 28, 2024

In this guide, we’ll provide an overview of typical head of product salaries, explore factors that can influence earnings, and share valuable resources to help you progress in your career. Prioritize ruthlessly : With limited resources and time, it’s crucial to focus on the most impactful initiatives.

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Product Talk

SEPTEMBER 11, 2019

In those cases, I do a lot of market research to understand upcoming trends, new technologies, and potential problems in a future market. Do you generally do the research on your own or have others who are participating with you? The objectives I’m working on are usually more long-term revenue. Tweet This.

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