The Product Coalition

FEBRUARY 6, 2020

Europe lags behind North America and China in almost all respects, while in China the development of digital marketing is closely intertwined with the active development of e-commerce. Brand awareness continues to be most often cited as a key purpose of digital marketing. Learn data analytics and marketing automation.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. This enables the marketing team to set clear expectations from the very beginning of the marketing campaign.

Research Software 95

Research Software Feedback Software Analytic Tools Positioning 95

Userpilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product.

User Testing 84

User Testing Product Research Feedback Software Customer Feedback 84

ProductPlan

MARCH 1, 2023

Product Planning is researching, making decisions, and taking action to develop a successful product. Product management teams will have their cadence and frameworks for planning, but typically it consists of some version of annual combined with quarterly planning. What is Product Planning?

Research Software 52

Research Software Feedback Software Weak Development Team User Testing 52

Userpilot

NOVEMBER 21, 2023

Product launch checklists help align the efforts of all team members, enhance quality assurance, help mitigate risks, enable the evaluation of the launch, and help you deliver a better customer experience. Develop a product that meets customer needs and expectations. If you can find buyers at this stage, you’re onto something.

Product launches 85

Product launches User Testing Product Research Analytic Tools 85

Userpilot

JULY 5, 2022

In short, a SWOT analysis will help you determine your strength and weaknesses and compare it against your opportunities and threats. Meanwhile, a service gap analysis is designed to prove/disprove the existence of weak spots in more specific areas, such as in-app guidance, marketing communications, and customer service.

Feedback Software 89

Feedback Software User Testing Research Software Customer Feedback 89

Userpilot

DECEMBER 8, 2022

Market research and customer discovery help validate ideas and make sure the market is ready for the product. Product failure is often attributed to poor UI/UX. Use customer feedback and requests to inform product development but not before you validate them. SaaS startups fail due to poor product market fit.

Feedback Software 94

Feedback Software Research Software User Testing Analytic Tools 94

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. Now there are more and more resources, like blogs, books, online courses and even training programs for Product Management.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

The Product Coalition

SEPTEMBER 21, 2020

Good product teams understand that their customers’ needs and behaviours are ever changing and the way to truly predict what impact any update will have is to try it on a small set of real customers. Since experimentation has become a discipline on its own, there are established best practices for cross functional teams to follow.

Customer Experience 153

Customer Experience Data Visualization User Testing Product Research 153

The Product HQ

MAY 10, 2024

Since product development is such a lucrative field, this is a crucial role for the company. This includes the project management of all of the activities done in product conceptualization, design, development, and marketing. To do so, startup product managers will need to conduct market research to maximize product-market fit.

Startups 52

Startups Customer Experience User Testing Technical Review 52

Userpilot

APRIL 6, 2023

Developing and releasing sophisticated products with all the bells and whistles imaginable might seem like a great idea. Developers tend to overcomplicate code when they don’t have enough experience or want to show off their skills. Poor prioritization and external pressure are also common causes. Book the demo!

Feedback Software 88

Feedback Software Analytic Tools Research Software User Testing 88

Alchemer Mobile

FEBRUARY 2, 2021

This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. According to an InMobi survey , the number one challenge facing app developers today isn’t design or development.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Userpilot

MAY 5, 2022

Product managers lead interdisciplinary product teams to deliver products that bring value to customers. Product managers monitor and control the product lifecycle while ensuring there is the right corporate environment for its development. The product development process is one aspect of the product management process.

Product Research 91

Product Research User Testing Research Software Feedback Software 91

Userpilot

JANUARY 8, 2024

Host product webinars to reach your target audience Develop webinar content that educates your audience on industry trends, common challenges, and how your product addresses these issues. The idea is to share resources free in exchange for lead data (mostly name, email, and basic company info). Personalize your campaigns.

Analytic Tools 100

Analytic Tools Research Software Feedback Software Customer Experience 100

Userpilot

JULY 27, 2023

Chief Technical Officer : Responsible for outlining the company’s technological vision, implementing technology strategies, and ensuring that the technological resources are aligned with the company’s business needs. They also manage finances and supervise one or more engineering teams. Average salary: $196,172/yr.

Research Software 93

Research Software Feedback Software Analytic Tools Onboarding KPIs 93

The Product Coalition

FEBRUARY 2, 2023

As product managers, it’s our job to develop solutions that solve real problems for our customers and create value for the business. Chances are, it might have been because the team wasn’t using the hypothesis-driven approach correctly. But with so many potential ideas to pursue, how do you know which ones are worth pursuing?

User Testing 138

User Testing Feedback Software Product Research Research Software 138

Userpilot

JANUARY 22, 2024

The framework is a roadmap for creating a winning product marketing strategy that drives effective resource allocation and provides a flexible foundation for growth. First, you need to research your audience and the available framework options. As a PMM, you’ll find that a framework helps direct your focus and resources.

Feedback Software 92

Feedback Software Research Software Analytic Tools Product Research 92

ProductPlan

APRIL 25, 2023

Great teams assemble individuals with differing skill sets, perspectives, and experiences. For example, Iron Man and Captain America leading the Avengers or Superman, Batman, and Wonder Woman teaming up as the Justice League. Many product teams now have their own team of super-powered individuals banding together for a common cause.

Customer Experience 52

Customer Experience Data Visualization Reporting Tools Weak Development Team 52

Product Innovation Educators

JANUARY 13, 2020

Listen to understand the basic definition of marketing, marketing roles that may have resources useful to product managers, and how product managers can make better use of marketing resources. 0:38] What was your experience developing Adobe Creative Cloud? 7:06] How do you describe marketing?

User Testing 85

User Testing Product Research Marketing Research Software 85

DISQO

MARCH 6, 2020

It requires teams to gain insights directly from consumers through experimentation and prototyping, align to the actual wants and needs of the market, and accelerate time-to-market. Plus, either way, you need to be good at quickly recognizing and correcting bad decisions. Combining experimentation with market research.

User Testing 52

User Testing Product Research Research Software Feedback Software 52

BrainMates

JULY 31, 2023

Products logically step through a gestation or development period within the organisation and an introduction period in the marketplace, and then consequently move from growth to maturity and eventually decline. Organisations with poor product management practices have misguided expectations. Why Bother Innovating?

Product Management 52

Product Management Product Manager User Testing Weak Development Team 52

The Product Coalition

JANUARY 26, 2024

Twenty five mini-research ideas for finding something meaningful to work on. In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. So let’s talk about mini-research. The perfect world does not exist, though. There is only the real world.

User Testing 100

User Testing Product Research Research Software Data Visualization 100

Userpilot

NOVEMBER 10, 2022

Support pain points occur when the customer support teams provide insufficient help or there aren’t enough available resources for the customer. Lack of support or poor-quality assistance from your team can lead to support pain points. These issues can include: Slow response times from your support team.

User Friction 86

User Friction Customer Experience User Testing Product Research 86

Product Talk

DECEMBER 9, 2020

For this story, we spoke with a product team leading the Digital Hotels vertical at Seera Group , a travel and tourism company based in the Kingdom of Saudi Arabia (KSA). Hope Gurion coached the Seera team using Product Talk’s Continuous Discovery Habits curriculum. Meet the Seera Hotels product team. You can find them here.

Travel 137

Travel Data Visualization Product Research Research Software 137

Userpilot

SEPTEMBER 7, 2022

It also gives product teams a better understanding of the market and sparks product innovation. White-space mapping, in turn, is the process used to categorize and visualize all market research findings. Internal mapping translates your company’s strengths, weaknesses, and competitive threats.

Data Visualization 92

Data Visualization Feedback Software Research Software Analytic Tools 92

Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. User-generated content on these sites often ranks on Google as well, so addressing negative sentiment can help you mitigate bad reviews in the future. Source: G2. As a bonus, G2 also lets you sort reviews by star rating or filter by specific keywords.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

JANUARY 10, 2024

User research methods for SaaS: Usability testing User testing User interviews Focus groups Session replays First click testing User feedback surveys Card sorting A/B testing Product analytics Heatmaps Userpilot can help you conduct user experience (UX) research and easily interpret the data. What is user research?

User Testing 94

User Testing Research Software Analytic Tools Feedback Software 94

The Product Coalition

DECEMBER 21, 2020

If you let yourself get carried away, it’s really, really hard to tell the difference between a good and bad one. The result of idea validation is to develop a feasible prototype or MVP?—?both It also lays the foundation for a more intensive market-fit investigation, later on, to make sure it’s profitable. Should it be done?

User Testing 154

User Testing Product Research Research Software Feedback Software 154

Bain Public

OCTOBER 27, 2020

But when things go wrong, there’s nothing worse for a product manager than losing credibility with their team, executives and customers. These are just some of the many horrors that arise when product management really takes a bad turn. In fact, according to CB Insights , the number one cause of startup failure is no market need.

Weak Development Team 52

Weak Development Team Product Research Product Management Product Manager 52

Product Talk

SEPTEMBER 11, 2019

After sharing how I thought the business could improve based on the market situation, customer feedback , and some new ideas that leveraged our core technologies, she looked at me and said: “What are you doing? A few weeks later, she offered me a job on her team. My teams move markets. I’m researching. Tweet This.

Research Software 185

Research Software User Testing Data Visualization Feedback Software 185

Userpilot

SEPTEMBER 15, 2022

External CI can be collected from any resource of third-party data (social media posts, and market research surveys). Customer success teams use CI data to personalize customer experiences , speed up product adoption and boost customer retention. External CI can be collected from any resource of third-party data.

Feedback Software 96

Feedback Software Research Software Analytic Tools Data Visualization 96

Usersnap

DECEMBER 19, 2023

TL;DR The article underscores the importance of 1 to 5 rating scale surveys & how it has helped me in my PM journey, exploring their simplicity, versatility, and impact on user-centric product development. A user might rate a product they purchased online with 1 (very poor) to 5 (excellent) stars.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

bpma ProductHub

OCTOBER 16, 2016

Currently at Pragmatic Marketing, Paul helps companies build product teams by teaching their managers and marketers how to become market-driven. Most companies and product teams have to find the right balance between investing in the new and supporting existing products.

Reporting Tools 150

Reporting Tools Research Software Analytic Tools User Testing 150

PMLesson's Ace the PM Interview

FEBRUARY 6, 2019

Hard Skills Technical Expertise Why it’s Important : Good PMs have a strong technical background, which allows them to work well will engineering teams. They know how to credibly push back on engineering team’s estimates and determine whether a project is under or over-scoped.

Research Software 97

Research Software Artificial Inteligence Feedback Software User Testing 97

The Product Coalition

OCTOBER 6, 2020

By leading the creation and development of groundbreaking qualitative analysis products, Jared is dedicated to helping companies like Netflix, Sony, and Disney understand how their content impacts audiences everywhere. That’s Jared and his teams focus on identifying the core emotions that people use when they express how they feel online.

User Testing 145

User Testing Data Visualization Product Research Research Software 145

Ronke PM

APRIL 5, 2023

Design-driven leadership is product management Final thoughts The very essence of leadership is creating a space that enables our teams to dream big, imagine, and bring what was once unthinkable to life - therefore, changing humanity. Transformation can also transpire with our cross-functional team members and leaders.

Leadership 52

Leadership User Testing Product Management Product Manager 52

Usersnap

NOVEMBER 4, 2021

Both roles are big players within an agile team (or scrum team) of a business. A product owner’s role tends to be more tactical, and they work with the scrum team to make the product manager’s plans a reality. Although they are both parts of the same team and share many of the same goals, the two roles have different focuses.

Product Research 52

Product Research User Testing Feedback Software Weak Development Team 52