The Product Guy

JULY 2, 2017

If you are just starting out in your product management career it is important to look at where you fit in the market. This is where you will need to do carry out market research and value proposition testing. How can you further establish a competitive advantage in the market? (Do Do you have a Product Roadmap?

User Testing 295

User Testing Product Research Customer Experience Analytic Tools 295

UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research?

User Testing 78

User Testing Product Research Market Research Research Software 78

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 280

Agile Product Research User Testing Feedback Software 280

Roman Pichler

OCTOBER 6, 2020

What kind of user experience (UX) should the product give rise to? This includes discovering the right UX design and functionality and making the right technical decisions. Development team representatives—ideally a UX designer, one or two developers, and a tester—should also engage in the discovery activities.

Product Research 296

Product Research Technical Review Feedback Software Research Software 296

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Userpilot

DECEMBER 7, 2021

Product designer vs UX designer—how do these two roles measure up against each other? While product designers and UX designers often have intertwined responsibilities, they are not the same. This article will walk you through all you need to know about a product designer vs a UX designer. Product designer vs UX designer.

UX 98

UX Research Software User Testing Analytic Tools 98

Roman Pichler

JANUARY 9, 2018

I find it helpful to form a product discovery team that consists of: Development team members: user experience (UX) designer, developer, tester; Key stakeholders , for example, people from marketing, sales, and support; A ScrumMaster or agile coach. The UX designer, developer, tester should work on the development team.

Product Research 184

Product Research Technical Advisors User Testing Research Software 184

The Product Coalition

SEPTEMBER 23, 2018

I want to address such topics here and show how product roadmaps can help the team collaboratively gather the pieces of work and have a view of long term desired outcomes that afterwards are going to be broken down into sprints, not the other way round. It shows a long term planning for the specific product.

Roadmap 94

Roadmap Data Visualization User Testing Reporting Tools 94

Userzoom

APRIL 21, 2020

UX at William Hill is all about understanding the psychology behind customer decisions and designing products that enhance their experience. How did you end up in your current UX role at William Hill? After I finished my psychology degree, I worked in marketing, PR and events for a few years. That’s how I started with UX.

User Testing 93

User Testing Research Software Product Research Data Visualization 93

Mind the Product

FEBRUARY 22, 2018

That distinction instead belongs to the UX designers and user researchers who’ve gobbled up product tester market research panels from us at a significantly higher rate than product managers so far. The user researchers use our platform for pretty much the same reason product managers do. Cool, we thought.

Product Research 136

Product Research User Testing Customer Experience Research Software 136

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 156

Agile Product Research User Testing Product Management 156

Userzoom

JUNE 6, 2019

UX researchers, Soma Ray & Stephanie Agotborde, describe how they created the ultimate UX super-team at Booking.com. In the following video and transcript of their talk at BetterUX London 2019 , Soma and Stephanie discuss their belief that research is a team sport, rather than a monolithic process that sits in isolation.

User Testing 93

User Testing Research Software Product Research UX 93

Product Talk

APRIL 17, 2024

We have five product managers, one UX researcher , five designers—one of them director of design, leading the design team. I was lucky because I had a product owner and I wanted to get rid of product owners, but one of my product owners told me that she would love to become a UX researcher. Congratulations.

Product Research 311

Product Research User Testing Data Visualization Research Software 311

Userpilot

MAY 5, 2022

The product management life cycle consists of seven main stages: You start with Market Research to assess the external business environment and identify the needs of the users. Roadmapping should focus on product vision and delivering key business objectives. 4: Roadmapping. #5: 1: Market research & user research. #2:

Product Research 98

Product Research User Testing Research Software Feedback Software 98

The Product Coalition

SEPTEMBER 21, 2020

Uncertain outcome- Sometimes it’s impossible to predict how other metrics not directly impacted by your experiment will react, especially when the user ecosystem is complicated, such as a 2-sided market or constraint driven services. The best way to keep the team moving is to treat the experiment roadmap like a game of battleship.

Customer Experience 167

Customer Experience Data Visualization User Testing Product Research 167

The Product Coalition

MAY 14, 2018

UX and product management have broadly the same goals?—?to They benefit from learning the UX mindset, introducing UX techniques directly into their workflow and influencing others in their organisation to adopt UX as an integral process. UX is essential for product managers. But don’t just take our word for it?—?we

UX 68

UX Product Research User Testing Research Software 68

Userpilot

JULY 31, 2024

In today’s ultra-competitive landscape, your product development strategy is a roadmap that helps you navigate the journey from product idea to market success. There are 5 main types of product development strategies: market expansion, product improvement, product extension , disruptive innovation, and diversification.

Analytic Tools 104

Analytic Tools Research Software Feedback Software User Testing 104

Userpilot

JULY 25, 2024

Here’s a breakdown of your core responsibilities: Product Strategy Development : Assist in crafting and executing product strategies aligned with company goals and market needs. Market Research and Analysis : Conduct thorough market research to identify opportunities, customer needs, and competitor activities.

User Testing 94

User Testing Analytic Tools Data Visualization Feedback Software 94

Userpilot

JANUARY 14, 2024

Typically, product managers are responsible for market and user research, product discovery , feature prioritization , and roadmapping. A degree in business, marketing, computer science, engineering, and data science can give you the foundation for a typical career path in product management. What is a product manager?

Data Visualization 105

Data Visualization Analytic Tools Research Software Feedback Software 105

Userpilot

AUGUST 10, 2022

Let’s have a look at the main steps: Conduct market research. Roadmapping. Conduct market research. Market research is necessary to assess the current situation in your industry. You can’t separate market research from customer research. Market Research.

Product Research 95

Product Research User Testing Feedback Software Research Software 95

ProductPlan

MARCH 5, 2021

In other words, you may not set the product strategy or own the product roadmap , but you will set priorities for your projects. Associate product managers will collaborate daily with other product team members and other adjacent teams like UX and engineering. Engineering, UX, and marketing should trust and respect you.

User Testing 132

User Testing Product Research Product Management Product Manager 132

Userpilot

AUGUST 29, 2023

The product management process starts with building an understanding of your users and the market, defining a vision and strategy , generating and prioritizing ideas that could solve user problems, articulating them in a clear roadmap, launching an MVP, and then gathering feedback to evolve it over time. Drives product success.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

UX Studio: Product Management

AUGUST 17, 2018

Usability testing forms a user experience research method, usually a qualitative one, as the core of UX research. The most important first step: Learn the basics of usability testing, start doing tests and make them an essential part of your UX process. UX design or redesign phase. What is usability testing?

User Testing 141

User Testing Product Research Research Software Feedback Software 141

Userpilot

SEPTEMBER 14, 2022

Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing. Market Research. Go-to-market strategy. What is (and isn’t) product marketing when launching a product?

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

MAY 29, 2024

Whether you're an aspiring entrepreneur, a seasoned product manager, a UX designer , or simply curious about the process, this guide will walk you through the essential steps, best practices, and tools you need to create successful products. Design a product in 7 steps: Carry out market research and generate ideas to help you stand out.

Data Visualization 105

Data Visualization Research Software Feedback Software Analytic Tools 105

Userpilot

OCTOBER 6, 2022

Apart from regular product management skills like leadership or UX design, data product managers need to be proficient in managing the data product lifecycle. Data PMs use data to set goals , build roadmaps, and validate ideas. A data PM can use UX analytics tools to record and analyze user behavior in-app to optimize the UI.

Data Visualization 98

Data Visualization Customer Feedback User Testing Analytic Tools 98

ProductPlan

JANUARY 24, 2019

Need help prioritizing the many features and other initiatives competing for space on your product roadmap? Google originally created the HEART framework to help its UX teams improve users’ experience with Google products. But, product managers can get as much benefit out of the HEART framework as UX designers have.

Framework 82

Framework Customer Experience Research Software User Testing 82

Userpilot

NOVEMBER 19, 2022

By conducting market and customer research, PSMs help product teams uncover opportunities that their product could satisfy, and validate ideas. They also work with product managers on the product roadmap , carry out experiments to validate ideas and help identify minimum viable features for the MVP. Book the demo!

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

SEPTEMBER 14, 2023

The UX product manager’s role is to develop intuitive , user-centered product experiences. Conducting market research and competitor analysis. Managing the product roadmap. UX PMs carry out experiments and user testing to identify customer pain points, needs and wants. Developing and prioritizing ideas.

Research Software 105

Research Software Analytic Tools Feedback Software Product Research 105

The Product Coalition

MARCH 13, 2023

During the conception stage, market research is conducted to identify gaps in the market and understand customer needs. This research helps to identify potential opportunities for new products. During this phase, the team creates a comprehensive plan for how to bring the product to market.

User Testing 158

User Testing Product Research Development Customer Feedback 158

Userpilot

JUNE 12, 2023

TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot. Book a demo to learn more.

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Centercode

SEPTEMBER 29, 2020

They only see these programs as an insurance plan — a checkbox on top of other investments already made in critical areas like market research, quality, and user experience. Ideas for feature enhancements that drive innovation and your product roadmap. The Small Shift. Benefits for product teams.

User Testing 84

User Testing Product Research Testing Customer Experience 84

Userpilot

NOVEMBER 14, 2022

Develop and prioritize the roadmap to give structure to product development. Thanks to its myriad of templates, you can easily create all the visual aids your team may need like roadmaps or opportunity solutions trees. Its focus is on defining the key outcomes your product should deliver through customer and target market research.

Product Research 98

Product Research User Testing Onboarding KPIs Research Software 98

Userpilot

MARCH 8, 2022

Andrea’s unique perspective and critical thinking have led her to contest a number of well-established notions in Product Management: from NPS, through KPIs and OKRs , Product Roadmaps , to Product Prioritization Framework – Andrea takes no prisoners. Susan’s largest contributions to the Product Management field.

Technical Advisors 116

Technical Advisors Product Research User Testing Analytic Tools 116

Userpilot

OCTOBER 14, 2021

Prioritize your roadmap with objectives in mind. Break that cycle with proper customer research that will help you understand how wrong you are about your current hypothesis. Prioritize your roadmap. Always ask 'what' and 'why' when looking to solve problems. Prioritize usability above shiny objects.

User Testing 98

User Testing Product Research Customer Feedback Feedback Software 98

Userpilot

JULY 18, 2023

Roadmapping software visualizes and plans product development over time, facilitating coordination and alignment across teams. These tools enable product managers to conduct market research , competitor analysis, and user feedback analysis. Let’s get right to it! More importantly, it helps launch already strong MVPs.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Reporting Tools 98