Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Public databases : Secondary sources, excellent at initial research stages. What is market research?

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User Testing Research Software Market Research Product Research 101

UX Studio

NOVEMBER 26, 2018

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

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User Testing Market Research Product Research Research Software 107

Product Innovation Educators

FEBRUARY 24, 2025

From Personal Problem to Market Opportunity Anya found herself wanting to look more professional but discovered existing clothing services weren’t designed for busy professionals who prioritized efficiency over fashion. Through market research, she discovered her ideal customers weren’t whom she initially expected.

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User Testing Research Software Feedback Software Customer Communications 179

Product Innovation Educators

FEBRUARY 12, 2018

One of the skills you need as a product master is customer and market research. It was an episode several listeners really appreciated and I have invited Gerry back to share more of his expert experience with market research. 15:02] What’s the best way to identify those needs using market research?

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User Testing Market Research Research Software Product Research 120

UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research?

User Testing 78

User Testing Product Research Market Research Research Software 78

Product Innovation Educators

JULY 5, 2021

To learn about Conjoint Analysis, we are talking with Patty Yanes , a market researcher who has led numerous research projects that resulted in new insights about customers and a deeper understanding of their needs. Once we’ve designed our Conjoint study, we pre-test our survey. 17:35] How do we field the study?

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Research Software Product Research User Testing Wireless 222

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.

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Data Visualization Research Software Reporting Tools Analytic Tools 82

Product Innovation Educators

SEPTEMBER 9, 2024

Case Study: Apple as an Analyzer (Fast Follower) While Apple is often seen as a highly innovative company, its success comes more from its role as an analyzer or fast follower.

Research Software 304

Research Software User Testing Customer Experience Analytic Tools 304

Intercom, Inc.

NOVEMBER 18, 2020

To understand the way support leaders are thinking about automation, we worked with an independent market research firm to survey a random sample of 404 customer support leaders across both B2B and B2C industries in several sectors, including retail, healthcare, and technology. A note about methodology.

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User Testing Customer Experience Research Software Product Research 223

Product Innovation Educators

FEBRUARY 19, 2024

Market research essentials for product managers Today we are talking about the knowledge area called market research. Market research essentials for product managers Today we are talking about the knowledge area called market research.

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Research Software Systems Review User Friction Product Research 288

Userpilot

DECEMBER 18, 2024

Useful for studying behavior patterns and problem areas. Participant recruiting : Outsource the work of finding the right participants for your study, freeing you up to focus on the more important strategic parts. It provides extensive market research features for collecting and analyzing quantitative and qualitative data.

Data Visualization 105

Data Visualization Analytic Tools Research Software User Testing 105

Alchemer Mobile

NOVEMBER 22, 2024

To better understand the common challenges organizations face with digital feedback tools, we conducted a comprehensive market research study that revealed several critical pain points. While reaching them through digital channels should be easy, it often proves to be a challenge.

Feedback Software 130

Feedback Software User Testing Research Software Customer Feedback 130

Mind the Product

NOVEMBER 15, 2019

To minimise the number we need to spend time doing effective product research – a combination of user research, market research and product analytics. He references a study by The Standish Group who researched 2,000 software projects and found that 45% of the features shipped were never used.

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Product Research User Testing Research Software Data Visualization 174

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers. What is primary market research?

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Intercom, Inc.

NOVEMBER 18, 2019

We worked with an independent market research firm to survey a random sample of 500 consumers and 500 business leaders. Methodology: A quick note on methodology: we worked with an independent market research firm to survey a random sample of 500 consumers and 500 business leaders. The study’s margin of error is ±4.1%

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User Testing Product Research Banking B2C 42

The Product Coalition

OCTOBER 2, 2024

Hamburg, Germany Stefan studied Agricultural Economics in Hamburg, Germany. “I That’s why I focused my studies on consumer behavior and trends.” After graduating, he worked with organizations like GfK and Ipsos  — big names in consumer insights and market research. But we also have a research consulting team.

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User Testing Data Visualization Customer Feedback Research Software 148

freshtrax

JULY 31, 2023

In this article, we will focus on a case study of user interviews and marketing strategies in North America, and introduce the benefits of research in different cultural backgrounds from the perspective of a business producer and a marketer who were involved in the project. for a Japanese entertainment company.

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User Testing Product Research Customer Feedback Research Software 98

The Product Guy

SEPTEMBER 12, 2017

As you study the people who use your product or might use it, patterns start to emerge. A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product.

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Research Software User Testing Analytic Tools Product Research 273

Product Innovation Educators

AUGUST 5, 2019

Another misunderstanding is thinking of VOC as any kind of market research. VOC is actually a subset of the entire field of market research. Another misunderstanding is thinking of VOC as any kind of market research. VOC is actually a subset of the entire field of market research.

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User Testing Product Research Research Software Customer Experience 168

Antwak Blog

MARCH 26, 2021

Market research is the process of gathering information about your business’s buyer personas, target audience and customers. The market research also provides a deep understanding of wide variations of things. What all things make up your market and the challenges you might face. Primary uses for Market Research .

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Market Research User Testing Product Research Marketing 52

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Product Innovation Educators

OCTOBER 31, 2016

This episode is about market research – what’s in your toolbox for conducting consumer and market research? In that episode we discussed quantitative and qualitative research tools but didn’t go into details about applying Conjoint. He went on to earn a PhD in Market Research.

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Data Visualization Product Research Research Software User Testing 127

Product Innovation Educators

NOVEMBER 2, 2020

Studying for the NPDP certification was my way to accomplish this. I studied for the New Product Development Professional (NPDP) certification, and that was such a lightbulb moment for me that I now train others to earn the certification. Market Research. Studying for the NPDP certification was my way to accomplish this.

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Certifications Research Software Product Management Product Manager 189

UX Studio

APRIL 25, 2019

This could also translate into reduced budget needs for marketing campaigns once you’ve better defined your market target. Wait, don’t we already do this in a market research? Case study: How we conducted brand research on our UX studio brand. We definitely have some ideas!

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User Testing Product Research Research Software Branding 74

DISQO

MAY 10, 2018

” Only using traditional market research methods wouldn’t work either, because MRLN wasn’t certain on which customer segment to focus on. The post Case study: How Alpha enabled a corporate-incubated startup to validate a product offering 3x faster appeared first on Alpha. MRLN is growing!

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Product Research Startups User Testing Reporting Tools 75

The Product Coalition

MAY 14, 2021

When deciding to execute a market penetration strategy, I will show step-by-step strategy building. Key 1: Start with report and research Obviously, you cannot write a strategy based on your desire. It needs to start with market research in consideration of internal company powers. However, low risk means low profit.

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Reporting Tools Strategy Technical Review Marketing 151

Mind the Product

OCTOBER 25, 2016

And while this wasn’t a scientific study, the results are directionally valuable and, for what it’s worth, consistent with my experiences and those of my colleagues. A few weeks ago, I invited Mind the Product readers to take part in a brief survey with a simple goal: to identify the biggest challenges product managers face in their role.

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User Testing Product Research Feedback Software Product Management 187

The Product Manager

DECEMBER 20, 2024

Concepts like market research, gamification, growth loops, and development frameworks all make sense in theory , but what do they look like in the real world? The post 5 Product Management Case Studies We Can All Learn From appeared first on The Product Manager.

Product Management 52

Product Management Product Manager Product Research Market Research 52

The Product Coalition

SEPTEMBER 4, 2023

This means not only leveraging quantitative data but also doing market research and generative interviews with a wide range of users from different demographics, backgrounds, and usage patterns. While diverse research takes time, and relying on product analytics alone may seem like a quicker alternative, it has downsides.

User Testing 148

User Testing Customer Feedback Vision Customer Experience 148

The Product Guy

OCTOBER 8, 2024

Present customer feedback, market research, or case studies to make your case. One of the best ways to do this is by building strong relationships based on trust and credibility. When senior leadership pushes for a feature that doesn’t align with the product vision, use data to guide the conversation.

Customer Feedback 150

Customer Feedback Data Visualization Product Management Product Manager 150

Usersnap

APRIL 12, 2019

Keep reading for info on Google’s current user research. We will cover study templates, focuses, and trajectory among other facets. Marketing research at Google first compiled search rankings. Soon after, its studies also focused on service expansions and acquisitions. Market research has two goals.

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User Testing Research Software Customer Feedback Feedback Software 110

Mind the Product

NOVEMBER 1, 2017

How do you collectively build your marketing persona through a workshop? Market research and having a customer proxy are prerequisites for a persona workshop. Find Targeted People for a User Study. It helps your team by. forming a specific, consistent understanding of your audience among your team. The Process.

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Construction Workshop User Testing Customer Experience 139

The Product Coalition

AUGUST 17, 2022

This super identity has been shown in multiple studies to be a strong positive factor in successful teams building new products: How to get a super identity First, you need a super goal. A super goal needs you to find an outcome that will facilitate alignment across the organisation, across the different silos and functions.

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User Testing Research Software Product Research Market Research 146

Mind the Product

OCTOBER 8, 2018

Understand Your Competitors Through Market Research. In Arunachalam’s case, as he was entering at the late majority stage of the sanitary pad market, he spent a lot of time understanding the strengths and weaknesses of his competitors before deriving his unique selling point – cost effectiveness.

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Product Research User Testing Marketing Weak Development Team 183

Userpilot

JULY 22, 2024

Here are the steps to develop your positioning effectively: Conduct thorough market research. Perform competitive analysis by identifying competitors, studying their offerings, and conducting a SWOT analysis to find market gaps. Conducting market research surveys with Userpilot. Understand your competition.

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Research Software Positioning Data Visualization Definition 103

Mind the Product

JANUARY 22, 2019

I began my journey into systems thinking as a grad student studying public policy at NYU and I’ve been on the look-out for interesting thinkers in the space ever since. Our first order of business is to understand the ecosystems of our customers, organizations, and products, and how they all affect each other. Mapping Methodologies.

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