Userpilot

OCTOBER 10, 2022

Are you having trouble deciding on what feature adoption metrics you should choose to measure the success of the new feature? In this article, we’ll cover the key metrics you need to develop an informed feature adoption strategy and discuss how you can improve them. What is feature adoption in SaaS?

Onboarding KPIs 97

Onboarding KPIs Feedback Software Analytic Tools Research Software 97

Userpilot

AUGUST 23, 2024

Popularly known as the Product-Led Geek, Ben Williams has spent over 20 years as an executive, helping startup founders and product leaders succeed. He’s skilled at building and mentoring high-performing teams and has a knack for scaling growth across different areas, like PLG, PLS, user onboarding, and retention.

Webinar 104

Webinar Onboarding KPIs Data Visualization Customer Experience 104

Alchemer Mobile

NOVEMBER 10, 2022

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. Developers can remove the pains associated with constantly incorporating new SDKs into an app and focus on delivering products that transform the customer experience.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Userpilot

OCTOBER 22, 2023

Whether in the context of new customer activation, upselling premium features, or reducing churn, strong user engagement is a clear indicator of customers’ ongoing commitment to your product. Of all the tools at your disposal, webinars are particularly effective at accomplishing this goal.

Feedback Software 105

Feedback Software Webinar Onboarding KPIs Customer Experience 105

Userpilot

MAY 2, 2024

Customer retention is vital for product success and business profitability. You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. TL;DR Customer retention is the ability to keep your customers actively using their products.

Onboarding KPIs 111

Onboarding KPIs Customer Experience Feedback Software Customer Feedback 111

Userpilot

OCTOBER 19, 2024

Customer satisfaction (CSAT) is a measure of how well a company’s product, service, and overall experience meet customer expectations. Satisfaction in SaaS, therefore, isn’t simply about developing a nice product and launching it in the market. Regular updates : The product is frequently improved based on user feedback.

Customer Satisfaction 111

Customer Satisfaction Customer Experience User Testing Feedback Software 111

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

JUNE 10, 2024

Researching customer onboarding strategies for your SaaS product? The article shares 17 tried-and-tested customer onboarding tactics that will help you build delightful user experiences and drive product growth. Create a welcome series of in-app and email messages to greet users and kick off onboarding.

Onboarding KPIs 105

Onboarding KPIs User Testing Data Visualization Analytic Tools 105

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

SEPTEMBER 18, 2020

Learn why you should ditch your product tours, embrace primary, secondary and tertiary onboarding instead, and love onboarding experiments. The whole point of onboarding is to push someone down the user journey , which means you shouldn’t stop at new user activation. “Should we just do a product tour?

Onboarding KPIs 105

Onboarding KPIs Education Analytic Tools Feedback Software 105

Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

OCTOBER 31, 2022

Looking to drive adoption with contextual user onboarding ? As any savvy product manager will know, picking the right tool is essential to the success of your SaaS – so it’s worth taking the time to choose carefully. Another impressive dimension of Userpilot’s software is event tracking and feature tagging.

Analytic Tools 98

Analytic Tools Onboarding KPIs Feedback Software Data Visualization 98

Userpilot

APRIL 28, 2023

Have you ever abandoned a product due to poor customer onboarding? One where you have to teach yourself how to use the product? If your users aren’t activating or adopting your product, you likely don’t have a proper customer onboarding strategy, or it’s not doing what it should.

Feedback Software 98

Feedback Software Analytic Tools Onboarding KPIs User Testing 98

Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Product Marketing 98

Userpilot

MARCH 31, 2023

Analytics vs metrics – how do they differ from each other? Though both are important, analytics and metrics have distinct meanings and purposes in your data analytics process. Understanding the nuances between them is critical to utilize them to improve your feature adoption , customer behavior, etc.

Data Visualization 98

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 98

Userpilot

JULY 15, 2021

Good user onboarding for SaaS is part science, part art. Given how closely onboarding relates to important metrics like activation and retention, it’s essential to get it right. In this ultimate guide, you’ll find all our top tips for onboarding in one place, including: A definition of onboarding.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing Customer Experience 98

Userpilot

FEBRUARY 3, 2023

The customer onboarding lifecycle is the ongoing process of educating users on your product and helping them achieve success with it. In SaaS, onboarding is the key to not only converting free users into paid customers but also driving long-term loyalty. Point users to key actions with onboarding checklists.

Onboarding KPIs 98

Onboarding KPIs Customer Experience User Testing Customer Feedback 98

Userpilot

NOVEMBER 7, 2023

In SaaS, acquiring customers through marketing is not enough for sustainable growth. That’s why customer engagement marketing is an essential pillar, as it provides the building blocks for making customers stay, engage , and eventually become loyal advocates for your product.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

SEPTEMBER 28, 2023

Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. What is marketing experimentation? Why you should run marketing experiments?

Data Visualization 105

Data Visualization Analytic Tools User Testing Research Software 105

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

JUNE 20, 2023

Learning to reduce customer onboarding time will impact your business in no small way. Your new users will experience the product quickly, and your adoption and retention rates will go up. But what exactly is an onboarding time, and how do you improve it for your SaaS? What is customer onboarding time?

Customer Experience 98

Customer Experience Onboarding KPIs Analytic Tools Feedback Software 98

Userpilot

DECEMBER 19, 2022

Understanding your users and their journey stages will help you create flows tailored to the various SaaS onboarding phases. This is essential because your customers aren’t all the same; their needs change as they progress through your product. Benefits of the SaaS user onboarding process: Improved retention. Welcome new users.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 98

Userpilot

MAY 2, 2024

It puts your product’s future at risk. In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. Personalize the customer experience , for example, through tailored onboarding. Fortunately, there are things you can do to reverse the trend.

Data Visualization 105

Data Visualization User Testing Customer Feedback Analytic Tools 105

Userpilot

FEBRUARY 20, 2020

So your team deployed new product updates again this week. But instead of hearing feedback about the new features, all you got are… …crickets. . Users don’t care about your new features. They care about what those new features can do for them. Here’s how to do your product updates right.

Feedback Software 128

Feedback Software Onboarding KPIs User Testing Customer Experience 128

Userpilot

MAY 9, 2024

The age-old question: growth marketing vs demand generation, which one should you focus on? Both are useful tools for optimizing your marketing strategy, helping you boost product growth and lead generation. Since the two marketing tactics are innately different, their effectiveness is measured using separate metrics.

Data Visualization 105

Data Visualization Customer Experience User Testing Marketing 105

Userpilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products. Let’s get to it.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

Userpilot

SEPTEMBER 23, 2021

Most SaaS companies know that new user onboarding is important, but hardly any of them really nail it. Perhaps that’s because onboarding is a complex process, involving the education of each new user so that they’re satisfied on an individual level with the value they receive from your business. What is user onboarding?

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience User Testing 98

Userpilot

AUGUST 20, 2023

After tirelessly working on a new release, the next step is to drive feature adoption and ensure the intended users enjoy using it. This article shows you the right strategies to implement for feature adoption. Feature discovery focuses on making users aware of new or underused features. What is feature adoption?

Feedback Software 98

Feedback Software Onboarding KPIs Product Research Strategy 98

Intercom, Inc.

MARCH 16, 2021

With the right strategy and proactive support tools – think Outbound Messages , Product Tours , Mobile Carousels , and Banners – you can alert customers to known issues, like delivery delays, bugs in your product, and website downtime. Onboard new customers. But, of course, newbies will often experience a steep learning curve.

Data Visualization 202

Data Visualization User Friction Onboarding KPIs Outbound 202

Userpilot

AUGUST 31, 2023

Customer acquisition marketing refers to the subset of strategies and activities within customer acquisition that focus on marketing techniques to attract and convert potential customers. Teams from Marketing, Demand Generation, Growth, Sales, Media Buying, and Customer Success are in charge of customer acquisition.

Research Software 110

Research Software Feedback Software Analytic Tools User Testing 110

Userpilot

MAY 16, 2023

What are value metrics? We also examine a few examples of how companies use value metrics in their pricing strategy. TL;DR Value metrics are the features of a product that customers associate with its value and are happy to pay for. To identify your value metrics look at your product use cases.

Feedback Software 98

Feedback Software Analytic Tools Onboarding KPIs User Testing 98

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Userpilot

JANUARY 16, 2024

The customer onboarding process flow chart is a tool that’s essential for optimizing your activation and adoption efforts. TL;DR A customer onboarding process flow chart is a visual tool that outlines the key stages of customer onboarding , aiding SaaS teams in creating consistent and effective onboarding experiences.

Data Visualization 105

Data Visualization Feedback Software Analytic Tools Onboarding KPIs 105

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. The goal is to engage and nurture them with relevant content that highlights your product as a viable solution.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Product Marketing Research Software 98

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 97

B2B Research Software Feedback Software Customer Experience 97