Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.

Product Research 75

Product Research User Testing Research Software Feedback Software 75

The Product Coalition

JUNE 22, 2022

There was an enormous chasm between the company’s goals and my role in executing the strategy. At the time, I was managing a wellness product in the nutraceutical space. I needed sales, marketing, manufacturing, distribution, and tech to execute. As the engagement ended, the product strategy died.

Consulting 127

Consulting Product Strategy Customer Experience Strategy 127

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 75

Feedback Software User Testing Product Research Strategy 75

The Product Coalition

DECEMBER 13, 2021

Many startups with an ordinary product make the way to growth and scalability whereas others with great products fail to survive. Both product and product strategy should fall in place to make the startup sustainable and help them to grow. What and Why and the inspirational differences that product brings.

Framework 147

Framework Startups User Testing Onboarding KPIs 147

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Carrying out the relevant product discovery work and taking into account product ethics. Creating and validating a product strategy including market and user research.

User Testing 156

User Testing Product Research Weak Development Team Customer Experience 156

Sequent Learning

OCTOBER 29, 2024

Achieving and Scaling Product-Market Fit: A Guide for Product Managers in Mid-to-Large Tech Companies Introduction As product managers in mid-to-large technology companies, you’re no stranger to the challenges of maintaining and scaling product-market fit (PMF).

User Testing 40

User Testing Technical Review Feedback Software Customer Feedback 40

Alchemer Mobile

OCTOBER 31, 2018

Typically, a product manager’s responsibilities include: Owning long-term product strategy. When it comes to market fit and long-term roadmapping, product managers lead the charge. Product managers help to bridge the gap between needs on both sides.

Product Management 147

Product Management Product Manager Management Management 147

The Product Coalition

DECEMBER 19, 2021

Eventually, he managed the entire product from the execution standpoint, while I focused on the strategy and long-term planning. Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time. Most companies hire a product manager (and other positions) too late.

Product Management 162

Product Management Product Manager User Testing Weak Development Team 162

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? In retrospect I always focused more on execution, and less on planning and strategy. What is a Go-to-Market Strategy? Typically there are four steps to creating a detailed GTM Strategy.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well. That’s easy.

Analytic Tools 180

Analytic Tools Customer Experience B2C Enterprise 180

Userpilot

JULY 29, 2024

to guide product teams at every stage. Top-notch products. So, which product management frameworks should your team use? In this article, we’ve outlined an extensive list to help inform your product strategy. JTBD (jobs-to-be-done) is based on the principle that people use a product to complete a specific job.

Framework 87

Framework Feedback Software Analytic Tools Onboarding KPIs 87

ProductPlan

MARCH 5, 2021

Associate Product Manager. In terms of day-to-day work, associate product managers do everything a product manager does, but on a smaller scale. In other words, you may not set the product strategy or own the product roadmap , but you will set priorities for your projects.

User Testing 132

User Testing Product Research Product Management Product Manager 132

The Product Coalition

AUGUST 24, 2021

Enterprises such as Qualcomm and Cisco lost some portion of their market share, while Amazon and eBay had declines in their company valuations. A typical product development process would follow the Waterfall principles, taking quarters, and even a year to release a product to the market.

User Testing 146

User Testing Development Customer Experience Product Research 146

The Product Coalition

JULY 28, 2020

Product Management in an inter-disciplinary role which tries to marry Business strategy and Marketing with Design and Engineering, hence making better products that users need. Marketing Focus b. To do so, the activities of the PM include: a. Pipeline Requirement Analysis c. Win-Loss Analysis 2.

Data Visualization 78

Data Visualization Analytic Tools Startups User Testing 78

Product Management University

AUGUST 5, 2019

Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Market Segmentation. Let’s say all 20 products have three market segments in common.

B2B 100

B2B Product Management Product Manager Sales Training 100

Userpilot

DECEMBER 8, 2022

SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Entering immature markets and devising a relatable product vision are also serious challenges. To avoid product failure, don’t launch without achieving product-market fit first.

Feedback Software 87

Feedback Software User Testing Research Software Analytic Tools 87

Mind the Product

JUNE 19, 2018

This second post on the methods we use at Onfido to help us think commercially and strategically looks at State of Product meetings. This meeting is an exercise in strategy, an opportunity to take stock of where your product is, where it fits within the wider market, and where it should go. Product Market Analysis.

Data Visualization 99

Data Visualization Research Software Feedback Software Weak Development Team 99

ProductPlan

MARCH 5, 2021

Associate Product Manager. In terms of day-to-day work, associate product managers do everything a product manager does, but on a smaller scale. In other words, you may not set the product strategy or own the product roadmap , but you will set priorities for your projects.

User Testing 98

User Testing Product Research Product Management Product Manager 98

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 79

Product Research User Testing Customer Feedback Research Software 79

Userpilot

FEBRUARY 17, 2023

TL;DR Product discovery comes before the product delivery process and its aim is to find and validate opportunities and solutions that will enhance product value and drive business goals. Product discovery enables teams to achieve and maintain the product-market fit and removes bias from the product management process.

Product Research 83

Product Research User Testing Data Visualization Feedback Software 83

Userpilot

AUGUST 14, 2024

In contrast, traditional sales-led businesses rely more heavily on aggressive product marketing and inorganic growth efforts. Benefits of product-led growth design include greater customer experience and retention by better aligning with user needs. This leads to faster market launches and higher adoption rates as well.

User Testing 87

User Testing Product Research Customer Experience Feedback Software 87

Userpilot

JULY 8, 2021

Online Product Management by General Assembly is a product manager course for beginner product managers that includes a final project at the end, that you can proudly add to your portfolio. A product manager course for advanced/pro product managers should teach you how to move from product execution to product strategy.

User Testing 57

User Testing Research Software Analytic Tools Feedback Software 57

Userpilot

NOVEMBER 21, 2022

Before the release, the product launch manager is involved in market and customer research. The insights from the market research feed into the go-to-market strategy. This outlines how to launch the product to the right clientele at the right time. Product launch manager job description.

Product launches 82

Product launches Product Research User Testing Research Software 82

Userpilot

JANUARY 29, 2023

The whole agile team should take part in release planning but the product owner is accountable for the final plan. Release planning should start by defining the product vision and setting product goals to realize it. The next step involves reviewing the backlog to align it with the goals.

Agile 86

Agile Feedback Software User Testing Product Research 86

The Product HQ

APRIL 20, 2024

That gives you the experience and expertise to get to the next level, where you start managing other product managers. Over time, potential product directors need to show an ability to lead the entire product team. On top of that, they need to show success in every product strategy they own.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

The Product Coalition

DECEMBER 14, 2018

Typically, a product manager’s responsibilities include: Owning long-term product strategy. When it comes to market fit and long-term roadmapping, product managers lead the charge. Product managers help to bridge the gap between needs on both sides.

Product Management 60

Product Management Product Manager Feedback Software Reporting Tools 60

The Product HQ

JUNE 1, 2024

On one hand, this entails having a clear understanding of the finance and fintech market. Finance PMs must know the challenges that businesses face in this niche as well as the products that they develop to target possible consumers. Depending on the type of product, these difficulties are either technical or conceptual.

Finance 52

Finance User Testing Data Visualization Analytic Tools 52

The Product HQ

JUNE 10, 2024

To name a few, these activities include product development, positioning, and pricing according to customer satisfaction. So product managers require many skills, including technical, marketing, customer feedback, data management, project management, and market evaluation skills.

B2B 52

B2B Product Research User Testing Data Visualization 52

Bain Public

FEBRUARY 26, 2020

As part of her role at Livescale, she defines product vision, roadmaps and growth opportunities as well as researches and analyzes the market. Chanida has to come face to face with Livescale’s customers, including their worst realities and pain points using the Livescale live shopping product. Written by Loren O'Brien-Egesborg.

Research Software 52

Research Software User Testing Feedback Software User Friction 52

The Product HQ

JUNE 1, 2024

Further data from Embroker shows that failure is most common for startups with between two and five years in their target market. Startups need to align with professionals who will minimize their chances of failing once they have launched their products. It will also require you to support and encourage your product team.

Startups 52

Startups Product Management Product Manager Technical Review 52

The Product HQ

JUNE 20, 2024

These will include a series of strategy, creative-thinking, and product design questions, which will help the folks at Facebook test your ability to evaluate market needs, come up with solutions, and make intentional design choices. Why would need a social travel product, anyway?” How would the appointment feature work?

User Testing 52

User Testing Product Management Product Manager Feedback Software 52

Userpilot

NOVEMBER 9, 2021

A North Star Metric (NSM) represents the key measurement that assesses the success of your product and business as a whole. A company’s long-term success can be predicted by North Star metrics, which create a relationship between revenue, customer values, and product goals. How to decide on your Counter Metric.

Onboarding KPIs 52

Onboarding KPIs Data Visualization Analytic Tools Customer Experience 52

Bain Public

MAY 24, 2019

It is no secret that a product manager needs momentum in areas such as product development, product sales and customer adoption in order to succeed. As a product leader, you need momentum to gain executive buy-in as well as engineering and marketing resources so that you can create interest and awareness around your product.

Leadership 40

Leadership User Testing Product Research Customer Feedback 40

Userpilot

JULY 14, 2023

Implementing a product analytics framework enables data-driven decision-making, leading to higher customer satisfaction, loyalty, and retention. Segment analysis helps identify patterns in the behaviors of distinct user groups, enabling targeted marketing strategies and personalized experiences.

Analytic Tools 66

Analytic Tools Data Visualization Feedback Software Research Software 66

Bain Public

MAY 24, 2019

At Bain Public, we have learned a lot in the many hours and conversations spent mentoring, advising and consulting in product management. Getting it wrong comes in two forms: building the wrong product and building the product wrong. Use this 6 Week Process to Generate Your Product Roadmap. Can’t prioritize?

Roadmap 40

Roadmap User Testing Research Software Customer Experience 40

Bain Public

MARCH 20, 2021

I share my passion for product through workshops, published articles and speaking engagements. Interested in having me speak or attend an event? Reach out to me. Below is a list of my upcoming and past speaking engagements.

Artificial Inteligence 52

Artificial Inteligence User Testing Workshop Roadmap 52

Userpilot

SEPTEMBER 14, 2023

The role of the growth product manager focuses on identifying and maximizing product growth opportunities. The product launch manager collaborates with the marketing team to develop launch plans and oversees their implementation. Hardware product managers are responsible for building and launching physical products.

Research Software 81

Research Software Analytic Tools Feedback Software Product Research 81