This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers. Why study the 19 key activities of software product managers?
A custom ChatGPT model that helps accelerate product innovation Watch on YouTube TLDR In this episode, I interview Mike Hyzy, Senior Principal Consultant at Daugherty Business Solutions. Instead of focusing solely on today’s customer problems, product teams need to look 2-5 years into the future.
This post references out latest e-guide, CustomerFeedback is Everywhere: The Ultimate Guide to Omnichannel Feedback Collection . Organizations that rely on a single-channel feedback approach may overlook valuable insights. These missing insights are crucial for understanding customer needs and expectations.
Even more concerning, products typically lose 50% of their innovative value during development as unique ideas get compromised to fit existing systems. Doug joined us in episode 518 and is back to share battle-tested strategies that will help you fix problems faster and smarter. Doug shared that the average manager wastes 3.5
Updating and upgrading how you meetcustomer expectations should be a top priority for any company, and though it might sound like a weighty task, there is an uncomplicated solution: Community. So, we have researched what customers truly want in a customer experience, and how community can serve that.
Introduction to customer satisfaction surveys Customer satisfaction surveys are vital tools for understanding what customers think, feel, and experience. Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. Types of customer satisfaction surveys and their use.
For this edition of Product in Practice, were not talking with a product manager, a designer, a UX researcher, or even an engineer. Meet the Continuous Discovery Champion, Eva Spexard Meet Eva Spexard, the Head of Operations and People at Passion.io. Nope, todays story involves a Head of Operations and People.
At this months TPG Live , we explored two of the most persistent challenges in product leadership: How do you build trust and alignment between enterprise users and buyers? Customer advisory boards arent just for updates – they should be used to test ideas, validate direction, and catch misalignment early.
The discussion explores practical applications of AI tools like ChatGPT and Claude in product development, including MVP refinement, customertesting, and marketing content creation. Product managers can use AI to help make their tests simpler. This methodology helps teams identify the core value proposition quickly.
Speaker: Donna Shaw - Senior Product Manager & Eric Frierson - Director of Innovation for Public and School Libraries
Nonetheless, by leveraging foresight and valuable insights, you can cultivate a thriving product management team that works together harmoniously to craft customer-centric products. Master the art of communication for team success, informed leadership, and nurturing strong customer relationships Don't miss out and register now!
Listen to the audio version of this article: [link] AI Strategy Benefits My research shows that AI can help you make better strategic decisions faster, at least for certain products. [1] 2] Market Research AI-based tools can discover user and customer trends using predictive analytics.
Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. But here’s the thing: getting users to say “wow” instead of “why?”
He critiques traditional hierarchies, suggesting they can make it hard for innovative ideas to flow, especially ideas from employees who work closely with customers. A Customer-Focused Approach to Innovation Chris advocates for a broad definition of “customer” that goes beyond just the end-users of a product or service.
Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. In this episode, Chip Chonym explains why market research matters throughout the innovation process, discussing both qualitative and quantitative methods.
Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year. Apply tested plays to your funnel - Use real-world scenarios, triggers, actions and expected results to improve your entire funnel. Close more deals with these winning plays!
Meet the Continuous Discovery Champion, Teeba Teeba’s career so far has included four years in non-product roles, four years as a business owner, and four years working in fintech/banking product roles. Meet our continuous discovery champion, Teeba Alkhudairi. Teeba recently joined Lightspeed Commerce as a Senior Product Manager. “I
Be clear on the reason why the meeting is needed. What’s the meeting about? For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product.
Klarna is experimenting with one of the more uncommon uses of generative AI we’ve seen in product as of late: letting customers speak directly to an AI-powered version of its CEO, Sebastian Siemiatkowski.
Common problems include: Meetings that don’t collect all needed information Difficulty managing different department viewpoints Challenges combining input from multiple sources Time pressures that cut short important discussions 3. Service speed, staff needs Customer Value How does this work with loyalty programs?
What do consumers expect when it comes to CX? Rather than assume that branded communities meet the expectations of the consumer, we wanted to figure out the “want behind the want” by asking if customer expectations around CX align with community offerings. If customers perceive community as a solution to CX expectations.
Identifying and testing assumptions is a critical part of continuous discovery. But what happens when your assumption tests don’t go as planned? Whether you encounter technical difficulties, have a hard time finding customers to connect with, or run up against any other number of problems, it can be tempting to give up.
Meet the Continuous Discovery Champion, Edwin Yuen Meet Edwin Yuen, a product designer at The Times London. Edwin says The Timess customers are People who like to keep up to date with current affairs, especially with a well-respected newspaper such as The Times, London. Edwin Yuen is a product designer at The Times London.
Every single person that contributes to building a product, all of the makers in the room, we need to care about our customers, we need to make sure that what we’re building is going to work for them, and I want to introduce some ideas that will help you do that. What I saw was they were talking to customers periodically.
PMs are often tasked with aligning stakeholders, guiding engineering teams, and championing the customer. Customers dont care about data structures. Why Storyboarding Works A storyboard is just a sequence of visuals that shows how a user moves from a problem to a solution. Run it by a few customers. It aligns quickly.
Speaker: Shakima Jackson-Martinez, Director of Diversity, Equity, and Inclusion, and Kristin Zibell, Director of Research Products and Services
How inclusive is your UX research? This is where Experience Gap research comes in, and why inclusive research is crucial for your business and your customers. This is where Experience Gap research comes in, and why inclusive research is crucial for your business and your customers.
However, they suggest that we can simply ask our customers about their willingness to pay. Assessing a customer’s willingness to pay is a critical discovery activity that directly ties to our viability assumptions. But asking customers what they might do in the future leads to unreliable feedback. They fit well.
The foundation of continuous discovery is weekly touchpoints with customers. It sounds simple, but what happens if your product is so new that you don’t have any customers yet? What do you do about discovery if your product is so new that you don’t have any customers yet?
Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Basically, anything that ruins the user experience. What is UX analytics?
By talking to our customers regularly, we can collect insights into their unique problems, needs, and desires (or what I often refer to as “ opportunities ”). I get a lot of questions about B2B (business to business) vs. I get a lot of questions about B2B (business to business) vs. B2C (business to consumer) products. Tweet This.
Speaker: Luke Freiler, CEO and co-founder of Centercode
A lucky few companies are ramping up to meet skyrocketing demand for distance-friendly products and services. After weathering recessions with a wide range of iconic customers, CEO and Product Manager Luke Freiler has seen first hand the impact the Voice of the Customer has had in making or breaking tech companies during hard times.
The companies leading in sustainability arent just meeting ESG goals; theyre cutting operational costs, improving brand trust, and increasing customer loyalty. Companies are extending product usability through upgradability, reducing waste while maintaining a strong customer experience. Impact-driven sustainability wins.
We spoke with UserResearch Director Niklas Fischerström and Chief Product Officer Francesca Cortesi to learn how they’ve worked together to roll out continuous discovery habits at Hemnet. Meet the Continuous Discovery Champions, Niklas and Francesca If you’re from Sweden, you’re likely already familiar with Hemnet.
ResearchResearch is the foundation of the product design process. This stage involves gathering qualitative and quantitative data to understand the target users, their needs, behaviors, and pain points. Formulate clear questions that will guide your research activities. Form a hypothesis about user behavior.
Have you ever had to talk a difficult customer down from the ledge? For product managers, it’s even more important because we intersect with different people in different scenarios every day with the ultimate goal of aligning the product to the customer and the business. . Or work with a difficult person, period? Existing model.
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. In this webinar, we won't focus on the research methods for discovering user-needs. There are three challenges we face when doing this.
Rather than talking about discovery as one amorphous concept, she encourages product people to think about specific actions they can take to help them chip away at discovery, like talking to customers every week or identifying their assumptions. Your interview is on your calendar, you talk to a customer every week.
We explored a few characteristics to look out for when selecting your pilot teams, including the relationships among the team members, their mindset and willingness to learn, and their access to customers. They’re not talking to customers regularly. Not unreliable tests, right? And they’re moving pretty slowly.
Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. Customer interviewing is one of the most valuable activities a product team can do. What doesn’t count as a customer interview? Tweet This.
Creating frequent touch points with customers is one of the core tenets of continuous discovery. I’ve often said that I believe interviewing customers frequently and consistently is a keystone habit. They get better at connecting what they’re learning from their research activities to the product decisions they’re making.
In today's rapidly evolving market, product managers face the challenge of driving innovation while also meeting the needs and expectations of their existing user base. This webinar aims to equip you with strategies and insights to successfully navigate this delicate balancing act.
There are the ideas your product trio comes up with based on your discovery work, the ideas that come from your customers in the form of specific requests, and the ideas that come from stakeholders within your company like your customer-facing teams or CEO, to name a few. I’m here today with Leann Schneider. Teresa: Okay, great.
BMC components Customer segments: Different groups of people or organizations that your business aims to serve. Value propositions : The products or services that create value for each customer segment. Channels: How your company communicates with and reaches its customer segments to deliver the value proposition.
Photo by UX Indonesia This ‘complete’ guide to usability testing follows an overview in my UX research methods playbook articles. Introduction If you’re responsible in some way for a digital product or system, you should be doing usability testing — whatever your sector, industry or role. But what is usability?
According to the American Customer Satisfaction Index , with an ACSI score of 78.0, overall customer satisfaction in America was the highest it has ever been in Q1 2024. However, while some companies have managed to improve their customer satisfaction levels and benefit from it, many have not. What is customer satisfaction?
Speaker: Mike Ellis, Vanilla Forums Marketing Manager
What do your customers actually want? In a land of ever-changing customer behaviors and expectations, brands need to understand the experiences customers value the most, and how these can impact their business outcomes. How do customers see community as a solution to their customer experience expectations?
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content