Userpilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. Activation is one of the most important metrics for product managers and SaaS owners to focus on (and get right). What is customer activation?

Customer Experience 98

Customer Experience Analytic Tools User Testing Customer Feedback 98

Userpilot

JUNE 29, 2024

A user journey map helps you communicate with stakeholders from across the organization to better align efforts. Thanks to that, they can better satisfy user needs , strengthen customer loyalty, and improve conversion rates. Future-state maps visualize an improved user journey and guide strategic planning and innovation.

User Testing 111

User Testing Data Visualization Customer Feedback Customer Experience 111

Userpilot

AUGUST 8, 2024

TL;DR A product strategy is a high-level outline that shapes the development and management of a product. A well-defined product strategy contains four key elements – the product vision , target customers , goals , and product initiatives.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Userpilot

FEBRUARY 28, 2023

If you’re wondering what different types of customer feedback are and how to collect them, you’re in the right place! In this article, we look at 13 different ways to collect feedback that product managers can leverage to gain a deep understanding of customer needs and make informed product decisions.

User Testing 98

User Testing Customer Feedback Feedback Software Product Research 98

Userpilot

FEBRUARY 6, 2023

Can a user engagement funnel help you grow a loyal customer base and retain more active customers ? User engagement takes all the best parts of existing funnels and applies relevant modern realities to them for better effect. An engagement funnel is customer-focused. What is user engagement?

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience User Testing 98

Userpilot

OCTOBER 4, 2022

We’ll start by exploring what customer activation is and why it matters, cover the difference between a customer activation strategy and brand activation, set out how to craft a customer activation strategy of your own, and discuss the best tools for the job. Why is customer activation important?

User Testing 98

User Testing Customer Experience Customer Feedback Data Visualization 98

Userpilot

SEPTEMBER 10, 2024

TL;DR Digital adoption : Ensure users extract full value from your product features by measuring active users, feature usage, and product stickiness. Customer onboarding : Enhance the onboarding process using personalized experiences, checklists , and in-app guidance. Tracking product adoption with Userpilot.

Data Visualization 111

Data Visualization Analytic Tools Feedback Software Product Research 111

Userpilot

NOVEMBER 8, 2022

Confirming you have product-market fit before launching your product ensures you have customers who are happy to pay for your product, use it, and share the word about it. Differentiate your product from other similar products on the market to avoid product parity.

User Testing 98

User Testing Feedback Software Product Research Strategy 98

Userpilot

JULY 17, 2024

TL;DR Product management principles serve as the guiding core of your product. They ensure that your product abides by its basic values. But, they are different from the product vision. You must know your customers extremely well. Leverage user research , conduct interviews, and track reviews for this.

Data Visualization 104

Data Visualization Product Research User Testing Analytic Tools 104

Userpilot

SEPTEMBER 14, 2023

We also look at the levels of seniority among product managers as well as the skills they need to lead successful teams and build products that delight customers. TL;DR A product manager oversees the entire software product development cycle, from discovery to launch and beyond. Who is a product manager?

Research Software 105

Research Software Analytic Tools Feedback Software Product Research 105

Userpilot

AUGUST 14, 2024

At its very core, product-led design is all about creating a seamless customer experience that enables users to unlock value with your product quickly. The idea is that once users truly see your product’s benefits, they naturally want to upgrade to the paid plan. What is product-led design?

User Testing 105

User Testing Product Research Customer Experience Onboarding KPIs 105

Userpilot

SEPTEMBER 14, 2023

Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

FEBRUARY 9, 2023

Apart from product goals , ensure that your optimizations also drive business goals. Use user segmentation to choose the right participants for your experiments and in-app messages to reach out to them. Never stop optimizing as there’s always a way to make your product more user-friendly or add value.

Product Research 98

Product Research User Testing Feedback Software Analytic Tools 98

ProductPlan

JULY 16, 2021

The art of product leader communication relies on the concept of responsibility without authority. Product managers who follow this concept understand the responsibility to influence others to achieve the organization’s product goals. As product managers, we have the power to task others with responsibilities.

Reporting Tools 122

Reporting Tools Onboarding KPIs Research Software User Friction 122

Userpilot

JULY 10, 2024

Create product-led content like blog posts and eBooks to solve customer pain points and increase reach with SEO optimization. Create a referral program with incentives to boost customer acquisition and reward loyal users through word-of-mouth. SMART goal-setting framework. User persona example.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

JUNE 20, 2023

Product idea validation is essential to avoid spending too many resources on a product that fails because nobody needs it. First, you need to clearly define the product goals, the problems it solves, and its alignment with the organization’s business goals. Some questions to answer include: What is the product?

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Userpilot

JUNE 3, 2022

Giving users a great first impression is critically important, so defining an effective SaaS onboarding funnel has got to be a priority for any product manager. In this article, we’re going to dig deep into the world of customer onboarding. Start with mapping the customer journey. What is a SaaS onboarding funnel?

Analytic Tools 98

Analytic Tools Onboarding KPIs Research Software Feedback Software 98

Userpilot

JANUARY 23, 2023

It focuses on every aspect of the customer journey , from acquisition to retention. In contrast, traditional business marketing is opinion-based and focused strictly on customer acquisition. To create your growth marketing framework, you must understand your business and its challenges as well as customer pain points.

Analytic Tools 98

Analytic Tools Feedback Software Framework Data Visualization 98

Userpilot

JULY 13, 2023

The important metrics you should use to measure the growth of a company are: Customer acquisition cost (CAC) assesses the average cost to acquire new customers and evaluates the efficiency of sales and marketing efforts. Customer lifetime value (CLV) determines the total revenue a customer generates throughout the relationship.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 98

The Product Coalition

FEBRUARY 11, 2023

The six steps towards finding PMF are: Line up your product goals first. Come up with product hypotheses. Prioritise the product hypotheses. Get feedback from at least five customers, but many as possible. Make small bets with minimum viable products (MVP). Steps in figuring out your target customer.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

NOVEMBER 21, 2022

Whether you need a product launch manager or not depends on the size of your organization. Large organizations frequently releasing a lot of products will benefit from their expertise. Before the release, the product launch manager is involved in market and customer research. What is a product launch manager?

Product launches 98

Product launches Product Research User Testing Research Software 98

Userpilot

SEPTEMBER 5, 2024

Why you may need a Fullstory alternative: Limited user engagement and feedback modules. No dedicated customer support. Unlike Fullstory, Userpilot goes beyond passive observation and enables you to actively improve user satisfaction through contextual experiences. Segment users AND companies. Maintain data integrity.

Analytic Tools 103

Analytic Tools Data Visualization Feedback Software User Testing 103

Product Management University

FEBRUARY 25, 2020

Portfolio product management is a customer outcome approach to product management and product marketing that eliminates silos and competing priorities and fosters collaboration across product teams. In a traditional product management model, everything starts with a product.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Userpilot

MARCH 27, 2023

We start by looking at different kinds of analyses and the metrics to track and then explore some practical ways of using each of them to drive various product goals. We finish with an overview of product analytics tools that your team can benefit from. Segment analysis focuses on common qualities shared by similar users.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 98

Userpilot

NOVEMBER 16, 2022

That means picking the right time to upsell (figuring out how to create the opportunity for users to adopt a critical new feature). Advocacy : The ultimate conclusion of any good user adoption strategy is to turn your customers into advocates. You can’t just throw a user adoption strategy together and expect it to work.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

MAY 23, 2024

TL;DR Tracking product adoption and retention rates helps you understand how users engage with the product and identify potential roadblocks in the customer journey. The two metrics are closely linked to product growth. Product adoption rate. Product stickiness. User engagement rate.

Data Visualization 105

Data Visualization Onboarding KPIs Customer Experience Analytic Tools 105

Userpilot

JULY 22, 2023

TL;DR Land and expand strategies can help you increase LTV, boost retention rates , lower churn rates , and build stronger customer relationships. You need a clear target market, proper positioning, product-market fit, and the right sales process for a land and expand strategy to work. upselling vs cross-selling).

Feedback Software 96

Feedback Software User Testing Customer Experience Onboarding KPIs 96

Userpilot

FEBRUARY 15, 2023

We’ll cover what a product tour is, and how they fit into the onboarding process, then get straight into some examples, and finally explore the best product tour software tool for the job. TL;DR A product tour demonstrates to your customers exactly how to use your product’s features. Let’s do it!

Feedback Software 98

Feedback Software Analytic Tools Onboarding KPIs User Testing 98

Userpilot

JULY 18, 2023

A project management tool enables effective planning and execution of product initiatives. Wireframing and prototyping software aids in designing and validating product UI and interaction flows. Customer feedback tools facilitate the collection and analysis of user feedback for customer-centric decision-making.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Reporting Tools 98

Userpilot

APRIL 25, 2022

A friction log is a document capturing the challenges and frustrations a customer might face using your SaaS. Product friction describes anything that causes your users difficulty. You can break it down into two major categories: function and opportunity friction. What is a friction log?

Feedback Software 98

Feedback Software Analytic Tools Data Visualization User Testing 98

Userpilot

JANUARY 6, 2023

That’s because you only build what customers need. Developing only the features that are in line with product vision also increases velocity. What are product features? Product features are the characteristics of the product. They are bigger than user stories but smaller than initiatives. Source: Jira.

Onboarding KPIs 98

Onboarding KPIs User Testing Customer Experience Feedback Software 98

Userpilot

JULY 14, 2023

TL;DR A product analytics framework is a system for analyzing user interactions with a product to understand their needs and preferences, inform decision-making, and improve user experience. Funnel analysis analyzes user progress at key stages in the user journey, identifying bottlenecks or drop-offs.

Analytic Tools 96

Analytic Tools Data Visualization Feedback Software Research Software 96

Mind the Product

APRIL 6, 2020

Product (and company) strategy is the backbone that guides product goal-setting and roadmap definition, although it’s sometimes overlooked or confused with having a vision. Without it, product teams become feature teams focused on outputs and not outcomes. Note: This post was written before the Covid19 lockdown.

Product Strategy 167

Product Strategy Strategy Feedback Software Customer Experience 167

Userpilot

FEBRUARY 17, 2023

What product discovery techniques can product managers use to build products that deliver value for their customers? Product analytics and session recordings enable you to analyze user behavior in the product and find areas where they encounter barriers or unnecessary friction. Want to see how?

Product Research 98

Product Research User Testing Data Visualization Feedback Software 98

Userpilot

JUNE 19, 2023

User flows are typically an intricate, detailed graphical representation of the specific steps in a path or process that a user takes to complete a given task (i.e., User journeys are a much broader term, representing a holistic view of the complete customer experience (i.e., An example of a detailed user flow diagram.

Data Visualization 98

Data Visualization Analytic Tools User Testing Customer Experience 98

The Product Coalition

MARCH 11, 2020

It is ideally a galvanizing document to drive vision, bring teams into alignment and commitment, and lead them and your customers to your future, promised destination. As you progress in your career, you will begin to gain ownership of a set of product features, a product, or a product line. Executives?—?Are Marketing?—?Do

Roadmap 78

Roadmap Weak Development Team User Friction Document 78

Alty

FEBRUARY 16, 2017

Need some help with filling it out or creating a custom one from scratch? User personas are semi-fictional profiles of your ideal customers/users, which outline their behavior patterns, goals, needs, aspirations and pain points. Your Product Goals. In-app messaging with the driver.

Research Software 50

Research Software User Testing Technical Review Data Visualization 50