Lenny Rachitsky

NOVEMBER 24, 2024

If they read your message and think, “That’s interesting,” you’re already halfway there. Ensure that you’re talking to the right people with the right message about a problem they actually care about solving. Share a shocking insight or counterintuitive observation that’ll make them stop and think.

User Testing

Userpilot

NOVEMBER 29, 2024

We’re tasked with achieving product-market fit and driving growth, but we have no direct control over the people who build, market, and support it. Most new products never find their product-market fit. Understanding the product metrics Let’s have two products – A and B.

Onboarding KPIs

Userpilot

JULY 19, 2025

Otherwise, you’ll end up with guesswork-based personas that aren’t actionable enough to drive product decisions nor relatable enough to inspire, and the work of all your company’s teams will stay disconnected from real customer pain points. That’s actually a good thing that suggests a strong product focus and a good product-market fit.

User Testing

Userpilot

MARCH 18, 2025

Choosing the right mobile app engagement platform can determine whether your app thrives or gets abandoned, especially as spending in the mobile app market increased to $36.2 Users now expect seamless experiences between web and mobile apps, personalized messaging, and real-time responsiveness. billion in 2024.

Analytic Tools

Userpilot

APRIL 30, 2025

As a product marketing manager who has spent years optimizing for product adoption, Ive realised that acquiring and retaining isnt about shiny UI updates or random ad spends. These spaces are built around shared interests, which means your message lands with a more receptive audience. Message Content Testing.

Feedback Software

Userpilot

APRIL 16, 2025

The message feels careless, and the customer loses trust. Whether youre using Segment, Mixpanel, Amplitude, HubSpot, Intercom, or Google Analytics, Userpilot can pull in relevant data and push product usage events where theyre needed. For example, if a customer downgrades after a billing issue, support might log the interaction.

Data Visualization

Lenny Rachitsky

JANUARY 19, 2025

Brought to you by: • Sinch —Build messaging, email, and calling into your product • Vanta —Automate compliance. If your core metrics are dropping, focus on addressing fundamental product and marketing issues first. Listen now on Apple , Spotify , and YouTube.

User Testing

Alchemer Mobile

AUGUST 1, 2025

In our latest Alchemer Connect-focused webinar, Rosie Davenport, Director of Product Marketing at Alchemer, sat down with Justin Falk, Product Manager for Integrations and API, to showcase one of the most critical parts of modern customer experience: connecting and automating your feedback data across systems. she asks.

Data Visualization

Product Talk

FEBRUARY 5, 2025

He tried several tactics, including having product team members join existing customer touch points and leverage support tickets to schedule interviews. Next, he worked with a team of product managers and a product marketing manager to build an outreach campaign. These were the first small steps he took.

Product Research

Userpilot

MARCH 23, 2025

Product market fit: If user retention is strong and the DAU/MAU ratio is high, it means users frequently engage with your mobile app because it effectively meets their needs. To bridge this gap between quantitative insights and action, look for comprehensive product growth platforms that can help.

Onboarding KPIs

Lenny Rachitsky

MARCH 6, 2025

Brought to you by: • Eppo —Run reliable, impactful experiments • Airtable ProductCentral —Launch to new heights with a unified system for product development • Sinch —Build messaging, email, and calling into your product — Ivan Zhao is the co-founder and CEO of Notion.

Feedback Software

Userpilot

MAY 17, 2025

Youll hear the same generic list: improve onboarding, send push notifications, or show in-app messages. Mobile carousels in Userpilot help guide new users through the apps features with in-app messages. That means personalizing the UI, messaging, or your apps features based on their behavior, preferences, or past activity.

Feedback Software

Messages that Matter

JULY 11, 2024

Messages that Matter Messages that Matter Assessment explains how BI vendors can easily solve the problem By Lawson Abinanti, Messages that Matter For the 10th year in a row, lack of differentiation permeates the Business Intelligence & Analytics market which made me imagine why and how to solve the problem.

Differentiation

Usersnap

NOVEMBER 18, 2024

User Engagement Management Tailor your updates to maximize impact and gather valuable user insights: Segmentation & Targeting: Reach the right audience with the right message. It provides various methods to notify users about updates, including in-app notifications and push messages. Targeted messaging for specific user segments.

Feedback Software

Userpilot

MAY 17, 2025

Questions to ask: Who owns app localization internally: product, marketing, ops? You might receive even lower engagement, since most users in the region are native Arabic speakers and may ignore non-localized messages. Will we use external professional translators, in-house translators, or AI-assisted app localization platforms?

Analytic Tools

Product Innovation Educators

FEBRUARY 3, 2025

Innovation Leaders For those preparing to: Help their organizations improve innovation processes Move into formal innovation leadership roles I offer the Certified Innovation Leader (CIL) Program, aligned with the Association of International Product Marketers and Managers (AIPMM).

User Testing

UX Planet

JUNE 1, 2025

c) Qualitative Interviews with Promoters: In-depth conversations with users who actively recommend the product to understand their motivations and the arguments they use to persuade others. Each phase of the AARRR funnel presents unique challenges that require distinct research approaches to generate actionable insights.

User Testing

Userpilot

JULY 14, 2025

What should a good omnichannel customer engagement A product marketer ’s number one goal is to create a cohesive communication strategy that powers the whole customer lifecycle. But in my experience, this is nearly impossible to achieve with separate marketing tools for web, mobile, and email. product usage patterns, timing).

Analytic Tools

Userpilot

JULY 17, 2025

Your current tools and strategies determine the next best step for improving your lifecycle messaging. Mailchimp, HubSpot) We have some in-app messages, but they’re basic A mix of different tools that aren’t connected We don’t have a clear strategy yet It’s time to automate and personalize your lifecycle messaging.

Onboarding KPIs

Arkenea

JUNE 28, 2025

Designing the Layout of the SaaS Website The landing page of your SaaS website has to effectively communicate your brand message as well as your product offering, aid the customer movement further down the sales funnel via a sales CRM and ultimately convince and convert them. Freebies work really well with visitors.

Analytic Tools

Userpilot

JUNE 5, 2025

You get a variety of UI patterns, strong targeting and segmentation, in-app messaging , built-in analytics, and support for contextual onboarding flows across platforms. Rich targeting & triggers: Show the right message at the right time with precise audience targeting , event-based triggers, frequency capping, and multi-condition logic.

Data Visualization

Userpilot

APRIL 30, 2025

In addition, balancing feature rollouts, targeted messaging, and feedback loops across mobile and web often feels like spinning plates. Userpilots localization takes this further by automatically translating flows and messages based on a users geography into up to 32 languages. Also, consider time zones when scheduling messages.

Analytic Tools

Userpilot

MARCH 30, 2025

Here are a few problems that could hinder your app user retention: No product-market fit: If your app doesnt solve a pressing problem for users, they wont stick around. Push notifications and in-app messages are a great way to bring users back to your app. Leverage in-app messaging on mobile with Userpilot. The result?

Analytic Tools

Userpilot

MARCH 9, 2025

Does customer research help build better products? The long answer: once you know what your customers want, you reduce the risk of product failure. Instead, you can build products with a better product-market fit that address all user demands and improve customer satisfaction. The short answer: yes.

Research Software

Userpilot

JULY 10, 2025

Not at all, everyone gets the same message. Stop sending generic emails and start sending messages based on what users actually do inside your product. See how Userpilot can help you send the right message, to the right user, at the right time. Core elements of the behavioral email marketing strategy.

Analytic Tools

Userpilot

JUNE 30, 2025

To make that happen, I love to use the “ trigger > message > channel ” approach. Here’s how it works: Trigger: An in-app behavior that can trigger a contextual message/email sequence. Message: The specific message you’ll send. Channel: Choose the most relevant channel for the message.

Feedback Software

Userpilot

MAY 21, 2025

Its a subtle but effective way to enrich your own product tour and keep the experience feeling timely and relevant. Modals for welcome messages and static content When Im planning a user onboarding flow , I often start by asking: whats the one thing new users need to know before they dive in? Thats usually what I use modals for.

Analytic Tools

Business of Software Conference

JUNE 12, 2025

Timeline of a Buying Decision : Learn to map content and messaging to the customer’s real decision-making journey, from First Thought to Ongoing Use. Message-Market Fit : Use JTBD interviews to uncover exact phrases and value propositions that truly resonate with your audience. Want to Go Deeper?

Research Software

Business of Software Conference

JULY 9, 2025

Throwing more money at ads isn’t a growth strategy It often leads to diminishing returns and wasted effort if your core messaging isn’t nailed down. Imagine generating 600% more qualified traffic, only for it to be completely wasted because positioning and messaging weren’t locked in.

Research Software

Userpilot

JULY 24, 2025

Effective segmentation is key to sending relevant messages that resonate with your users. Userpilot can help you send behavior-driven, personalized messages to the right users at the right time—all without writing any code. Two messages timed well: one when the trial ends, one after deactivation. Let’s break them down.

Customer Experience

Gainsight

APRIL 14, 2025

Things that are often hidden: Secret menu items at restaurants, messages in a long-lost group chat, andmost overlooked of allthe revenue sitting inside your Customer Success (CS) team. The value of CS has quietly evolvedand the evidence is everywhere.

Customer Experience

Userpilot

JULY 10, 2025

It visually reinforces the message that the offer is limited, and time is ticking. adds authority and credibility, reinforcing the product’s value. For example, product marketing managers track upsell email campaign metrics, or product managers monitor feature adoption. Group by job-to-be-done (JTBD).

Data Visualization

Mind the Product

OCTOBER 27, 2016

As traditional marketing messaging is increasingly met with distrust, consumers are now empowered by their smartphones and mobile connectivity to find and engage with businesses at almost any stage of the marketing funnel. The pyramid that starts with Awareness/Acquisition, and ends with Loyalty/Retention?

Customer Experience

Intercom, Inc.

MAY 16, 2018

Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin. In this article, you’ll learn how to: Understand the role of product marketing.

Product Marketing

Userpilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. The key elements of an effective messaging framework. Built for productivity.”

Messaging

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Every step of the way. Liam Geraghty: Hi there.

Product Marketing

Mind the Product

AUGUST 21, 2022

This week’s Sunday Rewind takes us back a few years to a post from Elisabeth Cullivan Thomas that examines how to get a product’s marketing messages right. Elisabeth says: “One of the first things that I think about when launching a new product or service is how do we get people to notice?

Messaging