Intercom, Inc.

MARCH 30, 2022

That’s why we’re so excited to announce the launch of our latest feature which embodies all of those sentiments – say hello to Intercom Surveys! Survey while staying on-brand: Customize your surveys to match your brand’s look and feel for a truly hallmark experience. Tailored online customer experiences are no longer optional.

Product Research 129

Product Research Data Visualization Customer Feedback Feedback Software 129

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. There are many ways to introduce behavior-based marketing automation in your product. Drive customer loyalty.

Analytic Tools 88

Analytic Tools Feedback Software Marketing Product Marketing 88

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

Customer Feedback 78

Customer Feedback User Testing Feedback Software Product Research 78

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. But what kind of surveys should you be sending, and how do you frame your questions to elicit the right answers from respondents? Read on to find 12 important survey types and sample questions to ask.

Data Visualization 80

Data Visualization Product Research Research Software Analytic Tools 80

Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools.

Data Visualization 90

Data Visualization Analytic Tools Feedback Software Research Software 90

Userpilot

MARCH 21, 2022

An in-app messaging campaign is at the heart of product communication software when it comes to helping new users navigate. Even so, crafting an effective in-app messaging strategy can be challenging. Conversely, creating relevant and timely in-app messages could increase retention and growth. What is an in-app message?

Feedback Software 96

Feedback Software Messaging User Testing Customer Feedback 96

Userpilot

SEPTEMBER 4, 2023

There are four primary ways of collecting psychographic segmentation data, including market research , in-app surveys , focus groups, and customer support teams. Health-conscious customers will often receive targeted marketing campaigns with ergonomic designs, active customers may receive ads for standing desks, and more.

Product Research 86

Product Research Data Visualization User Testing Research Software 86

Userpilot

NOVEMBER 16, 2021

Here at Userpilot , we’re seeing more and more SaaS companies using in-product messaging as a way to communicate quickly and efficiently with their customers. In-product messaging displays to your customer inside your product while they are using it. A definition of In-Product Messaging.

Feedback Software 93

Feedback Software Messaging Onboarding KPIs Customer Communications 93

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Let’s dig in!

Feedback Software 93

Feedback Software Research Software Product Research User Testing 93

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. Micro vs macro goals.

Product Marketing 92

Product Marketing Feedback Software User Testing Marketing 92

Userpilot

MARCH 13, 2023

Any savvy SaaS owner or product manager should have a roster of product survey questions to draw from when gathering valuable data. TL;DR A product survey is a tool used by companies to gain valuable insights from customers in a structured way. Building a product survey is more complex than you might imagine.

Product Research 92

Product Research Customer Feedback User Testing Customer Experience 92

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Feedback Software 100

Feedback Software Research Software Product Marketing Marketing 100

Userpilot

APRIL 11, 2022

In recent times, the concept of survey fatigue has become widely discussed due to its correlation with research and data collection. This article highlights the meaning of survey fatigue and how SaaS companies can send feedback requests without inducing respondent fatigue. Don’t over-survey your audience. What is survey fatigue?

Product Research 105

Product Research Feedback Software User Testing Research Software 105

Mind the Product

JUNE 18, 2019

Tech billionaire Marc Andreessen has been credited with bringing the term “product/market fit” into the mainstream lexicon in 2007. During my dealings with investors and product veterans, I’ve often heard that you can always feel when product/market fit is happening. Usual Benchmarks to Measure Product/Market Fit.

User Testing 169

User Testing Product Research Product Marketing Marketing 169

Usersnap

JANUARY 18, 2024

Why do the most successful product managers always seem to pay attention to the power of a well-constructed NPS survey ? By leveraging precise questions, they unlock insights into consumer loyalty, driving product refinement and fostering market edge. The NPS survey question serves as a pivotal gauge for this purpose.

Data Visualization 52

Data Visualization Product Research Customer Feedback User Testing 52

Alchemer Mobile

MAY 19, 2023

By Vanessa Bagnato, Director, Product Marketing, Alchemer SMS distribution is a very popular way of diversifying how you reach customers to ask for their feedback. It’s simply a way of sending an invitation to take a survey via a text message (SMS – Short Message Service) to somebody’s mobile device.

Product Research 130

Product Research Messaging User Testing Customer Feedback 130

Userpilot

MARCH 25, 2022

A continuous message testing process is essential for getting the most out of your product marketing efforts. The goal is to ensure that all of your target customers have a clear understanding of your product, brand, and services you offer. There are several ways of carrying out message testing.

User Testing 94

User Testing Product Research Messaging Data Visualization 94

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Using high-quality user feedback , customer research, and product analytics to improve the customer experience and drive product adoption.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

Alchemer Mobile

NOVEMBER 14, 2023

brings feature parity to Android, iOS, and Web By Cathy Yang, Senior Product Manager at Alchemer, and Jasper Lipton, Senior Product Marketing Manager at Alchemer Today, we’re excited to introduce Alchemer Digital 6.5! Learn more Tailor digital surveys with skip logic We’ve added skip logic to mobile and web surveys.

Data Visualization 130

Data Visualization Reporting Tools Product Research Customer Experience 130

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 94

Onboarding KPIs Analytic Tools Research Software Product Marketing 94

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Example of a Product Marketing Manager User Persona.

Feedback Software 92

Feedback Software Analytic Tools Research Software Software Review 92

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

Product Research 87

Product Research Feedback Software Research Software Product Marketing 87

Userpilot

JULY 14, 2021

How do you build engaging customer satisfaction surveys that get you quality feedback from your users? And what exactly are the different types of customer satisfaction surveys and how should you use them? Plus, if you don’t know where to start, you’ll find some examples and questions you should use in your surveys.

Customer Satisfaction 98

Customer Satisfaction User Testing Product Research Customer Feedback 98

Userpilot

MAY 14, 2024

Thanks to the Hotjar integration, you gain granular insights into user behaviors through heatmaps , recordings, and surveys filtered by Mixpanel events. Intercom integration enables sending personalized messages and triggered experiences based on Mixpanel product usage data. Hotjar Hotjar is a product experience platform.

Data Visualization 103

Data Visualization Embedded Analytics Analytic Tools Feedback Software 103

Usersnap

DECEMBER 14, 2021

Why isn’t every SaaS business carrying exit surveys when their users cancel? Whether you call them cancellation surveys, churn surveys, or exit surveys, these are simple tools anyone can use. What are exit surveys in SaaS? What are exit surveys in SaaS? The importance of using exit surveys.

Feedback Software 96

Feedback Software Customer Experience User Testing Product Research 96

Alchemer Mobile

DECEMBER 13, 2023

Improve your customer feedback programs to reduce churn By Jasper Lipton, Alchemer Senior Product Marketing Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing   Customers leave. When a customer gives notice of cancellation, you can ask them to take a survey about how they are feeling and why.

Customer Feedback 130

Customer Feedback User Testing Feedback Software Product Research 130

Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. SaaS product marketing team structure.

Research Software 98

Research Software Feedback Software Product Marketing Marketing 98

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

User Testing 59

User Testing Product Research Feedback Software Framework 59

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

Research Software 98

Research Software Onboarding KPIs Product Marketing Definition 98

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs 96

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 96

Userpilot

MAY 13, 2024

Is your team struggling to determine the return on investment (ROI) of product marketing strategies? Or are you looking for ways to improve the performance of your marketing campaigns? In either case, marketing analytics tools can come to your rescue. It can help you monitor the effectiveness of in-app marketing efforts.

Analytic Tools 91

Analytic Tools Data Visualization Feedback Software Reporting Tools 91

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Alchemer Mobile

NOVEMBER 10, 2022

Customers are then able to access the Apptentive product suite to send ratings prompts, survey customers for product information, use Message Center for customer service, send notes to drive positive outcomes, and push customers to upgrade to the latest version of their app. We all know and love Slack.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

Analytic Tools 54

Analytic Tools Feedback Software Research Software Customer Communications 54

Alchemer Mobile

MAY 19, 2021

Customers are then able to access the Apptentive product suite to send ratings prompts, survey customers for product information, use Message Center for customer service, send notes to drive positive outcomes, and push customers to upgrade to the latest version of their app.

Feedback Software 236

Feedback Software Data Visualization User Testing Customer Feedback 236

Alchemer Mobile

DECEMBER 1, 2023

Improve win rates with more effective customer feedback By Jasper Lipton, Alchemer Senior Product Marketing Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing Sales leaders are being asked to deliver more revenue with fewer resources, and a strong win-loss analysis program can boost win rates by up to 50%.

Customer Feedback 130

Customer Feedback User Testing Customer Experience Data Visualization 130

Alchemer Mobile

OCTOBER 31, 2023

By Justin Falk, Alchemer Product Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing Every month, we release updates to the library of Alchemer Workflow Initiators, so that you can create always-on surveys and feedback in the context of your customer’s or employee’s experience.

Feedback Software 130

Feedback Software Systems Review Customer Satisfaction User Testing 130