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Mobile app event tracking: Telling the story of how your app works (or doesn’t work)

Mixpanel

Notifications and messages received are great examples. For example, imagine you just opened a messaging app like Apple Messages. Now let’s say you tapped one of your messages and read it start to finish. How many messages are sent that contain text? What percentage of users react to messages with emojis?

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Solve a Hard Problem (Tinder). Chapter 8 of my upcoming book, The Cold Start Problem

Andrew Chen

It’s the story of how messaging apps, marketplaces, workplace collaboration tools, multiplayer games, all share a common thread of being products that connect people with each other. This ensured women got fewer messages, and hopefully more of the right ones. Only to prospective dates rather than work colleagues.

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How to design a referral program

Andrew Chen

CEO/cofounder Drew Houston’s made a very helpful presentation describing his journey towards referral programs, and the general trajectory was the following: First, do all the things you’re “supposed” to do. What’s the message? Why did this make sense for them? When do you ask the user to refer?

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Why it’s never too early to add product analytics to your app

Mixpanel

The main message is that one of your centerpiece features is “confusing” or “doesn’t make sense.” He’s been developing apps for almost as long as the App Store has existed—wearing every hat from full-time engineer to product manager, UX designer, founder, content creator, and technical cofounder.

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20 Top Product Management Books for 2021

Alchemer Mobile

Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Buy it here. Value Proposition Design. How to Create Products and Services Customers Want. by Alexander Osterwalder. ” Buy it here. Escaping the Build Trap.

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The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)

Andrew Chen

You can follow and message Li on Twitter if you have thoughts about the piece. NPR sells ads on its podcasts and has teams of designers, planners, and strategists, but is technically a non-profit media organization. See below for a long-form analysis everything we’ve observed in the podcasting industry.