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What is User Onboarding?

Userpilot

If you've ever heard the term "user onboarding " and felt confused as to what it meant, you're not alone. Here at Userpilot , we regularly talk to hundreds of SaaS companies about their onboarding across the whole user journey. Allow us to share our understanding of user onboarding with you.

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15 Effective Strategies For Retaining Customers in SaaS

Userpilot

This article will walk you through 15 practical strategies to improve customer retention , boost loyalty, and ensure customer satisfaction. Customer lifetime value , repeat customer rate, product adoption rate, and customer churn rate are key metrics to measure alongside your customer retention rate. Book a demo to get started!

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What You Need To Know About The Product Marketing Manager Role and Responsibilities

Userpilot

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What should you expect of your PMM?

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Why You Need A Product Marketer Right Now & How To Hire Them

Userpilot

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

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19 Curated SaaS Product Marketing Examples For Every Stage Of The User Journey

Userpilot

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. Let’s jump in.

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Overcoming Customer Onboarding Challenges in SaaS: Your Go-To Guide

Userpilot

Customer onboarding challenges are something every SaaS owner or product manager will face at some stage of their career. Because onboarding is such an important area to get right, it’s critical to have a framework (and the tools) to overcome them. Another challenge is low feature adoption (a pattern of user behavior).

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Growth Marketing vs Demand Generation: What Are the Differences?

Userpilot

Both are useful tools for optimizing your marketing strategy, helping you boost product growth and lead generation. TL;DR Growth marketing strategies focus on rapidly increasing your company’s customer base to drive revenue growth through customer acquisition and retention.