This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
To make this more concrete, let’s look at an example: Objective : Grow the productmanagement team. Key result 1 : Three productmanagers are hired. Key result 2: The onboarding system is improved, and time-to-proficiency is reduced by 25%. What are Product Roadmaps? and Android 14.0.
Tracking the right user metrics helps you precisely identify issues in the product experience rather than feeling lost in a sea of data. Choosing the wrong KPIs can be more damaging than you think – it drains your teams resources, shifts focus away from real problems, and ultimately, disrupts the customer experience.
A flexible framework for one of today’s most important business documents “A great productmanager has the brain of an engineer, the heart of a designer, and the speech of a diplomat.”?—?Deep Just like the role of a productmanager can vary significantly from company to company, so can? So what goes into a product spec?
What’s a productmetrics framework? We also look at how productmanagers can use Userpilot to implement productmetrics frameworks. TL;DR A productmetrics framework is a set of metrics used to measure the performance and success of a product so that you can improve it.
Want to advance your career in productmanagement or find top talent for your team? This article shares exciting productmanager roles focused on retention and churn and showcases standout candidates in the field. Recommended productmanager job openings in data-driven companies 1.
” And that’s also why AARRR metrics are called pirate metrics. Short for acquisition, activation, retention, referral, and revenue, these metrics help you measure and drive product growth. In this article, we’ll dig deeper into the AARRR framework and the relevant metrics associated with each stage.
Are you frustrated with how your users are underutilizing your product, complaining about it, and not realizing the value that it has to offer? It’s probably because you’re lacking in some of the productmanagement fundamentals. Let’s explore the key fundamentals of productmanagement that every product leader should master.
Whether you’re introducing a new product, releasing an upgrade, or announcing advanced features, outlining a product launch strategy can help align your efforts in the right direction. That’s where product launch analytics step into the picture. The key is to monitor all the data and optimize your strategy at each step.
Looking to drive adoption with contextual user onboarding ? As any savvy productmanager will know, picking the right tool is essential to the success of your SaaS – so it’s worth taking the time to choose carefully. Another impressive dimension of Userpilot’s software is event tracking and feature tagging.
Many startups with an ordinary product make the way to growth and scalability whereas others with great products fail to survive. Both product and product strategy should fall in place to make the startup sustainable and help them to grow. What and Why and the inspirational differences that product brings.
Product development is a lot like building a house: you need a solid blueprint. And that’s why it’s necessary to adopt the right productmanagement frameworks (the blueprint!) to guide product teams at every stage. Top-notch products. So, which productmanagement frameworks should your team use?
Feature velocity is one of the productmanagement buzzwords but what exactly does it mean? Velocity is a metric that describes how much work a team can deliver during a sprint. Velocity is a metric that describes how much work a team can deliver during a sprint. Productfeatures are its characteristics.
How do productmanagement and marketing teams work together to build successful products? TL;DR Productmanagers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market. What is productmanagement?
Giving users a great first impression is critically important, so defining an effective SaaS onboarding funnel has got to be a priority for any productmanager. In this article, we’re going to dig deep into the world of customer onboarding. Next, you’ll want to analyze how your onboarding funnel is working.
Sustaining user engagement throughout the entire onboarding process can feel like a task only large teams can achieve. Introducing core features, driving user activation, and maximizing retention rates after the user onboarding experience will all impact the user journey moving forward.
Any savvy productmanager should have a rock-solid understanding of goal-oriented user onboarding. If you want to brush up on your knowledge of the onboarding process – and how you can keep users engaged and achieving their goals throughout – you’ve come to the right place!
If you’re wondering what strategic productmanagement is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic productmanagers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!
What are the different types of productmanagers? We also look at the levels of seniority among productmanagers as well as the skills they need to lead successful teams and build products that delight customers. The types of productmanagers differ in focus and required skills.
Helping your users to experience value should be your primary objective as a SaaS owner or a productmanager: creating an onboarding tutorial can be one of the most effective tools to help you get the job done. Get it right, and you’ll transform the user onboarding experience for your customers.
What is product optimization? Is it the same as product discovery? How should productmanagers go about optimizing their products? What are the best product optimization practices? The process of product optimization starts with goal setting , like improving usability. Want to see how?
In this guide, were breaking down the 7 best real-user monitoring tools, comparing their features, pricing, and how they can help you keep your site running smoothly. Conversion funnel tracking : Analyzes where users abandon processes like the onboarding flow. you can choose to watch sessions from users who used a specific feature).
How can product analytics help productmanagers create better digital products and more satisfying user experiences? We start by looking at different kinds of analyses and the metrics to track and then explore some practical ways of using each of them to drive various productgoals. Book the demo!
It informs you whether your product growth is fine or if you should make tweaks to improve results. In this article, we’ll go through how to measure growth of a company by delving deep into the basics, relevant metrics, and each necessary company growth rate formula.
Choosing the right feature request prioritization framework enables product teams to make informed decisions and deliver the maximum customer value possible, especially when resources are limited. They can also help productmanagers secure key stakeholder buy-in. It focuses on Impact, Confidence, and Ease.
Are you in the process of implementing in-app onboarding and looking for successful product tour examples for inspiration? We’ll cover what a product tour is, and how they fit into the onboarding process, then get straight into some examples, and finally explore the best product tour software tool for the job.
How relevant is it to SaaS productmanagement ? Recency takes into account the last time the customer engaged with the product. The Frequency score depends on how often the user engages with a product or feature. Choose the most relevant customer segments to drive your productgoals. Book the demo!
The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What should you expect of your PMM?
Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.
At its very core, product-led design is all about creating a seamless customer experience that enables users to unlock value with your product quickly. The idea is that once users truly see your product’s benefits, they naturally want to upgrade to the paid plan. Ready to perfect your product-led growth strategy?
As the user experience is becoming increasingly important (even more so than product and pricing for many brands), improving user engagement is crucial. CEM Strategy #1: Personalise user onboarding using data. Using the right metrics to measure customer engagement success is as essential as measuring customer engagement itself.
When do you need it and how does it help productmanagers build better products? Impact mapping is a collaborative strategic planning technique used by productmanagers, product owners , and senior technical leadership, who work mostly in Agile software delivery. What’s impact mapping? Bear with us!
Productmanager courses are everywhere. Productmanagement is one of the most diverse disciplines and requires an extremely broad set of skills. Additionally, the productmanager role drastically changes with your seniority. Beginner productmanager. Mid-career productmanager.
Acquiring a consensus on product direction remains the number one challenge for product professionals, according to ProductPlan’s 2021 State of ProductManagement Annual Report. The art of product leader communication relies on the concept of responsibility without authority.
Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on. Why is this so critical to ProductManagement and the larger maker organization?
An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job.
Metrics matter. Would any self-respecting product team disagree? Maybe you’ve installed tracking in your product. And then how do you build this discipline into productmanagement so data saves you time by focusing on the things that will really move the needle? What Are ProductMetrics?
Driving activation is a critically important skill for SaaS owners and productmanagers: in this article, we’re going to explore the most effective activation strategies for driving growth and engagement. Next, the knock-on impact on adoption : better activation means a wider array of features being adopted by your customers.
How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy. acquisition channels), product data (e.g.,
A typical product development process would follow the Waterfall principles, taking quarters, and even a year to release a product to the market. The importance of building products that customers valued and the limited amount of finances forced startups to take a different approach when building their products.
What’s the difference between a Counter Metric vs North Star Metric? While having a North Star Metric helps your team focus on one big direction for your product, a Counter Metric keeps you in check, making sure you don’t over-optimize just for the sake of one metric, missing key aspects of your SaaS business growth.
What is a product analytics framework and why is it important? We also look at: Different types of analyses to include in your framework How to develop a product analytics framework And, the best product analytics tools. In the final 2 steps, the teams analyze the data to extract insights and act on them to improve the metrics.
All productmanagers want to delight and engage their customers. An interactive user guide is a set of functionality helping customers understand how to use your product. Interactive user guides improve user onboarding and drive product adoption. Let’s look at two of the most common: 1 – Product tours.
Product-oriented engineering teams do more than just write code. They’re more than just a feature factory; they’re co-owners of the product experience. And they rigorously analyze and measure the performance of features to unearth opportunities to improve. Product Oriented Engineering Teams from Amplitude.
It identifies and stirs you towards the most important things you need to achieve sustainable product growth. Then, create a strategy, track key metrics , and iterate. Traditional marketing is product-focused and company-centric, with marketing efforts directed toward brand awareness and customer acquisition.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content