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Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. Well, when onboarding new users, that approach is about as effective as trying to fit everyone into the same pair of pants.
Are you having trouble deciding on what feature adoption metrics you should choose to measure the success of the new feature? In this article, we’ll cover the key metrics you need to develop an informed feature adoption strategy and discuss how you can improve them. What is feature adoption in SaaS?
That’s the average core feature activation rate across the companies we studied for our ProductMetrics Benchmark Report 2024. We also look at ways to improve the core feature activation rate for your SaaS product! We also look at ways to improve the core feature activation rate for your SaaS product!
Popularly known as the Product-Led Geek, Ben Williams has spent over 20 years as an executive, helping startup founders and product leaders succeed. He’s skilled at building and mentoring high-performing teams and has a knack for scaling growth across different areas, like PLG, PLS, user onboarding, and retention.
Want to improve your feature adoption metrics but don’t know where to start? Improving feature adoption for your SaaS product needs to be contextual. In other words, your product needs to encourage users to engage with relevant features at the right time. What is feature adoption in SaaS?
Researching customer onboarding strategies for your SaaS product? The article shares 17 tried-and-tested customer onboarding tactics that will help you build delightful user experiences and drive product growth. Create a welcome series of in-app and email messages to greet users and kick off onboarding.
We covered actionable steps to build an effective system that converts users, drives product engagement , and leads to long-term growth. TL;DR A SaaS marketing funnel outlines the steps users take from their initial awareness of your product to becoming loyal users. Monitor metrics like NPS , product rating, and referral rate.
Whether in the context of new customer activation, upselling premium features, or reducing churn, strong user engagement is a clear indicator of customers’ ongoing commitment to your product. Of all the tools at your disposal, webinars are particularly effective at accomplishing this goal.
A good SaaS UX design is critical to a successful SaaS product in today’s constantly evolving and competitive market. An efficient and effective design with users’ needs at the center stage encourages product engagement and reduces churn. What is SaaS UX design? Why is UX design important in SaaS?
Learn why you should ditch your product tours, embrace primary, secondary and tertiary onboarding instead, and love onboarding experiments. The whole point of onboarding is to push someone down the user journey , which means you shouldn’t stop at new user activation. “Should we just do a product tour?
How do you increase customer adoption to grow your product ? In this article, we cover the benefits of increasing adoption and the metrics you should be tracking. TLDR; Customer adoption is the process of continuously learning how to use a product and exploring its full potential. It drives product growth.
It’s never a bad time to convince your executives that UX is something that they should care about, but it is especially important right now as companies focus on making budgets go further and cutting costs. As practitioners, it often falls to us to educate key stakeholders in the organization about the value UX delivers.
While automated user onboarding can help with a scaleable and self-serve way to educate users, more complex products often require more guidance. This is where webinars really come in handy. In this post, we’ll show you how to specifically use webinars as a part of your overall customer retention marketing strategy.
Looking to drive adoption with contextual user onboarding ? As any savvy product manager will know, picking the right tool is essential to the success of your SaaS – so it’s worth taking the time to choose carefully. Another impressive dimension of Userpilot’s software is event tracking and feature tagging.
The customer onboarding lifecycle is the ongoing process of educating users on your product and helping them achieve success with it. In SaaS, onboarding is the key to not only converting free users into paid customers but also driving long-term loyalty. Point users to key actions with onboarding checklists.
What are some UXonboarding best practices that can help you to design an unforgettable first-time experience and convert more users? In this article, we’ll discuss a few best practices on how to build a great user onboarding flow that attracts new customers and keeps them engaged throughout the customer journey.
Good user onboarding for SaaS is part science, part art. Given how closely onboarding relates to important metrics like activation and retention, it’s essential to get it right. In this ultimate guide, you’ll find all our top tips for onboarding in one place, including: A definition of onboarding.
Have you ever abandoned a product due to poor customer onboarding? One where you have to teach yourself how to use the product? If your users aren’t activating or adopting your product, you likely don’t have a proper customer onboarding strategy, or it’s not doing what it should.
Analytics vs metrics – how do they differ from each other? Though both are important, analytics and metrics have distinct meanings and purposes in your data analytics process. Understanding the nuances between them is critical to utilize them to improve your feature adoption , customer behavior, etc.
Learning to reduce customer onboarding time will impact your business in no small way. Your new users will experience the product quickly, and your adoption and retention rates will go up. But what exactly is an onboarding time, and how do you improve it for your SaaS? What is customer onboarding time?
Understanding your users and their journey stages will help you create flows tailored to the various SaaS onboarding phases. This is essential because your customers aren’t all the same; their needs change as they progress through your product. Benefits of the SaaS user onboarding process: Improved retention. Welcome new users.
So your team deployed new product updates again this week. But instead of hearing feedback about the new features, all you got are… …crickets. . Users don’t care about your new features. They care about what those new features can do for them. Here’s how to do your product updates right.
After tirelessly working on a new release, the next step is to drive feature adoption and ensure the intended users enjoy using it. This article shows you the right strategies to implement for feature adoption. Feature discovery focuses on making users aware of new or underused features. What is feature adoption?
Having an effective SaaS onboarding strategy is essential to user success and, by extension, customer retention. If you don’t make your onboarding flow as streamlined as possible, you could struggle to retain customers in the long run. The product, sales, marketing, and CS teams all play a role in the onboarding concerto.
What are value metrics? We also examine a few examples of how companies use value metrics in their pricing strategy. TL;DR Value metrics are the features of a product that customers associate with its value and are happy to pay for. To identify your value metrics look at your product use cases.
Most SaaS companies know that new user onboarding is important, but hardly any of them really nail it. Perhaps that’s because onboarding is a complex process, involving the education of each new user so that they’re satisfied on an individual level with the value they receive from your business. What is user onboarding?
In this blog post, we’re going to break down the pros and cons of using UserGuiding as an onboarding and engagement tool for SaaS and give you the best alternatives that may fit your specific needs and use cases. UserGuiding is a no-code tool for user onboarding. Userguiding features. User onboarding. Feature adoption.
Giving users a great first impression is critically important, so defining an effective SaaS onboarding funnel has got to be a priority for any product manager. In this article, we’re going to dig deep into the world of customer onboarding. Next, you’ll want to analyze how your onboarding funnel is working.
What are some user onboarding best practices? What’s user onboarding in the first place? These are the questions that Yaakov Carno , a PLG enthusiast and the founder of Valubyl , discussed in our recent webinar. User onboarding best practices for SaaS – Yaakov Carno. What is user onboarding? What is its goal?
Building loyalty is essential to retain customers, drive word-of-mouth, and nurture product growth. Thankfully, there are metrics you can use to expand your field of view and estimate how loyal your customers are. There are ten metrics you can use to measure customer loyalty. How do you measure customer loyalty?
Let’s face it: an onboarding tour is a key to unlocking your product’s sustainable growth. Not only can it make or mar the first impression users have about your product, but it’s also the first channel for obtaining real-time product feedback for your product teams. What is an onboarding tour?
To answer this question (and take action), you basically need three things: Metrics – so you know how fast is your SaaS growing and what do you need to do to improve the growth rate. You can measure growth by using various metrics like pirate metrics. Dave McClure’s Pirate Metrics. Pirate Metrics consist of: Acquisition.
Realeasing a new feature and expecting your users to just ‘pick it up’ is like going to China and expecting to ‘just pick up Chinese’. You need to help your users adopt the new features, regardless how far they are in their user journey. If nobody knows you’ve launched a new feature, you can’t expect anybody to start using it.
In this article, we cover 14 actionable strategies and discuss how using product analytics can help enhance the success of each one. TL;DR User adoption happens when users learn how to use a product and discover its value. Faster adoption also improves the onboarding experience and reduces customer churn.
Looking for ways to improve your SaaS onboarding experience? We also discussed best practices for delivering the perfect product experience and getting users excited about using your tool. TL;DR Interactive walkthroughs are on-screen tutorials that help new and existing users learn how to use an entire product or new features.
With OKRs, you can develop clear strategies to promote product growth and effectively communicate them to your customer success teams. To hit the targets, customer success managers should incorporate initiatives such as: – Track product usage patterns and proactively prompt engagement with in-app flows. ” KPI vs. OKR.
In SaaS, customer value is a user’s perception of what your product or service is worth. Segment users in the welcome flow to offer personalized onboarding and run webinars to educate users on new updates or features. Use secondary onboarding to make feature discovery easier.
If you want to build a loyal customer base and nurture product growth , your focus should be spent on making users realize the value of your product as soon as possible—which might be trickier than you think. Value realization is when a customer experiences and recognizes the value of your product or service. Time to live.
What types of metrics measure customer satisfaction, and how can they indicate the health of your customers and business? Customer satisfaction metrics, such as CSAT, CES, and NPS, help you measure customer loyalty and satisfaction. Sending customer satisfaction surveys regularly and asking customers how to improve your product.
The Pirate Metrics Framework is a great growth marketing framework – covering the 5 stages of acquisition , activation , retention , referral, and revenue. Use Product Hunt to extend your audience reach for the new product launch. Boost user activation by using onboarding checklists to help users complete core tasks.
SaaS apps also need walkthrough software to guide their users through their products. A walkthrough software uses interactive walkthroughs to support new user onboarding. Moment is the first experience of value in your product. What’s the difference between an interactive walkthrough and a product tour?
If you’re a UX designer or product manager wondering how to deliver a better product in terms of usability and user experience, this is the article for you. Card sorting and fake door testing are useful testing methods before the product launch. Let’s get right to it! Let’s get right to it!
Product adoption is crucial for the success of SaaS companies because it secures users to be long-term customers. But what are some product adoption examples you can learn from? Improving feature adoption is easier said than done. Becoming aware of the product's existence through branding and marketing campaigns.
On the other hand, the classic marketing funnel is more product-focused, while the sales funnel primarily aims to drive more conversions and not much else. Collect relevant customer data on the welcome screen and personalize their onboarding. Use onboarding checklists to engage users from the start. User journey.
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