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Product Portfolio Management & the Strategic Ripple Effect 7 of 10 – Portfolio Positioning Is What Makes Your Product Positioning More Strategic

Product Management University

Here’s a simple example of portfolio positioning and how it makes your product positioning more strategic. Your accounts payable product improves the customer’s cash flow. Even more strategic when customers use both, right? Remember, products are the proof points in a strong value story. It sounds strategic.

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What are Customer Pain Points and How to Properly Address Them

Userpilot

Customer pain points are important to reveal when you want to improve product engagement and grow fast. If you can fix customerspain points, you’ll be well on your way to improving their overall customer experience. In this article, we’ll cover: What are customer pain points?

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A Guide to Customer Retention: Importance, Strategies & Metrics

Userpilot

Customer retention is vital for product success and business profitability. You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. TL;DR Customer retention is the ability to keep your customers actively using their products.

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Best Customer Acquisition Channels and Strategies For SaaS

Userpilot

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

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How to Leverage Customer Insights AI to Grow Your SaaS Product

Userpilot

In this article, we look at how you can use AI to gain in-depth customer insights and how to leverage them to improve the product. We also share a few tools that can help you harness the power of AI to offer a better customer experience. Why is AI for customer insights important? Why is AI for customer insights important?

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Moving from reactive to proactive customer support

Intercom, Inc.

Today, customer expectations are at an all-time high. A proactive customer support approach is the key to regaining control. The typical support “strategy” is to let common issues roll in for support reps to address. Proactive customer support is the antidote to long wait times and ticket deflection.

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How to Build an Effective B2B Product Marketing Strategy

Userpilot

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

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