The Product Coalition

NOVEMBER 13, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. Here is how it works.

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Product Strategy Strategy User Testing Weak Development Team 129

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. Mark Frohnmayer is the Founder and CEO of Arcimoto.

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Positioning Feedback Software Product Management Product Manager 52

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. An economic downturn, a war — you name it.

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Product Strategy Strategy User Testing Weak Development Team 117

ProductPlan

APRIL 5, 2022

The first internal group to train is marketing. When training marketing staff on your new or updated product, you have to be clear on the new or updated product and its benefits because marketing will ultimately be the storytellers and message creators for the solution. Support’s training must therefore delve into far more detail.

Product launches 59

Product launches Onboarding KPIs Feedback Software Research Software 59

Sachin Rekhi

APRIL 12, 2020

Beyond product/market fit, it turns out business strategy really does matter. A sound strategy can make the difference between our initial product/market fit being ephemeral versus the beginning of a meaningful and lasting business. He then further refined his concepts as a business strategy professor at Stanford University.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Roman Pichler

NOVEMBER 6, 2023

As the individual is a peer and not the boss, they cannot tell people what to do and they are usually not in a position to offer rewards like a promotion. 2 ] It does not derive from a position on the org chart. The individual’s power consequently originates from their position. Instead, it must be earned. Know when to delegate.

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Leadership Customer Feedback Construction User Testing 263

ProductPlan

APRIL 5, 2022

The first internal group to train is marketing. When training marketing staff on your new or updated product, you have to be clear on the new or updated product and its benefits because marketing will ultimately be the storytellers and message creators for the solution. Support’s training must therefore delve into far more detail.

Product launches 52

Product launches Onboarding KPIs Feedback Software Research Software 52

The Product Coalition

SEPTEMBER 27, 2022

The product strategy acts as the playbook for the team, taking them to victory. Your job is to get them past difficult choices, lay out the winning strategy and help them achieve the vision. Having progressed my career in product strategy and management, I’ll never forget my early assignments as part of a larger product team.

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Weak Development Team Product Strategy Strategy Vision 140

Agile Velocity

SEPTEMBER 12, 2023

When combined with an Agile Transformation, all require an intricate balance of strategies. Strategies to Overcome The Challenges of Hybrid Agile Transformation Emphasize Agile Training Combined with Agile Coaching: Combining Agile training with Agile coaching creates a powerful synergy. Training alone is insufficient.

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Agile Feedback Software Product Research Strategy 76

Melissa Perri

JANUARY 4, 2020

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." Product Strategy = Company Strategy in this case.

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Data Visualization User Testing Research Software Feedback Software 388

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

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Research Software Strategy Customer Experience User Testing 94

Userpilot

APRIL 18, 2023

But how do you create a customer success strategy that works? In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth. A customer success strategy is beneficial to increase customer retention, boost customer lifetime value, expand WOM , and enhance your product experience.

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Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

MAY 22, 2023

Searching for a customer experience (CX) strategy to set you apart from the competition? A CX strategy should encompass every interaction and engagement layer between your customers and your SaaS product. This article guides you to make an excellent CX strategy with best practices and tips. How to build a CX strategy?

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Data Visualization Analytic Tools Feedback Software Product Research 90

Product Management University

OCTOBER 17, 2017

There’s a significant difference between learning product management skills and going through a product management training course. Classroom training is valuable, but teaching people how to use those skills when they need them, in real-world circumstances, is far more effective. Learning is where things get far more interesting.

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Product Management Product Manager Certifications B2B 100

Dear Strategy

MAY 10, 2018

On this week’s episode, host Bob Caporale, President of the product management and product strategy training company Sequent Learning Networks , answers the following question: Dear Strategy: “Which approach or tool should I use for defining the positioning strategy in a Red Ocean?”. Read the full blog post.

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Positioning Strategy Blog Product Strategy 40

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Product Management University

OCTOBER 17, 2017

There’s a significant difference between learning product management skills and going through a product management training course. Classroom training is valuable, but teaching people how to use those skills when they need them, in real-world circumstances, is far more effective. Learning is where things get far more interesting.

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Product Management Product Manager Product Research Management 100

Actuation Consulting

FEBRUARY 25, 2019

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

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Positioning Differentiation Consulting Document 58

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute. Economic buyers are thrilled with the partnership they’ve formed with your organization.

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User Testing Onboarding KPIs Product Research Management 130

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How did their product marketing strategy put their audience first? Product marketers define market positions, shape product messaging, and drive product pricing and customer retention strategies. Product marketing strategy vs. traditional marketing strategy.

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

DECEMBER 22, 2022

This article dives deep into churn prediction for SaaS, showing you the strategies that work and how to implement them. Effective strategies on how to predict customer churn and enhance customer retention: Segment your customers to understand them better and gather data points to identify churn patterns. Poor customer service.

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Data Visualization Analytic Tools Feedback Software User Testing 97

Dear Strategy

OCTOBER 1, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

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Differentiation Strategy Product Strategy Marketing 52

Product Management University

FEBRUARY 9, 2023

The School of Customer Success features the Customer Success Value Skills training course and certification. The training is a one and a half-day course offered in-person at the customer site or live online in a virtual classroom. Certification is included with the training.

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B2B Certifications Product Management Product Manager 130

The Product Coalition

JANUARY 27, 2024

As software builders, we are uniquely positioned to influence this environmental trajectory. Develop energy-efficient AI/ML models Develop AI models using optimization techniques like pruning and quantization during the model development and training phases.

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Analytic Tools Research Software Reporting Tools Software Review 147

Product Management University

SEPTEMBER 10, 2023

The expanded CSM role presents a great opportunity to establish a stronger leadership position internally by defining the structure for all customer interactions with each account, including executive access if that structure is not already in place. They’re also critical to the success of product management, product marketing and sales.

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Customer Experience Product Research Government Leadership 130

Mixpanel

APRIL 18, 2024

This is why go-to-market (GTM) teams play a large role in B2B rollouts, whether it’s running training with their account teams or answering basic support questions. This is crucial because it determines how we might position and market that feature, how we enable our sales team, and so on. For example: What is the feature?

Data Visualization 94

Data Visualization B2B User Testing Customer Feedback 94

Gainsight

FEBRUARY 23, 2024

Recently, we conducted a comprehensive study of our customer data, and the findings were clear: having a trained Gainsight Admin through Gainsight University positively impacts key metrics such as Net Promoter Score (NPS), Expansion Annual Recurring Revenue (ARR), and Active Users. And the results speak for themselves.

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Education Customer Experience Customer Feedback Data Visualization 52

Product Management University

SEPTEMBER 20, 2017

The ideal time to re-route your growth strategy is before your growth starts to taper off. Even though your products may be horizontal, a vertical market growth strategy will aim your organization at the market segments that are spending the most money on your category of products and services. 1. Go Vertical .

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Strategy B2B Certifications Customer Experience 113

Userpilot

NOVEMBER 19, 2022

So let’s look at the most important KPIs that will help you create strategies to provide superior customer service and boost retention. Here are 4 actionable strategies to improve your customer service KPIs: Use interactive walkthroughs to give step-by-step guidance to customers and reduce dependency on the support team.

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Onboarding KPIs Data Visualization Reporting Tools Customer Experience 98

Product Management University

FEBRUARY 2, 2023

It’s part strategy and part execution plan that outlines how product marketing and sales are going to collectively attack the market and meet their revenue goals in any given year. Focus on the products that have the greatest value and pull the others into the sales process when they can have a significant impact on your competitive position.

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Roadmap Product Marketing Marketing B2B 130

Product Management University

AUGUST 28, 2017

Last but not least, check out our brand new lineup of training programs and flat rate fee structure. Developing a Sustainable Growth Strategy: What Got You Here Won’t Get You There! We also look at the shift from a “market problem” focus to a “customer goal” focus and its impact on growth.

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Customer Feedback Strategy Magazine Certifications 100

Userpilot

JULY 23, 2023

TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Product Marketer: Develops and executes marketing strategy that promotes the product’s value proposition and drives customer interest and adoption. What’s a go-to-market strategy? Who is part of the GTM team?

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Research Software Data Visualization User Testing Marketing 88

The Product Coalition

OCTOBER 5, 2023

AI’s profound impact on HRM is a testament to its remarkable ability to automate routine and time-consuming tasks, liberating HR experts to redirect their energies toward crafting visionary strategies that unleash the full potential of their teams.

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Data Visualization Analytic Tools Feedback Software Onboarding KPIs 132

The Product Coalition

NOVEMBER 16, 2023

It’s about maintaining focus and commitment in the face of fluctuating market trends, shifting company strategies, and evolving customer needs. When a product hits a snag or a launch doesn’t go as planned, it’s resilience that enables the PM to regroup, learn, and forge ahead with new strategies.

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Product Research User Testing Customer Experience Product Management 126

Product Management University

MARCH 3, 2021

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. Product Positioning vs. Market Positioning: The Key Difference. We offer a few insights. Why You Should Give Your Product Portfolio a Good SWOT. Coming Soon!

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B2B Product Management Product Manager Magazine 130

Userpilot

JULY 31, 2023

Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. But what exactly does this entail?

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Product Marketing Onboarding KPIs User Testing Marketing 96