Alchemer Mobile
SEPTEMBER 3, 2020
The data used throughout this post is from anonymized, US-based Apptentive customers’ iOS apps. Almost all of our customers’ apps have experienced a significant change in their DAU due to COVID-19. Travel & Hospitality. With less people traveling and making plans, there’s less demand for these services.
The Product Coalition
AUGUST 3, 2023
Here’s an example template for crafting an effective vision statement: “To [solve a problem] for [target users] by providing [unique value proposition] , leading to [positive impact or transformation] within [timeframe].” Let’s break down each element: The Problem: Clearly state the problem or pain point your product aims to solve.
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Userpilot
NOVEMBER 30, 2023
TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets.
BrainMates
DECEMBER 2, 2019
Product positioning is an important part of a product marketing strategy. It helps buyers and users understand where a product ‘fits’ in terms of what it offers and how it compares with competing products so that they can select the product that will best serve their needs. Why does product positioning matter? Easy as S-T-P.
Userpilot
APRIL 11, 2023
Understanding the average customer retention rate for your industry is critical to determining the health of your business. It tells you whether your customer retention rate is too low or just good enough. If customers are the lifeblood of any business, then customer retention is the glue that holds it all together.
Lenny Rachitsky
JANUARY 25, 2024
Crossing the chasm requires selling to “pragmatist customers” who, unlike early adopters, will not buy on the basis of a vision. Create a compelling reason to buy by addressing a critical problem or pain point for customers. If done correctly, crossing the chasm should be inexpensive.
Userpilot
DECEMBER 13, 2023
TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey.
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