Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. You also have to build hype about the feature release on different platforms.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

ProductPlan

APRIL 5, 2022

So, you want to know they are selling accurately and hit on the specific value-adds of your solution. When training marketing staff on your new or updated product, you have to be clear on the new or updated product and its benefits because marketing will ultimately be the storytellers and message creators for the solution.

Product launches 59

Product launches Onboarding KPIs Feedback Software Research Software 59

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Market Research. Product Development.

Product Research 82

Product Research Feedback Software Research Software Product Marketing 82

ProductPlan

APRIL 5, 2022

So, you want to know they are selling accurately and hit on the specific value-adds of your solution. When training marketing staff on your new or updated product, you have to be clear on the new or updated product and its benefits because marketing will ultimately be the storytellers and message creators for the solution.

Product launches 52

Product launches Onboarding KPIs Feedback Software Research Software 52

Userpilot

JULY 31, 2023

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. PMMs need the right tools to help them do their job: project management, team collaboration, customer feedback , analytics, and digital marketing. Who is a product marketing manager?

Product Marketing 84

Product Marketing Onboarding KPIs User Testing Marketing 84

Userpilot

JANUARY 13, 2021

Welcome screens in SaaS apps are an underutilized piece of real estate that can be so much more than just a welcome message. And yet, according to our State of SaaS Onboarding 2020 research – 40% of SaaS businesses don’t have them at all, and the majority of the remaining 60% – are not even using their full potential.

Research Software 64

Research Software Customer Experience Data Visualization Product Research 64

BrainStation Product Management

FEBRUARY 28, 2019

Product Managers have the enviable job of taking a product from its roots as an idea and steering its lifecycle through launch and beyond. Often referred to as “mini-CEOs” of a product, these specialists must possess a wide variety of skills and competencies to propel a product to success.

Technical Advisors 70

Technical Advisors Reporting Tools Analytic Tools Product Research 70

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. It is a unique opportunity to significantly impact the growth trajectory of an exciting startup that is transforming how 15M+ curious minds research and consume information. Apply for this position. Responsibilities.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

ProductPlan

DECEMBER 21, 2020

Making a shift to product-led growth sounds pretty appealing, especially to product managers. But unless your company offers paid services along with its line of products, how is this different from “regular” growth? And what does it mean for the product leaders steering the ship and plotting out roadmaps ?

User Testing 104

User Testing Research Software Customer Experience Product Research 104

Userpilot

JULY 9, 2023

If you’re a UX designer or product manager wondering how to deliver a better product in terms of usability and user experience, this is the article for you. Start improving user experience and usability with user research. Card sorting and fake door testing are useful testing methods before the product launch.

User Testing 76

User Testing Product Research Customer Experience User Experience 76

Gainsight

NOVEMBER 20, 2019

To truly excel in product management, you need to have a respect for design, an understanding of countless processes, a passion for problem-solving, excellent communication skills—the list goes on and on. Books for Product Managers. Blogs for Product Managers. Slack Groups for Product Managers.

Books 80

Books Blog Feedback Software User Testing 80

Usersnap

NOVEMBER 4, 2021

With so many SaaS options out there and new ones rolling out every day, it’s important to consider that customers may be likely to feel bombarded with that much information (head-exploding territory at times). What distinguishes one app or software from another? Is User Feedback Critical for Saas Businesses?

User Testing 52

User Testing Feedback Software Customer Feedback Customer Experience 52

BrainStation Product Management

FEBRUARY 28, 2019

Product Managers have the enviable job of taking a product from its roots as an idea and steering its lifecycle through launch and beyond. Often referred to as “mini-CEOs” of a product, these specialists must possess a wide variety of skills and competencies to propel a product to success.

Technical Advisors 40

Technical Advisors Reporting Tools Analytic Tools Product Research 40

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

ProductPlan

DECEMBER 21, 2020

Making a shift to product-led growth sounds pretty appealing, especially to product managers. But unless your company offers paid services along with its line of products, how is this different from “regular” growth? And what does it mean for the product leaders steering the ship and plotting out roadmaps ?

User Testing 40

User Testing Research Software Customer Experience Product Research 40

ProductPlan

FEBRUARY 14, 2023

It also makes them feel like their input and feedback are more valued while expediting the resolution of time-sensitive issues, such as product launches. As discussed in our “Working Better Together” webinar, asynchronous video is an often overlooked yet versatile communication tool for remote leaders.

Feedback Software 59

Feedback Software Reporting Tools Crowdsource Customer Experience 59

Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? We’re also looking at what product managers do to increase the survival chances of their products. We talk about product failure when the product doesn’t meet its objectives or goals. The average product failure rate in SaaS.

Feedback Software 94

Feedback Software Research Software User Testing Analytic Tools 94

The Product HQ

APRIL 20, 2024

Becoming a director of product requires years of experience managing products and working with other product managers. That gives you the experience and expertise to get to the next level, where you start managing other product managers. Then you’ve come to the right place.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job? Product Marketing Is About Strategy, Not Tactics.

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

ProductPlan

APRIL 23, 2019

How Product Managers can Leverage All-Hands Meetings to Foster Alignment. How Product Managers can Leverage All-Hands Meetings to Foster Alignment. To provide a consistent communications platform for every employee, most companies hold some form of staff meeting on a semi-regular basis. Try it Free. Enterprise.

Feedback Software 65

Feedback Software Research Software Product Management Product Manager 65

Userpilot

SEPTEMBER 18, 2021

Hiring teams look for five key skills during the product marketing interview: communication, collaboration, analytics, and research skills, project management, and prioritization. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.

Onboarding KPIs 91

Onboarding KPIs Analytic Tools Research Software Product Marketing 91

ProductPlan

MAY 30, 2019

Product Management. /. Product Strategy. / Why the Most Forward-Thinking Product Teams Work Backwards. Content Marketing Manager. Clearly its authors were not product managers. Product teams aren’t measured on the winding road and applauded for the many steps taken—it’s all about results.

User Testing 89

User Testing Research Software Customer Experience Data Visualization 89

Userpilot

SEPTEMBER 18, 2021

Hiring teams look for five key skills during the product marketing interview: communication, collaboration, analytics, and research skills, project management, and prioritization. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Hiring teams look for five key skills during the product marketing interview: communication, collaboration, analytics, and research skills, project management, and prioritization. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Hiring teams look for five key skills during the product marketing interview: communication, collaboration, analytics, and research skills, project management, and prioritization. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

ProductPlan

MAY 21, 2019

Continuing to exist as a separate product because it has a distinctive brand or market, or it simply makes more sense to maintain as a standalone offering. Sunsetting your product because the acquirers were far more interested in acquiring talent, technology and/or customers than the product you manage. Enterprise.

User Friction 59

User Friction Research Software User Testing Customer Experience 59

Userpilot

SEPTEMBER 26, 2019

If there’s one thing SaaS companies need to be good at, it’s launching new features or products. But a lot of SaaS companies get the building and shipping part right, then struggle when it comes to actually driving adoption. Then I’m going to explain the different ways in which you can launch those releases.

Research Software 44

Research Software Feedback Software Embedded Analytics Webinar 44