UX Planet

JUNE 13, 2025

If you, as a designer, combine strong design strategy skills with deep knowledge of the industry — enough to impact business goals beyond traditional product design — your role can evolve into a core one. New product launches can offer similar opportunities to product designers, including generalists.

User Testing

Product Management University

OCTOBER 19, 2023

The best product launches are like the cream cheese frosting on a decadent chocolate cake! enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. All good, right?

Product launches

Product Innovation Educators

AUGUST 19, 2024

A guide to successful product launches – for product managers Watch on YouTube TLDR The LAUNCH framework, created by James Whitman, offers a complete approach to successful product launches. The LAUNCH Framework Launching a new product successfully is a big challenge for many companies.

Feedback Software

Intercom, Inc.

JULY 9, 2018

But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches.

Product launches

Intercom, Inc.

JULY 9, 2018

But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches.

Product launches

ProductPlan

APRIL 5, 2022

Marketing needs to know the value of the new product. The first internal group to train is marketing. They’re on the hook to generate qualified leads for the new product. So, the main attraction must be on which pain points the product solves and the specific ways customers will benefit.

Product launches

ProductPlan

APRIL 5, 2022

Marketing needs to know the value of the new product. The first internal group to train is marketing. They’re on the hook to generate qualified leads for the new product. So, the main attraction must be on which pain points the product solves and the specific ways customers will benefit.

Product launches

ProductPlan

AUGUST 10, 2022

What is a Product Launch Manager? A product launch manager coordinates all efforts across the company related to releasing new products to the market. In the lead-up to a product launch, many teams—product management, sales, marketing, development, customer success, etc.—will

Product launches

Roman Pichler

JUNE 28, 2016

As long as a product is young and hasn’t reached product-market fit—or is close to achieving it—I recommend having a single person in charge of the product. Having a single product owner in place supports this: if no consensus can be achieved about what to do next, the product owner decides. (I Learn More.

User Testing

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. GTM strategy.

Research Software

Gainsight

NOVEMBER 22, 2019

Your colleagues in Marketing, Sales, and Customer Success (CS) are trained on the new release. It goes without saying, but our perspective here at Gainsight is that when product and customer success teams work together, the customers win. Product launches are a perfect example. Making Adoption Easier for Everyone.

Product launches

Mind the Product

DECEMBER 11, 2018

There are lots of resources to help startups through their first product launch (if you haven’t found them yet, try looking here ). Is the process different if you’re a product manager in an established organisation, where products have already been launched? But what if you don’t work for a startup?

User Testing

Product Innovation Educators

NOVEMBER 2, 2020

I found it so helpful, that after earning the NPDP certification, I created a virtual training program to help others learn the body of knowledge as well and earn the certification. Coupled with a PhD in Innovation, that is what got me started teaching product and innovation management. Needless to say, it had a huge impact on me.

Certifications

Userpilot

JUNE 19, 2024

Interested in product launch manager roles? In this guide, we’ll explore the ins and outs of product launch manager roles through detailed job descriptions and handy templates. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market.

Product launches

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Product marketing vs. traditional marketing.

Feedback Software

ProductPlan

NOVEMBER 9, 2022

Product launch timelines visually represent the project plan to successfully release new products. The goal of the timeline is to ensure a successful product launch that improves the brand image, expands the customer base, generates buzz, and ultimately leads to revenue growth. Role of the product launch timeline.

Product launches

Userpilot

AUGUST 31, 2024

In product management , a product launch timeline serves as a roadmap to ensure a well-structured and successful product release. So in this article, let’s review a product launch checklist to help you prepare a solid campaign that gets traction and sows the seeds for consistent growth.

Product launches

Userpilot

JUNE 19, 2024

This guide will introduce you to the best resources available for product launch managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market.

Product launches

Userpilot

NOVEMBER 12, 2023

What are the challenges of the Blue Ocean strategy? This was the main question that Melissa Kwan , the CEO and Co-Founder of eWebinar , covered in her talk at this year’s Product Drive Summit hosted by Userpilot. TL;DR Blue Ocean is a business strategy where a company brings innovative products to new markets with no competition.

User Testing

Userpilot

JUNE 12, 2024

Understanding the salary landscape for product launch managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market. Let’s get started! Let’s get started!

Product launches

Mind the Product

FEBRUARY 6, 2020

I tend to cover a lot of different things and day-to-day, I spend my time defining market needs, participating in the design phase and managing the launch of products. I train internal sales and service teams and I define the prices for our products all over the world. This includes setting market prices (vs.

Product Management

ProductPlan

FEBRUARY 8, 2022

What is Product Launch Management? Product launch management is the process of coordinating all strategic efforts needed for a successful market release. Creating sales collateral for the product. Creating sales collateral for the product. Training sales reps and customer success agents. Development.

Product launches

Userpilot

JUNE 17, 2024

Whether you’re a seasoned professional or new to the field, understanding the nuances of product launch managers is essential for success. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market. Looking into tools for product launch managers?

Product launches

Mixpanel

MARCH 4, 2022

Product launches are fraught with challenges—from budgeting to timelines to collaboration breakdowns, there are many places and ways a launch can go wrong. But one area where headaches are preventable is metrics: i.e., how you measure the success of your launch and subsequent product performance.

Product launches

Userpilot

NOVEMBER 29, 2023

The best product research tool for your business can provide the data you need to make informed decisions for product development , allow you to conduct market research, and mitigate risks associated with product launches. Customer Support : Do you get fast 24/7 customer support and training resources?

Research Software

Actuation Consulting

JUNE 24, 2019

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. What Is a Launch Strategy? Your product launch strategy delineates the approach you plan to take in getting your product to market. Four Key Points to Include.

Strategy

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Product Development. Advertising.

Product Research

Pragmatic Marketing

OCTOBER 11, 2019

So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? So when a launch happens have a certain scale there's things that they expect from us and things that we expect from them. And that's smart. Yeah, absolutely.

Product launches

Pragmatic Marketing

OCTOBER 11, 2019

So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? So when a launch happens have a certain scale there's things that they expect from us and things that we expect from them. And that's smart. Yeah, absolutely.

Product launches

Product Management University

OCTOBER 23, 2023

If you’re interested in how a product portfolio management model can make your product management, product marketing, sales, customer on-boarding and customer success teams more effective in ways that are measurable, contact us and see how our training programs can elevate the performance of all customer-facing functions across the board.

User Testing

Mind the Product

SEPTEMBER 20, 2017

A team of skilled people operate in conditions of high uncertainty ; a commander sets clear outcomes with some guiding principles ; but we expect the unexpected ; and, we’re trained to take best action , responding to new information as the situation unfolds. All of that takes discipline. And practice. Dr Jason Fox. Why do we learn?

Agile

The Product Coalition

JUNE 24, 2020

Their skill set allows them to maintain oversight across the product and align everyone around a common goal. Their skill set allows them to maintain oversight across the product and align everyone around a common goal.

Research Software

Userpilot

JULY 23, 2023

TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches.

Research Software

Dear Strategy

OCTOBER 1, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

Differentiation

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry.

Research Software

Intercom, Inc.

DECEMBER 16, 2019

Just two years ago, only 29% of marketers reported ABM to be an effective strategy. Account-based marketing (ABM) is a targeting strategy where businesses market and sell to accounts – different people at one company – rather than to individual prospects at many different companies. What is account-based marketing (ABM)?

Reporting Tools