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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

 Product isn’t helping us close major deals and bring in revenue.”  Sales teams inundate us with urgent-but-repetitive ‘does product X do thing Y?  Product  Or at a company with minimal sales staff, product managers often step far outside their comfort zones as stopgap account managers.

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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

How Does Portfolio Product Management Impact Product Marketing? What are the Most Common Misconceptions About Portfolio Product Management? What is Portfolio Product Management and How Does It Differ From Traditional Product Management? It limits your view of the customer to the users of the product.

Marketing 130
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Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Product Management University

Market Positioning. This is where portfolio product management pays exponentially bigger dividends because most of the work is already done. Product marketing loves this! Each release further reinforces the product goals, and by default, the portfolio vision. Sales Training.

B2B 100
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Intercom on Product: Accelerating your strategy after COVID-19

Intercom, Inc.

Do you have areas where this work you had not yet planned because you didn’t have the capacity, but at this time there’s an opportunity to invest, get the capacity and take it on, to effectively accelerate your future roadmap, versus just doing what you were currently planning, faster? And then, of course, the speculation too.

Strategy 228
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The Great Silence

The Product Coalition

It doesn’t come as a shock that the empowered product teams seem to be more prevalent in companies who have well and truely found product market fit and are growing quickly. The irony is, those teams frequently just deflect that pressure, and add the pressure onto the product teams anyway. you’re certainly in a pickle.

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It’s time to get your Ph.D. in Sales Comp

Product Beautiful

The product team I managed was responsible for the integration, product management, and transition. What I learned during this time about Sales behavior was a shock to my system – and may help you as well. A few years ago, I was working for a large company here in Austin.

Finance 58