Remove Positioning Remove Product Marketing Remove Roadmap Remove Sales Training
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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

How Does Portfolio Product Management Impact Product Marketing? What are the Most Common Misconceptions About Portfolio Product Management? What is Portfolio Product Management and How Does It Differ From Traditional Product Management? It limits your view of the customer to the users of the product.

Marketing 130
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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

 Product isn’t helping us close major deals and bring in revenue.”  Sales teams inundate us with urgent-but-repetitive ‘does product X do thing Y?  Product  Or at a company with minimal sales staff, product managers often step far outside their comfort zones as stopgap account managers.

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Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Product Management University

Market Positioning. This is where portfolio product management pays exponentially bigger dividends because most of the work is already done. Product marketing loves this! Each release further reinforces the product goals, and by default, the portfolio vision. Sales Training.

B2B 100
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Intercom on Product: Accelerating your strategy after COVID-19

Intercom, Inc.

Do you have areas where this work you had not yet planned because you didn’t have the capacity, but at this time there’s an opportunity to invest, get the capacity and take it on, to effectively accelerate your future roadmap, versus just doing what you were currently planning, faster? And then, of course, the speculation too.

Strategy 228
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The Great Silence

The Product Coalition

I even know some highly effective organisations with hundreds of thousands of users who just have product designers instead of product managers in most of their squads and are seeing positive results. For those already in this empowered product teams model, you are obviously what gives everyone hope?

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It’s time to get your Ph.D. in Sales Comp

Product Beautiful

He looked straight at my product manager and said: “John 1 , I want to thank you for that great presentation. I think we all now have a clear understanding of your product, its pricing and competitive positioning, and how it can help the company. I understand that the CEO has identified this as a strategic product.

Finance 58