Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

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The Product Guy

FEBRUARY 13, 2020

Guest Post by: Carlos Ruiz (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Nis Frome]. Firstly, Jeff as a new umbrella brand for all the new services will be providing to our customers; Secondly, a new business line called Beauty Jeff was opening the very first venue in Argentina. Very task and feature- oriented.

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Product Talk

OCTOBER 18, 2023

A regular cadence of assumption testing helps product teams quickly determine which ideas will work and which ones won’t. And sadly, most product teams don’t do any assumption testing at all. In this article, I’ll cover assumption testing from beginning to end, including: Why should product teams test their assumptions?

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Userpilot

MARCH 9, 2025

What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty.

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Alchemer Mobile

MAY 10, 2022

From adding features to modifying the user interface, the directions you can take your mobile app are endless. With infinite choices and limited bandwidth, how do you decide what to prioritize when it comes to improving your mobile customer experience? Learning more about your customers is the best place to start.

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Userpilot

OCTOBER 28, 2024

Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. But here’s the thing: getting users to say “wow” instead of “why?”

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The Product Guy

NOVEMBER 29, 2019

Guest Post by: Siddarth Ramaswamy (Mentee, Session 10, The Product Mentor) [Paired with Mentor, Alberto Simon ]. One of the critical reasons why products fail is not being ready for the market and not identifying the target segment of audience and what they want from the product. How Products Fail Without Customer Empathy.

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Product Talk

MARCH 1, 2023

“Product thought leaders talk about an ideal way of working. I realize that many product people have never worked in a product trio , don’t have access to customers, aren’t given time to test their ideas, and are working in what Marty Cagan calls “features teams” or “delivery teams.” product outcomes).

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Product Talk

SEPTEMBER 6, 2023

In addition to delivering a keynote at the Product at Heart conference (in case you missed it, you can find the video and transcript of that presentation here ), conference co-organizer Petra Wille also invited me to participate in a fireside chat at the Leadership Forum event. Introduction: What Is Product Discovery?

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Product Talk

DECEMBER 1, 2021

In case you missed it, Tools of the Trade is a new series on Product Talk. In each edition, we talk with a continuous discovery champion (or group of champions) from one organization. It’s worth repeating that the tools aren’t a substitute for doing the hard work of continuous discovery. Tweet This. You can find them all here.

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Product Talk

APRIL 21, 2021

Welcome to JEDI Training for Continuous Discovery Teams. I work as a product discovery coach. I’ve had the luxury of working with teams all over the world, and I teach them a structured and sustainable approach to continuous discovery. Here’s how I’m redefining JEDI training in a product context.

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Userpilot

DECEMBER 18, 2024

Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Basically, anything that ruins the user experience. What is UX analytics?

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Product Talk

JUNE 19, 2024

I’m disappointed to see the rise of generative AI tools that are designed to replace discovery with real humans. But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Don’t get me wrong.

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Product Talk

MARCH 2, 2022

Welcome to the next installment of Ask Teresa, the column where I address common questions about continuous discovery. Creating frequent touch points with customers is one of the core tenets of continuous discovery. I’ve often said that I believe interviewing customers frequently and consistently is a keystone habit.

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Product Talk

MAY 4, 2022

The beauty of continuous discovery is that there’s no single right way to do it. For example, while Teresa recommends creating a product trio that includes a product manager, engineering lead, and a designer, she acknowledges that some product trios might be made up of slightly different members. Tweet This.

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The Product Guy

MAY 30, 2019

Guest Post by: Daphne Garcin (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Chris Butler]. So we want to innovate and create new features for our product. Which change in users’ behaviour do we want to drive? Hypotheses are only useful if we test them (with customers), to validate or discard them.

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Product Talk

APRIL 20, 2022

“I get that the continuous discovery habits framework works well for mature products, but does it work for early-stage startups?”. I spent all of my full-time employee experience at early-stage startups (many of them pre-product) and I relied on these same habits to figure out what to build. This question always surprises me.

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Product Talk

AUGUST 21, 2024

Whenever I introduce the topic of customer interviews (the foundational element of continuous discovery ), I get a lot of questions about who counts as a customer. Tweet This Ask Teresa: Who counts as a customer? Who should my product trio be trying to speak with every week?

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Product Talk

APRIL 9, 2025

Last week, I shared that we often get asked, Do API teams need to do discovery ? Customer-facing APIs are products. And just like any product, if we dont do good discovery, well have gaps in our offering. You want customers to get value from your product as quickly as possible. Alright, lets dive in.

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Product Talk

JANUARY 17, 2024

Sometimes it’s because they’ve personally experienced a pain point and want to address it. Here’s Teresa’s take : When we start with an idea, the scope of our discovery work becomes, “Is my idea good or not?” For today’s Product in Practice , we caught up with Kranthi Kiran , the Founder of ThoughtFlow.

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Product Talk

APRIL 7, 2021

A few months ago, fellow Product Talk coach Hope Gurion and I sat down to discuss why there’s no single right way to do discovery. In this third and final conversation in the series, we discussed two core principles of continuous discovery : why it’s essential to set up compare and contrast decisions and surface and test assumptions.

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Product Talk

FEBRUARY 12, 2020

Hello, Product Talk readers! It’s time for another installment of Product in Practice. In this series, we highlight the impressive work that forward-thinking product teams are doing. Find our other Product in Practice posts here. During her tenure as a data scientist, Lisa built two predictive products. Tweet This.

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Usersnap

MARCH 24, 2025

Imagine launching a product feature that no one uses. The team spent months building it, yet users dont see its value. Because product discovery was skipped … or done poorly. Product discovery process is the foundation of building successful products. Testing Assumptions Before Development 3.

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Product Innovation Educators

OCTOBER 16, 2023

How product managers can promote human-centered design I wonder if you can relate to this frustration—the pressure to get products and product updates released quickly sometimes means making compromises on design quality. Her book, Customers Know You Suck , address how to better understand, attract, and retain customers.

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Product Talk

DECEMBER 7, 2022

Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. Customer interviewing is one of the most valuable activities a product team can do. What doesn’t count as a customer interview?

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Product Talk

JUNE 5, 2024

Product trios are cross-functional product teams who are responsible for both deciding what to build and then building it. The goal is for a product trio to represent balanced perspectives while still remaining as small as possible to facilitate and expedite collaborative decision-making. What is a product trio?

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Usersnap

FEBRUARY 24, 2025

The key isnt just understanding users but unlocking insights that lead to solutions they cant live without. Product discovery is critical in identifying workflows, pain points, and user goals that shape successful products.

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The Product Coalition

AUGUST 22, 2023

Understanding user needs and pain points is essential for building successful products and services, but that doesn’t mean we need to get stuck going down a multi-month research hole in order to be “ready” to collaborate, innovate, or prototype. What about the product(s) your team has in the market?

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Product Talk

SEPTEMBER 20, 2023

The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.

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Alchemer Mobile

AUGUST 19, 2024

“We’re not competitor-obsessed, we’re customer-obsessed. We start with what the customer needs and we work backwards.” – Jeff Bezos, founder of Amazon. For product managers, the path to success—both on an individual level and for the company as a whole—depends on a deep understanding of their customers.

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The Product Guy

MARCH 4, 2025

You’re gathering customer feedback, hitting your OKRs, and tracking every metric imaginable. And yet, your product is stuck. Users churn, innovation stalls, and your team feels like theyre running on a never-ending treadmill. Customer feedback drives iteration. And customers?

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Product Talk

JANUARY 31, 2024

You’ll often hear Teresa say that there’s no single right way to do continuous discovery. Something she might not say as often (that’s just as true) is that there’s no single wrong way to do discovery , either. Let’s be clear: The fact that it’s easy to make mistakes is not an excuse for avoiding discovery. Let’s dive in!

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Product Talk

NOVEMBER 15, 2023

It’s true that discovery takes time. Interviewing customers , building opportunity solution trees , running assumption tests —these are all activities that take your attention away from delivery. But I’m also a firm believer that discovery doesn’t come at the expense of delivery. Teresa Torres: Hi, everyone.

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The Product Guy

SEPTEMBER 12, 2019

Guest Post by: Chris Bell (Mentee, Session 10, The Product Mentor) [Paired with Mentor, Jordan Bergtraum ]. “I During discovery, we typically ask deliberate and purposeful questions, and seek clarification as we proceed. Make discovery memorable. Make discovery memorable. Promote Higher Order Thinking.

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Lenny Rachitsky

NOVEMBER 24, 2024

Simplify security • Paragon —Ship every SaaS integration your customers want — Jen Abel is the co-founder of JJELLYFISH, where she and her team have worked with over 300 early-stage founders to learn how to sell, do early customer discovery, and set up a repeatable sales motion on the way to their first $1M ARR.

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