The Product Guy

SEPTEMBER 27, 2016

In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting User Research”. We are always looking for more product mentors from all around the world. About The Product Mentor. Dustin Levy Director of Product Management, Gentex Corporation.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Roman Pichler

AUGUST 17, 2021

What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. Say I wanted to create a product that helps people become more aware of what and how much they eat. What Makes a Good Product Vision? Who Owns the Product Vision?

Vision 337

Vision Customer Experience User Testing Product Strategy 337

Roman Pichler

DECEMBER 4, 2023

Listen to the audio version of this article: [link] What is Product Discovery? Product discovery is the process of “figuring out a solution to a problem we’ve been asked to solve,” writes Marty Cagan. [1] 1] It involves understanding and selecting user needs, exploring solutions, and choosing the most appropriate one.

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Roman Pichler

MARCH 14, 2023

Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for?

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Roman Pichler

MAY 12, 2025

They address an existing market, and their growth prospects are limited by your ability to grow the market and capture more market sharethat is, to attract more users and customers. Core Innovations As they are crucial to generating the necessary profits, you should protect your core products.

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Research Software Technical Review Customer Experience User Testing 196

Product Innovation Educators

OCTOBER 30, 2023

Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation. 8:36] How do we create a customer use case?

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The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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Roman Pichler

SEPTEMBER 2, 2024

Listen to the audio version of this article: [link] Product Strategy Discovery Explained What is product strategy discovery? More precisely, it is the process of developing a product strategy whose implementation will likely create the desired value and impact.

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Product Research Product Strategy Strategy Research Software 236

Melissa Perri

JULY 14, 2016

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. BUT we still had to test our ideas. This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan.

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Product Strategy Onboarding KPIs Strategy Transportation 306

Product Innovation Educators

JANUARY 6, 2025

The company operated a software platform for their call center, managing customer communications while ensuring compliance with state regulations. As VP of Operations, Kim worked with third-party engineering consultants to improve the platform’s ROI and customer outcomes.

Reporting Tools 266

Reporting Tools Customer Communications Analytic Tools Leadership 266

Lenny Rachitsky

FEBRUARY 25, 2025

At Headspace back in 2016, we had established our product roadmap and success metrics and our mission and vision, but teams were still confused about why we were working on the projects we chose. I worked closely with a seasoned board member to trace this back to a lack of product strategy—both articulated and aligned.

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Strategy Technical Review Product Strategy Product Research 121

The Product Guy

NOVEMBER 21, 2018

Truly understanding your customers and finding ways to improve your product is an overwhelmingly daunting task. Customer discovery is key to informing product strategy and there is a mountain of techniques and methods available for conducting customer discovery. Customer needs. Market knowledge.

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User Testing Customer Experience Customer Feedback Product Research 348

Melissa Perri

OCTOBER 22, 2024

“Our vision is to be the best!” If you’ve ever sat through a company strategy meeting and left with your head spinning, you’re experiencing a common problem. First, there’s the vision – those sweeping statements that try to inspire but end up saying nothing. That’s not a strategy – that’s a feature masquerading as direction.

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Strategy Research Software Vision User Testing 220

Arkenea

FEBRUARY 23, 2025

But, it’s usually challenging to assess what’s the right way to go about it – how much of iteration should be that from user feedback versus founder’s vision for the product? And, how do you also tell the difference between what feedback to incorporate?

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Productside

MARCH 3, 2025

If your buyer is another product manager, treat them like an external customer. One participant worried: Leadership is anti-product. Rogers take : Win them over with real user insights. Their biggest complaint is usually that product managers add no value. Investigate their request with quick user feedback.

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Product Research Feedback Software Product Manager Product Management 177

Roman Pichler

AUGUST 15, 2023

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.

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Product Strategy Strategy Research Software Customer Experience 265

The Product Coalition

JANUARY 26, 2021

a clear and compelling vision. from ‘ Drive’ All top product leaders know the importance that vision plays in the success of a product. Sometimes the Product Vision was something spoken by a visionary leader, but unseen. Or worse of all, sometimes there was just no Product Vision at all.

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Vision Product Research User Testing Workshop 187

The Product Guy

OCTOBER 25, 2024

Even with best practices in place, product managers often face controversial and uncomfortable challenges when managing stakeholders. From handling feature requests that lack customer validation to managing unrealistic expectations, we’ll discuss practical strategies to maintain alignment and avoid common pitfalls.

Strategy 150

Strategy Customer Feedback Research Software User Testing 150

Roman Pichler

DECEMBER 1, 2020

The key results might then be “simplify user journey A” and “enhance feature alpha.”. In figure 1 above, the key result “simplify user journey alpha” becomes an objective with two new key results, “remove user journey step two” and “improve performance by 10%” thereby connecting the two OKRs. Figure 1: Cascading OKRs.

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Roman Pichler

JULY 8, 2024

Keep the other groups in Figure 1 informed about changes in the product strategy and product roadmap , for example, by inviting subjects to bigger review/demo sessions and having one-on-ones with context setters. But when bigger changes are required or the group is more diverse, the approach is not only time-consuming.

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Roadmap Product Strategy Strategy Weak Development Team 266

Folding Burritos

DECEMBER 4, 2019

Bugs can be valued in terms of quality outcomes like reducing support needs or improving user satisfaction. Finally, new features should be valued in terms of major business or customer outcomes that they’re aiming to serve (increasing CLTV, supporting a new vertical, compliance on new legislation, etc.).

Customer Experience 585

Customer Experience Research Software Product Research User Testing 585

Lenny Rachitsky

NOVEMBER 17, 2024

Before Wiz, Raaz led security products at Microsoft, including Azure Sentinel. This openness encouraged deeper discussions within the team and helped clarify the project’s direction, ultimately aligning everyone on the vision. It also serves over 45% of the Fortune 100.

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Startups Feedback Software Product Strategy User Testing 98

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Signup to be a Mentor Today! View the live stream….

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Analytic Tools Research Software Product Strategy CTO Coach 225

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. But others find it hard to no longer be actively involved in making product decisions, regularly talking to users, engaging the stakeholders, and working with development teams.

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User Testing Product Research Weak Development Team Customer Experience 344

Product Innovation Educators

FEBRUARY 17, 2025

Instead of acting as a sole decision-maker, today’s product managers need to excel at facilitation, stakeholder collaboration, and building trust across teams. She now runs her own consultancy, helping CEOs scale their companies by transforming product vision into measurable business growth.

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Reporting Tools Feedback Software Customer Feedback Technical Review 179

The Product Guy

JULY 2, 2017

You want to be the product that is useable, feasible and valuable to the target audience/customer ie you’re selling yourself as the solution to some specific company’s specific problem. You can stand out from other product managers by applying these skills to yourself. Who is the target audience/segment/customer?

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User Testing Product Research Customer Experience Analytic Tools 295

The Product Guy

NOVEMBER 9, 2017

Guest Post by: Alex Hsu (Mentee, Session 4, The Product Mentor) [Paired with Mentor, Addi Regev]. A research conducted by Alpha UX found that 25% of Product Manager surveyed wished for a clearer product roadmap and strategy. Research article. Themes, Epics, User Stories. Why do I need a framework?

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Framework Agile User Testing Research Software 345

Roman Pichler

SEPTEMBER 11, 2023

A first step to form effective product teams is therefore to identify the products in your organisation. But what is a product? I view it as an entity that creates tangible value for users and possibly customers as well as the business. The former is achieved by solving a problem or by providing a specific benefit.

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Reporting Tools User Testing Customer Experience Product Research 385

The Product Guy

MAY 3, 2018

Moving from product concepts to execution requires the steady guidance of a product manager to listen and understand the needs and wants of the organization, the teams involved, and the users for whom the product is being built. The cycle of creating a great product begins with listening. Establishing value.

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User Testing Customer Experience Product Manager Product Management 277

Mind the Product

OCTOBER 21, 2019

A strong product strategy is often neglected because of the absence of any strategic thinking in product teams. What can product managers do to make sure they give their product strategy the attention it warrants? But today many, if not most, product teams fail this very first test.

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Product Strategy Strategy Product Research User Testing 176

Roman Pichler

MARCH 9, 2021

As a consequence, different people have suggested different ways to apply the product goal. Some view it as the product vision , others equate it to the product’s value proposition. A sample goal might be to acquire users, increase conversion, generate revenue, or reduce technical debt.

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The Product Guy

MARCH 12, 2025

Since then, market dynamics have shifted, competitors have launched new capabilities, and your customers needs have evolvedbut your team is still marching toward that old roadmap. Similarly, Netflix constantly experiments with new ideas and adapts based on user behavior, ensuring they stay ahead by embracing change.

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Data Visualization User Testing Customer Experience Technical Review 150

Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates.

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Product Strategy Product Research Strategy Technical Review 258

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

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Vision Product Research User Testing Roadmap 148

Product Talk

FEBRUARY 12, 2020

Her exposure to the product team —and the departure of a previous product manager—sparked Lisa’s interest and led to her stepping into the product manager role right around the time that Teresa began working with the product team as a discovery coach. We realized we needed to build that trust into the product itself.”.

Product Research 261

Product Research Data Visualization User Testing Research Software 261

Roman Pichler

AUGUST 17, 2021

What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. Say I wanted to create a product that helps people become more aware of what and how much they eat. What Makes a Good Product Vision? Who Owns the Product Vision?

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Vision Customer Experience User Testing Product Strategy 156