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461: Customer use cases to guide product design – with Lilac Muller, PhD

Product Innovation Educators

Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation.

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How Does Product Management Give you the Best Chance of a Successful Digital Transformation?

Mind the Product

Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. How Does Product Management Enable Digital Transformation? Capgemini’s white paper states that “successful digital transformation does not happen bottom up.

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The Biggest Difference Between Product Management and Portfolio Management

Product Management University

Contact Product Management University to see how product portfolio management can make it easier for your organization to meet its strategic and financial goals without the stress, redundancies and inconsistencies of managing every product. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy

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Product Managers – More Strategic as Product CEO or Portfolio Executive?

Product Management University

If you want to learn how to adopt portfolio management practices in your product organization, contact Product Management University about a personalized product portfolio management course for your products, your markets, and your company. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy

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Vision vs. Strategy

svpg

I’ve explained that the context typically needs to be the product vision, and a specific set of outcome-based objectives for each team (OKR’s are an effective way to do that). Product Vision. The product vision describes the future we are trying to create, typically somewhere between 2 and 5 years out.

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Product Portfolio Management & the Strategic Ripple Effect 6 of 10 – A Portfolio Roadmap Isn’t Just a Product Thing

Product Management University

PORTFOLIO STRATEGY WHITE PAPER : How It Drives a Chain Reaction of Success Across Product Management, Product Marketing, Sales & Customer Success

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Embedding a Customer Feedback Loop Into Your Product Delivery

Gainsight

The secret to building product feedback loops that drive growth is gathering the right data and using that info to carve out a better user experience. Download our white paper and learn how the top SaaS organizations measure success for their product strategies.