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Why 36% is the magic number: Finding the right amount of text in mobile apps

Intercom, Inc.

I studied the first screen of 25 popular iOS apps to determine how much text they use. The results shows us the value of taking a principled approach to writing text for mobile apps – because product design is still all about the words. Mobile apps dominate our digital experiences. Every app contains at least some text.

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Technical Women Are Software Managers

Johanna Rothman

One of my reviewers for the Modern Management Made Easy books asked a fascinating question: I've never seen this many women in management or in senior leadership positions. Up until the mid-80s, many of the software engineering jobs were for special-purpose machines or applications. The idea of a code review or a design review?

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How to Build a Successful Travel Service and Win Customer’s Heart

The Product Coalition

million bookings made every day, and every tenth person in the world employed in travel services, it’s no surprise that the value of the travel industry is estimated to hit $13.5 In the past, people used to plan their trips through travel agencies?—?but 98% of travelers carry their smartphone with them throughout their journey.

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Top 5 Webdesign Wien Agencies to Work With In 2022

UX Studio: Product Management

This time, our UX experts reviewed dozens of Webdesign Wien companies to list the best Austria webdesign agencies to partner with in 2022. If you are looking for a web design agency in Vienna —Webdesign Wien Agentur in German — chances are you need help with product design, usability research, training, or consulting.

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Football App Validation In A Real-Life Scenario

The Product Coalition

Intercept field study by UX Studio Image by UX studio Our client creates digital products to help football fans follow matches, favorite teams, news, or even play web or mobile games. Some years ago their team decided to put a new app in football-lovers’ pockets. What will happen when the first users download and touch this app?

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). What systems/metrics/processes do we need to measure and track winning?

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How to succeed in 2020: the most important insights from 8 recent market research studies

The Product Coalition

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. We hope this material will help you feel more confident in the coming year.