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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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Why manual feedback workflows are costing you time (and customers)

Alchemer Mobile

They drop in-app prompts, run NPS surveys, and follow up with customers after support interactions. And the stakes are high: research shows that 59% of customers will walk away after several bad experiences—and 17% after just one ( PwC, 2023 ). Think about how often someone: Logs into multiple platforms to pull feedback results.

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How Product Management Strategy Turns Struggles into Structure

Productside

In our webinar, Chaos to Clarity , Kenny Kranseler and Tom Evans shared a fictional case study that hits close to home for many PMs: WellNest Health , a company with a strong reputation and a bloated backlog. It promised to help employers and healthcare providers support employee WellNest with physical and financial tools.

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Persona Development: How to Create Impactful User Profiles

Centercode

AI-driven user testing, video insights, plus seamless app distribution and expert resources— discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Platform Overview Managed Services Compare Plans What's New?

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How to Increase Your Research Efficiency and Move You From Insights to Action, Faster

Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank

Conducting UX Research can often be a daunting task. Often, the most useful tool product managers and researchers can employ is a carefully thought-out approach. Join Michele Ronsen, UX Expert and Founder of Curiosity Tank, for an illuminating conversation on the ins and outs of efficient and effective UX research.

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How to Build a Beta Test Support Plan (+ SLA Tips and Checklist)

Centercode

AI-driven user testing, video insights, plus seamless app distribution and expert resources— discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Platform Overview Managed Services Compare Plans What's New?

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Understanding User Interviews: A Complete Guide for 2025

Centercode

AI-driven user testing, video insights, plus seamless app distribution and expert resources— discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Platform Overview Managed Services Compare Plans What's New?

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Beyond the Findings: The Case for UX Research in Digital Transformation

Speaker: Marina Foglietta-Tereo, Head of UX Research, AXA Insurance

People often think of UX Research as a highly tactical approach to improving the usability or visual appeal of a website or digital product. While good UX research will certainly validate and provide tactical improvements to an existing design, using it for validation alone would be like using your iPhone solely to tell time!

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Building a Research Flywheel: A Helpful Guide for Product Managers & Their Teams

Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset

Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. But no one tool or method can create a thriving research practice for product managers. Use Product Management Today’s webinars to earn professional development hours!

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5 Key Considerations for Top-Notch Product Dashboards

Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker

Join Miles Robinson, Agile and Management Consultant, as he covers five key considerations for you to keep in mind when you’re updating your software or app to offer the latest in embedded dashboards. In this webinar, you’ll learn: Best practices in customer research when developing your dashboard.

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Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Is there a pattern underlying how technologies hook us? Hooked, the book, is based on Eyal’s years of research, consulting, and practical experience. Now, in this special webinar, he will explain the Hook Model using a number of captivating examples. Why do some products capture widespread attention while others flop?

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Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

Tune in to this webinar to hear how Mark43 Product Manager Richard Cheng went about researching, prototyping, and iterating to deliver analytics and business intelligence tools to police departments, emergency call centers, and other public safety agencies, bringing Mark43 users a positive and effective product experience.

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Achieving Elite and High Performance DevOps Using DORA Metrics

Speaker: Nico Krüger, Senior Director of Solutions Engineering at Rollbar

DevOps Research and Assessment (DORA) has identified four key metrics to help organizations understand where their DevOps stands and how it can reach an elite level of performance. In this upcoming webinar, Rollbar will teach you one way to become an elite performer: focusing on Continuous Code Improvement.

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The Democratization of Customer Success

Speaker: John Ragsdale, Vice President of Technology Research for TSIA

As enterprise technology firms are in the midst of a rapid transition from on-premise to cloud technology, product development, sales, implementation, and support strategies are obliged to follow suit. Join us on June 22 at 12 EDT for a webinar led by TSIA’s distinguished vice president of technology research, John Ragsdale.

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.