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How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
They drop in-app prompts, run NPS surveys, and follow up with customers after support interactions. And the stakes are high: research shows that 59% of customers will walk away after several bad experiences—and 17% after just one ( PwC, 2023 ). Think about how often someone: Logs into multiple platforms to pull feedback results.
In our webinar, Chaos to Clarity , Kenny Kranseler and Tom Evans shared a fictional case study that hits close to home for many PMs: WellNest Health , a company with a strong reputation and a bloated backlog. It promised to help employers and healthcare providers support employee WellNest with physical and financial tools.
AI-driven user testing, video insights, plus seamless app distribution and expert resourcesâ discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Platform Overview Managed Services Compare Plans What's New?
Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank
Conducting UX Research can often be a daunting task. Often, the most useful tool product managers and researchers can employ is a carefully thought-out approach. Join Michele Ronsen, UX Expert and Founder of Curiosity Tank, for an illuminating conversation on the ins and outs of efficient and effective UX research.
AI-driven user testing, video insights, plus seamless app distribution and expert resourcesâ discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Platform Overview Managed Services Compare Plans What's New?
AI-driven user testing, video insights, plus seamless app distribution and expert resourcesâ discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Platform Overview Managed Services Compare Plans What's New?
Increasing new user activation Boosting feature adoption Improving trial-to-paid conversion How do you currently analyze in-app user behavior? The tools you use determine the depth of your behavioral segmentation capabilities. You have the goals, now get the tool that makes it easy. Basic analytics (e.g.,
AI-driven user testing, video insights, plus seamless app distribution and expert resourcesâ discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Platform Overview Managed Services Compare Plans What's New?
Speaker: Marina Foglietta-Tereo, Head of UX Research, AXA Insurance
People often think of UX Research as a highly tactical approach to improving the usability or visual appeal of a website or digital product. While good UX research will certainly validate and provide tactical improvements to an existing design, using it for validation alone would be like using your iPhone solely to tell time!
AI-driven user testing, video insights, plus seamless app distribution and expert resourcesâ discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Platform Overview Managed Services Compare Plans What's New?
That customer journey includes onboarding emails, help center articles, Academy courses, support tickets, in-app tooltips, CSM check-ins, community threads, and product updates. Its powered by many: Support provides reactive solutions. Product enables in-app nudges and learning. Do I have to migrate platforms?
AI-driven user testing, video insights, plus seamless app distribution and expert resourcesâ discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Platform Overview Managed Services Compare Plans What's New?
It is the key to getting partners to embrace and amplify your B2B software product messaging. The next step in the process is to create a group of several channel partners who will provide feedback when the team is doing research and as new versions of the messaging are created. Why did you decide to consider us?
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. But no one tool or method can create a thriving research practice for product managers. Use Product Management Today’s webinars to earn professional development hours!
How AI is used in life sciences AI has shifted from being a futuristic concept to a practical, indispensable tool for life sciences companies. AI-powered solutions are applied to complex challenges, such as diagnosing diseases earlier, improving clinical trial success rates, and optimizing supply chains.
Your current tools and strategies determine the next best step for improving your lifecycle messaging. Mailchimp, HubSpot) We have some in-app messages, but they’re basic A mix of different tools that aren’t connected We don’t have a clear strategy yet It’s time to automate and personalize your lifecycle messaging.
In our recent webinar, Your Product Management Career Is Not Dead , instructor Tom Evans laid it out clearly: PMs who want to stay relevantand indispensableneed to move beyond feature delivery and start operating with five core powers. Its the calculator analogydont hand a tool to someone who doesnt know what question theyre solving.
I’m a big advocate for this new technology. A few months ago, I started asking, “What does this new technology make just now possible in the context of teaching?” This is the first installment—a webinar I recorded in June 2025 to share my progress up until that point. I do refer to a lot of detailed visuals in this webinar.
Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker
Join Miles Robinson, Agile and Management Consultant, as he covers five key considerations for you to keep in mind when you’re updating your software or app to offer the latest in embedded dashboards. In this webinar, you’ll learn: Best practices in customer research when developing your dashboard.
Thankfully, self-service is growing up as companies ditch the traditional self-service motions and embrace in-app guidance, on-demand academies, and peer-to-peer online communities. In-app Guidance: Supporting Your Customers in Their Natural Workflow In-app guidance is the quiet powerhouse of digital self-service. The result?
In this webinar, you will learn to take purposeful action by understanding the strategic intent of your work and the impact of including business acumen in your professional development. Today, in this recorded webinar, our host, Steven Haines, will guide you on this learning journey. I do a lot of research.
In fact, research shows that 81% of customers try resolving issues on their own before contacting a support agent. And for SaaS companies, this means fewer support costs and a lighter workload for the support team. And for SaaS companies, this means fewer support costs and a lighter workload for the support team.
Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.
Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Is there a pattern underlying how technologies hook us? Hooked, the book, is based on Eyal’s years of research, consulting, and practical experience. Now, in this special webinar, he will explain the Hook Model using a number of captivating examples. Why do some products capture widespread attention while others flop?
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
But figuring out which sales tools you should buy and invest in – let alone what each tool even does – can be a daunting task. This is especially true when you consider the seemingly endless list of sales tools to choose from. Before we begin: how to choose your sales tools. Better tools, not more tools.
Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. We will also consider valuable examples of tools that can inspire your process. Still, you may be unsure where to begin.
A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. Our app is now integrated with [Maps App X]”? Which message is more effective? Explainer videos.
Speaker: Richard Cheng, Associate Product Manager, Mark43
Tune in to this webinar to hear how Mark43 Product Manager Richard Cheng went about researching, prototyping, and iterating to deliver analytics and business intelligence tools to police departments, emergency call centers, and other public safety agencies, bringing Mark43 users a positive and effective product experience.
According to recent research, however, many teams aren’t sufficiently equipped to meet these new challenges. The solution: Optimize your resources with the Conversational Support Funnel. Challenge #2: Agents are wasting time jumping between tools. So how can you manage a larger volume of queries without needing to add headcount?
It takes a fair bit of effort and time to keep up with the constant innovation in the product management software space. The tools are constantly evolving and changing their pricing plans, so it may be difficult to ensure that your product team is using the right tools and getting the best value for the money.
Getting your app up and running is only half the battle. In this webinar, Robi Ganguly, CEO and Co-Founder, Apptentive and Ben Johnson, VP Mobile Strategy, Rightpoint will cover the essentials to have in place both pre- and post-launch in order to provide the best customer experience possible. Welcome to today’s webinar.
Too many startups focus on the first S in SaaS, but they forget all about the second one. When software and service aren’t equal priorities, it’s impossible to build a successful company. When I moved to Silicon Valley in 2007, self-serve software was all the rage. There are obvious benefits to selling self-serve software.
Speaker: Nico Krüger, Senior Director of Solutions Engineering at Rollbar
DevOps Research and Assessment (DORA) has identified four key metrics to help organizations understand where their DevOps stands and how it can reach an elite level of performance. In this upcoming webinar, Rollbar will teach you one way to become an elite performer: focusing on Continuous Code Improvement.
SaaSapps also need walkthrough software to guide their users through their products. A walkthrough software uses interactive walkthroughs to support new user onboarding. If you are on the lookout for a walkthrough software that will knock the experience out of the park for your users, keep reading!
Product teams have a variety of research activities they can draw upon when engaging with customers. In my continuous discovery framework, I argue teams need to discover opportunities and solutions. When discovering solutions, the goal is to match each solution to a specific need, pain point, or desire. Tweet This.
Apptentive’s annual Mobile App Engagement Report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement. Almost all apps experienced significant change in their DAU due to COVID-19. Transcript. I am Christy Culp. So bear with my enthusiasm.
The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.
Speaker: John Ragsdale, Vice President of Technology Research for TSIA
As enterprise technology firms are in the midst of a rapid transition from on-premise to cloud technology, product development, sales, implementation, and support strategies are obliged to follow suit. Join us on June 22 at 12 EDT for a webinar led by TSIA’s distinguished vice president of technologyresearch, John Ragsdale.
Our new research reveals the impact it’s had on these teams. ” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. We also spoke directly to support leaders to understand how they’ve responded to the effects of COVID-19.
Live chat is a powerful tool , but only when it’s used properly. Let’s first take a look at why live chat is such a powerful tool for customer support teams. The research process for even small purchases can be long and difficult: there are reviews to read, content to consume, docs to check, and questions to be asked.
A good SaaS UX design is critical to a successful SaaS product in today’s constantly evolving and competitive market. In this article, we will examine what an effective SaaS UX design is, why it’s important, and the best practices to produce a well-crafted design that works. What is SaaS UX design?
Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. What are marketing analytics tools?
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
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