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Opportunity Solution Trees: Visualize Your Discovery to Stay Aligned and Drive Outcomes

Product Talk

Opportunity solution trees help product teams chart the best path to their desired outcome. Opportunity solution trees help product teams chart the best path to their desired outcome. – Tweet This In this article, we’ll cover what an opportunity solution tree is, the benefits of using one, how to create one, and so much more.

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Product in Practice: All It Took Was One Product Trio to Inspire Change—The Hemnet Story

Product Talk

. – Tweet This And while you technically don’t need permission to get started, at some point, you will need buy-in and support from your leadership. They’ll place more trust in you to pursue the opportunities and solutions you believe will have the most impact on your desired outcome. Meet the product team at Hemnet.

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Product in Practice: Adopting the Discovery Habits is An Iterative Process

Product Talk

I really just love focusing on keeping the customer at the forefront of building great, impactful solutions,” says Kelsey. When Kelsey first joined Going, there wasn’t a clearly defined process in place for talking to customers. “We From this feedback, Kelsey’s team quickly zeroed in on a potential solution.

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Ask the Community: What’s a Mistake You Made Early in Your Continuous Discovery Journey?

Product Talk

Describing the early phase of her discovery journey, Leann says, “Thinking back to where we started, it was in two areas—doing more interviews with our users and focusing on opportunities instead of solutions.” We started continuous discovery in two areas—doing more interviews with our users and focusing on opportunities instead of solutions.

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Research Study: Customer Perceptions of the Community Experience

Rather than assume that branded communities meet the expectations of the consumer, we wanted to figure out the “want behind the want” by asking if customer expectations around CX align with community offerings. This report outlines our surprising findings, including: What customers expect from CX.

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Product in Practice: Making Customer Interviewing a Habit in an Early-Stage Startup

Product Talk

Kranthi recently shared a story in the Continuous Discovery Habits community about how continuous discovery , specifically customer interviews , has helped him break away from some of his previous approaches to building a company and focus more on what customers and prospective customers care about most.

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Ask the Community: How Do You Shift From Functional Teams to Value-Driven Teams?

Product Talk

Feature parity across desktop and mobile is rarely what customers need or want. If an organization wants to shift to product teams—teams empowered to drive outcomes —they need to structure their teams such that each team includes the necessary skills and abilities required to build and deliver customer value.

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Customer Perceptions of the Community Experience

Customer experience expectations are ever-changing so understanding what they are is crucial to the success of your brand. We uncovered what customers expect from CX, and then turned their attention explicitly to community. The key topics we cover in this report are: What do Customers Expect from CX?

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Transforming the Digital Customer Support Journey

As customer demands continue to grow, more organizations are looking to digitize their customer support journey, since the more traditional methods of support such as the call-center are no longer fulfilling customer needs. Notable customer behaviours that can drive your digital support strategy.

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Customer Perceptions of the Community Experience

Speaker: Mike Ellis, Vanilla Forums Marketing Manager

What do your customers actually want? In a land of ever-changing customer behaviors and expectations, brands need to understand the experiences customers value the most, and how these can impact their business outcomes. How do customers see community as a solution to their customer experience expectations?

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Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Is product management primarily supporting the tactics of other departments? Personal experience with customers is the source of product management insights. Product managers need to look beyond UX to the entire customer experience through every step of the product life cycle. Does it solve their problem? Will it add complexity?

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The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.