446: Winning at new products – with Bob Cooper, PhD
Product Innovation Educators
JULY 17, 2023
Some companies will retreat and cut their spending by cutting bolder long-term innovations, and we saw in the recession around 2010 that was a bad strategy. In the 1920s and 1930s, there was no absence of problems in telecommunications. These technological possibilities should generate all kinds of new product opportunities. [7:38]
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