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CX Optimization Webseries APAC: Episode #1 – CRO Trends in 2024

AB Tasty

Dave Anderson, VP Product Marketing and Strategy We are living in a time where people treat products and services as commodities. They discuss how companies leverage social proof, countdown banners, personalisation strategies and more to enhance digital experiences and stay competitive in today’s market.

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API Opportunity for Enterprise

The Product Coalition

APIs strategically essential for building enterprise value Traffic data doesn’t always correlate to enterprise strategy or value, but in this case the importance of APIs is also found in analysis of the relationship APIs have to strategy.

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

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446: Winning at new products – with Bob Cooper, PhD

Product Innovation Educators

Some companies will retreat and cut their spending by cutting bolder long-term innovations, and we saw in the recession around 2010 that was a bad strategy. In the 1920s and 1930s, there was no absence of problems in telecommunications. In the 1920s and 1930s, there was no absence of problems in telecommunications.

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461: Customer use cases to guide product design – with Lilac Muller, PhD

Product Innovation Educators

She oversees product strategy, definition, and launch activities for Kymeta’s mobile satellite communications product line, which is making mobile broadband connectivity around the world ubiquitous. Lilac Muller, VP of Product Management at Kymeta Corporation. Lilac Muller, VP of Product Management at Kymeta Corporation.

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Announcing the 2023 Pulse Europe GameChanger Award Winners!

Gainsight

Telefónica Germany is one of the leading integrated telecommunications providers in Germany. This was achieved by a completely new positioning and engagement strategy, by expanding its scope to product, innovation, and brand.

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Top Tips on Restarting After the Lockdown

TIBCO - Thought Leadership

This blog was written by TIBCO Director of Digital Strategy Alessandro Chimera and originally published on the Italian tech website, Solo Tablet. Companies need to react quickly and create, validate, and adopt entirely new strategies to keep their business running and generate sufficient margins to overcome the current crisis.