us solutions customers customer-stories 
Product Talk
DECEMBER 6, 2023
Opportunity solution trees help product teams chart the best path to their desired outcome. Opportunity solution trees help product teams chart the best path to their desired outcome. – Tweet This In this article, we’ll cover what an opportunity solution tree is, the benefits of using one, how to create one, and so much more.
Product Talk
DECEMBER 20, 2023
You’re creating a regular habit of talking to customers , you’re identifying opportunities and assumptions and building out your opportunity solution tree and starting to run small tests to explore different ideas. This idea (which is probably in the form of a solution you should build) didn’t originate from your discovery work.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Product Talk
FEBRUARY 28, 2024
That’s certainly the case for Kelsey Terry , who’s sharing her story in today’s Product in Practice. We hope Kelsey’s story will remind you that your continuous discovery journey is likely to experience some twists and turns along the way, but it’s still worth sticking with it through those tough spots. You can submit yours here.
Product Talk
APRIL 3, 2024
Customer interviews are one of the most impactful activities a product team can do. But only if we use the right methods. Customer interviews are one of the most impactful activities a product team can do. But only if we use the right methods. Our goal is to figure out if our solution ideas will work.
Product Talk
FEBRUARY 21, 2024
When you start interviewing customers every week, it’s easy to get overwhelmed by how much you are learning. When we use our customer interviews to collect specific stories about past behavior, every conversation can uncover dozens of unmet customer needs, pain points, and desires (AKA opportunities).
Product Talk
OCTOBER 18, 2023
When we hear about an unmet customer need, pain point, or desire, we often jump to our first solution. We intuitively know not to only look at one apartment or house or interview at only one company, but in the workplace we’re often tempted to jump to our first solution. We worry it will slow us down.
Product Talk
JANUARY 31, 2024
Tweet This For today’s Ask the Community, we asked members of the Continuous Discovery Habits community to share a story about where they went wrong when they first started their continuous discovery journey. We started continuous discovery in two areas—doing more interviews with our users and focusing on opportunities instead of solutions.
Expert insights. Personalized for you.
275 
Let's personalize your content